August 5

0 comments

How To Improve Your Business With Content Writing Services

By Hanson Cheng

August 5, 2021


Most content creators don’t know how to create high-quality and engaging content. 

The vast majority of businesses that are trying to market their business online fail because they aren’t creating enough quality content. 

This is a problem for two reasons. Firstly, not enough people see your site, so you can’t get new customers, and secondly, your current customers forget about you and go somewhere else because they haven't seen anything from you in months or years.

In this article, we'll discuss the impact of content marketing and how to get the best content writing services possible for your business.

Why do you need content writing services?

Content is a valuable asset for businesses. 

However, many companies don’t understand the power of content marketing or why there are content writing services in the first place. 

Many people don’t even realize that high-quality content writing services exist. When a small business owner realizes that there is a huge need for good content, they often decide to do it themselves or pay someone at a low rate. Both of these options are extremely dangerous and will result in more problems than solutions. 

To prevent this from happening, you should always hire an expert to write your content for you. Let’s have a look at how the right content writer can help you when it comes to this area.

Providing high-quality and engaging content creation

High-quality, engaging content is one of the most important parts of an effective online marketing strategy. Without it, you'll end up with a website that visitors don't find appealing and with few (if any) leads or customer conversions.

Image Credit: http://crazyegg.com

It might also be useful to consider honing in on your niche market and ensure that you are targeting the right audience in your business.

When it comes to amateur content creators (i.e. those that try to create content on the fly), the problem is that they aren't well-versed in effective content creation techniques. This means that they often end up creating low-quality, uninspiring pieces of content writing that are more likely to lead to lower conversion rates than higher ones.

Many businesses struggle either because they try to create their content and fail or because they simply outsource the work without knowing what to look for in a provider. 

This isn't surprising since the average business owner has little to no formal training in this area (unless he or she went through specific courses on this topic). 

What ends up happening is that cheap providers are used, people hire talent from offshore markets where the quality of writing is subpar, or no research into the provider's work history is conducted.

Avoiding mistakes such as keyword stuffing

This is very important since Google penalizes websites that have pages that are overfilled with keywords. Keep in mind that quality content is what users want to find when they search for a certain keyword or phrase. 

That's why keyword stuffing (using more of your keywords than necessary) on your website can hurt you, not help you. If Google detects that there are many pages with repeated words and/or sentences over and over again, it might even demote your site so that no one sees it anymore.

Image Credit: http://seranking.com

All those visitors who were going to buy from you end up buying from your competitors instead. 

That’s why having someone else write content for you is important - so they know how to create 

it correctly and ensure that these problems never happen.

Moreover, if you decide to write the content yourself, it's important to keep your website within Google’s Webmaster Guidelines. If you don't follow these guidelines properly, your website won't be seen by potential customers and all those visitors will go directly to other sites in search of information instead of yours.

Finding a great writer that understands keyword research as well as market research, and how these should be used within the scope of your business is a solid business move.

Increasing sales and marketing for your business.

Quality content is one of the most powerful tools available to marketing departments because it can help you attract new customers, keep existing ones happy and engaged with your company, increase repeat sales, improve search engine rankings (SEO) and build trust from potential clients.

A good content writer will be able to create product descriptions that get users excited about whatever product or service you're selling and produce articles that are relevant to your market. 

What's more, by creating quality content regularly, you'll stay on people’s radar so that they continue thinking about your business even when they don’t buy anything right away. 

Plus, if a customer decides to leave for another brand later on down the line, you can count on having held their attention enough so that when they need a product or service that you offer, you'll be the first one they contact.

Getting more leads and better opportunities from clients.

While it's important to have a solid offline marketing strategy no matter what type of business you're running, web content helps businesses by increasing their visibility online.

By creating high-quality articles that focus on a certain problem or keyword, companies can rank for searches related to these topics. This means that more people will find them in SERPs and click their links instead of going with another competitor’s site that is also listed there.

Image Credit: http://neilpatel.com

After all, only one company can rank at the top spot for each search; which do you think will get more clicks - the business that is number one or the one that’s number three?

Helping your website get more backlinks

Backlinks are important because they're how Google decides which websites are the most relevant for a certain search term's results. 

The more backlinks you have, the higher Google will rank you in SERPs and the more people who click on your link (and stay on your site after clicking it) will find you to be an exceptionally valuable resource. 

That's why content writers create pieces with hyperlinks attached to them, allowing users to easily share these articles online so that other people can read them too. Website content gets traffic - and this helps increase rankings even further.

What the benefits of hiring a professional writer for your business are

When you hire a website content writer to create your site's articles for you, be it for your blog or the other pages on your website, you'll also get tons of benefits that will help with the following points.

Image Credit: http://medium.com

Understanding how people think.

Most businesses have no clue about what their customers want because they aren't paying enough attention to them. 

They might know how they feel when they come into their physical stores when it comes to what they're interested in buying and using; however, these companies are missing the point when it comes to online selling - which is that they should be asking these potential customers for feedback regularly.

This would ensure that all products and services would be exactly what everyone wants and needs.

A good content writer can get feedback from website visitors and then use this information to create content that resonates with people and encourages them to stick around.

Earning confidence from your readers while still making more sales.

A content writer can help you make more money because he or she will know how to craft pieces that generate trust among your audience so that readers are confident in the information they're reading, especially if it's on a website that deals with topics where credibility is important. 

Your customers will be able to relate your company to the quality of writing they see and understand why they should continue doing business with you - all thanks to great content.

Being seen as an authority source.

One of the best ways for you to get new clients is by becoming an expert in your field - meaning, creating a site that people will see as a go-to destination for all of their questions and concerns. 

Content writers can help you become more credible in your industry by creating articles that demonstrate your expertise through what they say, how they're written, and how they work to solve the problems that people have.

The process to find and hire a content writer

Of course, when you begin the search for a good content writer to hire for your business, you may feel intimidated because there are so many options and it can be hard to find someone patient enough with you - especially if you're looking for a collaborative relationship where they will work with your team as needed. 

That's why we've put together this process that everyone can follow to determine whether or not hiring someone or just doing all of the writing yourself is right for your company.

Step 1: Decide on what type of writer suits your needs best.

You have some options here based on your situation.

A ghostwriter

If you have a really good idea of what you want to write but just don't know how to do it, this type of writer is the one for you. A ghostwriter will help create an outline for your content and help develop it, providing key suggestions that make all of your pieces more coherent and well-written. 

If you aren't sure what kind of information would be helpful to include in these articles, they can also pitch ideas about what kind of pieces would be compelling and useful - helping ensure that each piece is unique and helps meet the needs of prospective customers.

A ghostwriter can also create the actual content and then put your name as the author. This ensures that you get credit for what is produced while the ghostwriter gets paid.

An actual writer

Some people may not need someone who can develop their ideas into full-blown, publishable paragraphs; some businesses may just need words that are already written.

In this case, you need to find a content writing service provider who has experience in creating content articles based on specific keyword phrases that will help your business rank higher in search engines and online directories. 

A good article needs to have information about your industry, the products and/or services that you offer, or the topics that people would be interested in learning about - an experienced article writer can help with all of these elements.

Both of them

The best option here is to hire both. Even if you've gotten pretty comfortable with developing your pieces and feel like they're always spot-on, there may still be times when you need a ghostwriter's help for a higher-level piece or just a specific type. 

Similarly, there may also be times when your writer is busy with another project and you're stuck trying to figure out how to write something for your business - bringing in a ghostwriter as well will help ensure that all of the content gets written and published on time.

One important thing to keep in mind is that original content is crucial and that plagiarism of any kind should never be permitted.

If this happens, you're at risk of being penalized by search engines, which means that all your efforts to rank higher and get more traffic will end up down the drain. Having a writer that understands the vital SEO-friendly ways of writing is important.

Step 2: Deciding which types of pieces you need help creating.

Once you've figured out what kind of writer suits your needs best, it's important to determine what kind of content writing services you need most.

  • Can't come up with ideas?
  • Do you have too many?
  • Don't feel confident about your writing skills?

These are all very common problems and can be addressed by working with writers who specialize in different areas.

You don’t know what to write about

If you're looking for a content writer, this is the most crucial type of content writing service that you will need. 

A skilled writer can help you come up with topics and ideas for pieces that are interesting and new so that your business never runs out of content. 

It's also important that they specialize in your industry - if someone has worked in a different industry, they probably aren't going to understand every little detail about running any kind of business. 

This is why it's ideal to find a writer who understands both sides - the client side and the professional side.

You don't have time/patience/motivation to write

Your business might just not have the time or resources to develop actual content pieces, but you still want an online presence and a steady stream of information flowing out from your company.

If this is your situation, you may want to consider hiring a professional writer who specializes in analyzing your target market, discovering your best customers and then writing articles that target these customers. 

These writers are experienced at creating content that will rank higher in search engines and online directories. They're also great at coming up with topics for posts that people would be interested in reading - so they can provide plenty of options for you.

You need help with spelling / grammar / punctuation

If you get frustrated about trying to figure out why two words sound alike, this type of content writing service is definitely for you.

A content writing service provider who specializes in proofreading can help you ensure that your materials are free of any mistakes whatsoever. This is especially important when it comes to trying to rank higher in search engines and online directories.

You need all three

If all the above issues somewhat apply to your business, a good writer will be able to provide you with quality ideas for topics as well as write them down in an engaging way. 

Working with a writer or a company that offers all three services will ensure that your business has plenty of new information coming out regularly - which could lead more clients/customers toward your site and get people talking about what you're doing.

Establishing the turnaround time that a content piece will take is important when deciding what content you need to be written. This should be communicated to your writer - whether he is a freelancer or even part of a content marketing agency. 

Tips on how to communicate effectively with writers

To get the most out of the content writing services provided, it's critical to establish a good relationship with your writer.

Set up an interview before writing begins 

While you won't need this for every project that you hire web content writers to take on, it can be very helpful for high-profile pieces or those where some specific instructions need to be followed. 

If you write these things down, everyone will know exactly what needs to be done to create quality content. 

It can also help alleviate any frustrations when creating blog posts if everyone has everything they need right in front of them - so this should be kept in mind.

Know how much work is involved

For those who are hiring writers for content writing services, it can be difficult to understand what exactly “writing” entails. 

While some companies will give you a timeframe for each phase of the process, others might not have a set time that they expect to finish their assignments - and this could lead to some confusion on your end. Take as much time as needed to talk over expectations before signing any agreements.

Ask about SEO/biz dev experience

Depending on how well your business has grown or whether or not you're trying to promote certain products or services, this may or may not apply. 

For example: If you're looking for online PR, then SEO content is going to take a backseat in favor of getting more press from high-quality blog content. If that's the case, you can ask your writer for past case studies that they might have.

Ask about industry experience/expertise.

If you're working with a company that has expert writers on hand for clients to use, it would be useful to know what sorts of projects they've worked with before. 

If possible, request any portfolios or samples of published work from past clients. That will give you a much better idea of how the writer works and how great their results are.

Content creation is something that content writers get better at the more they do. This means that having written press releases, blog posts and other written content in the past is crucial to finding a writer that can produce high-quality content.

Other types of website content you might be interested in

There are various other types of content that freelancers with experience in content writing services might be able to offer you. These include landing pages, press releases, white papers, sales funnels, copywriting services, blog writing, and even digital marketing services.

When creating a well-balanced content marketing strategy you should start with a general scope, keeping all of the above in mind.

After that, you'll be able to focus more on your specific needs and come up with a plan that will work for your business.

The importance of high-quality English content creation

Irrespective of whether you are going for blogging posts, social media posts, or even search engine optimization blog posts, a high-quality writer is needed. 

There are those that believe that this will only be guaranteed by a native English writer. 

The good news is that in this day and age, the world is pretty connected by the internet, which means that finding a high-quality English writer doesn’t mean that you only have to consider hiring native English-speaking locals. Exploring the possibility of hiring non-native, high-quality English writers might also be a possibility.

Either way, you'll need to do your due diligence and look at past produced online content to ensure that both you and the new addition to your team of writers (if you decide you want to go big) are on the same page.

Finally, when it comes to content marketing campaigns that you might be running, having a writing team that you know will constantly produce high-quality is key to running a business (from the content creation point of view). 

One consideration to keep in mind is that It might be a good idea to check out the writer's Linkedin to ensure that past clients' experiences have always been positive.

Paying Your Writers For Content Creation

Before we conclude this article, let's touch on what you should expect when it comes to paying your writers.

This is a commonly asked question and unfortunately, the answer is that "it depends".

If your content writer is creating blog posts, then the payment due might be different than if he/she were creating press releases. It is all dependent on the writers and their experience when it comes to creating written content.

By being on the same page with your writer, you will be able to agree on a pricing structure that is a win-win for everyone involved.

Final thoughts on Content Writing Services

In conclusion, if you're thinking about hiring writers to create better content for your business then definitely do it. 

It can take some time to figure out how the content creation process works exactly, but ultimately you'll be very satisfied with the results. 

Since there are so many different types of writing services available, you can customize the type of content you receive for your business, and this will put you on your way to rank higher in search engines. 

Overall, hiring high-quality writers is an incredibly useful process for anyone who wants their message to reach more people.

Last Updated on September 13, 2021 by Hanson Cheng

Thanks For Reading!

You can get more actionable ideas in my newsletter.

 I'll give you info on actionable ideas to grow and cool things that are getting me excited.  Enter your email and join us!

Hanson Cheng

About the author

Living in Bali with my Fiancee and puppy, (Alina and Pickles). Scaling online businesses and sharing lessons learned on this website and in our email newsletter. Always happy to hear from you, so find me on Instagram if you want to say hi!

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>