It's no secret that social media has become a major driver of new business.
With an astonishing 3.96 billion people connecting with friends and brands 24/7 on social media each day, this is an awesome business growth opportunity.
If you're looking to grow your company with the help of social media, there are some steps you can take to create a buzz around your brand and generate more leads.
Here are 12 ways to generate buzz on social media for your business:
But first, why should your company have a forceful presence on online social platforms?
3 Benefits Of Social Media Marketing (SMM) For Small Business
SMM has many advantages. I’ll give you four.
1. Viral Quality
The reason social media is so powerful for startups is that it has both a viral and an organic reach quality to it. Others will share your social campaign, and the social networks' algorithms can help to push it out further still.
2. Thought Leadership
People buy from people they know, like, and trust. Developing trust and authority doesn’t happen overnight. With each content update, your stature in your industry grows bigger and bigger. You become a thought leader in your industry.
To market a product until people are ready to buy takes time. Marketers say it takes up to 7 touchpoints to move a stranger turn a stranger into a customer. By engaging potential customers on your Facebook page, Twitter, and other channels, you increase the number of touchpoints and nudge them to the sale.
4. Website Traffic
Building hype and excitement on social channels helps you drive SEO traffic to your landing page or website. You also build anticipation about what your business has to offer.
There are multiple strategies you can use to create a buzz about your company on social platforms. Let’s get to them.
1. Go To Your Audience’s Favorite Social Media Platforms
I’m sure you’ve heard this question many times in marketing circles:
What’s the best social platform now?
This question might lead you astray. You’ll rush to social platforms that are trending. While those platforms may be popular, it doesn’t mean they are the right ones for your company. A better way that guarantees you results is by following your audience to their favorite social network watering holes.
To gain attention and create buzz, concentrate all your efforts on platforms your audience demographic is already active on. If you’re in the music business, it makes sense to share content on social networks like Facebook or Instagram where people are also sharing and talking about music. For books, it would make sense for the owners to target social media channels like Twitter and Tumblr as well, among the social platforms they are more active on.
Check usage by demographics on industry reports to see where the audience that fits your buyer persona gathers. Try using social media marketing analytic tools, such as Social Mention or Social Bakers to find out where your audience meets online.
Finally, ask your subscribers. Do a quick survey to see which social platforms they prefer.
2. Create Mouthwatering Visual Content
You might not force your followers into a pizza coma, but you can sure as heck draw them close with mouthwatering visual content.
Instagram and Pinterest are social platforms that work fantastically well for food entrepreneurs, and other social media users have caught on. If you're a social media user who's ever drooled over social media food content, then you know exactly why visual social content is so effective.
People crave social content that gives them a tantalizing preview or teasers of the feast they can have if they'd just purchase your products and services. This makes social content marketing for restaurants and other food businesses particularly easy, especially on platforms such as Instagram.
By posting social content that makes social media users hungry for your actual products, you can easily entice social media users into a sharing or purchasing frenzy.
Experiment with these content marketing visuals to see what works best for your audience.
3. Focus On Shareworthy Content
You might have a hard time getting social media content found on social media sites without social media users sharing it.
But social content that social media users will want to share is simple: content that's jaw-dropping, fascinating, shocking, or otherwise interesting enough for them to want other social users to know about it. The key here is "share-worthy." It's one thing to have social media users take notice of social content, but it's another for them to want to share that social content with their friends.
Shareworthy, relevant content is:
4. Be Helpful And Engage In Conversations With Your Audience
To generate buzz online, help others.
People help people who help them. It’s the law of reciprocity.
Social sites like Twitter are great places to find people with common interests who could be potential clients or social media followers.
So, how do you help your social media followers?
By sowing seeds of helpfulness consistently, you will reap handsomely as followers return the favor by liking, sharing, and commenting on your content.
5. Be Consistent: No Vanishing Acts
Consistency is key to successful marketing.
Don't stop posting just because you're not getting likes or shares right away.
Brands that show up consistently gain people’s respect. They trust them because they deem them as more reliable than companies that post sporadically.
If you want social media buzz, be consistent with your content schedule and social marketing campaigns on social networks such as Facebook, LinkedIn, Twitter, and Instagram. The more often people see your brand/products on social channels means the higher chances of word-of-mouth advertising.
Not only that.
The more people hear from you, the more they trust your word. Showing up consistently underlines your authority in your niche. On the flip side, if you keep disappearing from social feeds, people won’t trust you. They will think you are an undependable brand, here today but nowhere to be found tomorrow when they need you most. Being erratic kills online marketing momentum.
So have a posting calendar and stick to it religiously.
6. Blend The Right Amount Of Business And Socializing
Social media is social after all, so ultimately you'll want your social content marketing to be sociable.
But how do you do it?
While business social media tools can definitely help with this, here are three tactics to consider for becoming a more sociable brand on social networks:
Leave bone dry formal language at the office.
Get into social chats as a fascinating human being, not a rigid, boring organization. Stay clear of jargon and all the fancy terms you use at the office. Talk like a human. Use simple everyday expressions ordinary folks understand. Then users will engage with you at first glance because they get what you are saying.
Show them your real side.
People love social content made by real people, and there's no reason social content marketing for your startup should be any different. Feature the beautiful faces of your brand so followers meet the people behind your company. Have genuine conversations with your audience.
Don’t be too salesy.
If every other post you publish is a sales pitch, you’ll lose followers in a flash. Why? Because people will think you are only engaging with them for sales and nothing else. That puts people off. Focus more on sharing helpful content than selling. The day you decide to promote your products it’ll feel like you’re their best friend recommending something to a friend, not another business trying to sell them something.
7. Create Buzz By Partnering With Influencers
Another powerful way to generate buzz for your company is to partner with influencers.
You can work with an influencer for free or pay one to publish your content. An easy way to leverage an influencer’s audience is to bake influencer marketing into your content. Here’s how. When you can content, reach out to experts in your niche and ask them to contribute a quote to the piece you are writing.
After you publish the post tag them on social platforms and ask them to share the content. Because they are part of the content, they will gladly share it with their hoards of followers. Another way to trigger buzz via influencers is through paid campaigns.
Just make sure the influencer:
No matter which method you choose, paid or free, you must get into the influencer’s radar first to attract their attention.
By constantly engaging with them and adding value every time you show up on their feed, they’ll get to know you. When the time for you to ask for a collaboration, they are more likely to say yes to your partnership request because you are a familiar face.
8. Run Social Media Contests And Giveaways
Contests and giveaways are an easy and fun way for a brand to create a buzz about its products or services.
All you need is an attractive prize for people to share on social media. Sure, there's the risk that the contest could go viral negatively (for example, when Burger King ran their 'Whopper Sacrifice' campaign, they ended up with social media users posting pro-vegetarian and anti-cannibalism messages in response).
But if you can create a buzz about your brand, it doesn't matter what people are saying about you as long as there's activity. Contests and giveaways also have the benefit of providing an easy social media content marketing opportunity for small businesses, startups, and entrepreneurs.
A smart way to create buzz around your brand is to ask those who want to take part to share first. That way, with each participant you get, guaranteed you several shares. This boosts brand awareness.
This social media content marketing strategy works best on social networks that are perfect for hosting contests. These platforms where users are most likely to engage in giveaways:
There are dedicated tools for contests and giveaways including Vyper, Rafflecopter, Sweep Widget, Gleam, and Outgrow.
9. Launch Products With A Big Splash
Another digital marketing moment you can use to create buzz is a product launch. Having a new product is an opportunity for you to tell the entire world about it and make new connections online.
There are three phases during a launch that you can maximize to become the talk of the town on social streets. Below are quick tips on how to write content that announces your new product in style.
The essence of all this? Introduce your new product to the world with a bang.
You will set social chats ablaze.
10. Leverage The Power Of User-Generated Content
In digital marketing circles, marketers know people enjoy
Every social media page you create should invite social followers to contribute content. User-generated content has a better social sharing rate than any other social content type, especially when it comes to visual social media posts like pictures and videos.
Creating an exclusive social media contest or giving social followers the option to submit their content by sending messages directly to your social pages or sending pictures and social updates through social posts is a great way to create social media buzz about your social media page. You can even let social followers vote for their favorite social content by giving them the option to like it using social media buttons.
The most important rule in utilizing user-generated content is sharing only high-quality content that corresponds with your social media page's social persona and social goals.
Little Bellies know how to boost engagement using UGC.
They allow moms to post authentic pics of their babies. These genuine images resonate with fellow moms and generate more engagement.
11. Unlock The Power Of Hashtags
Hashtags are a powerhouse and allow you to connect with like-minded people across the social platforms that use them. They also act as a way of gauging how your social posts have been received by helping you identify key trending topics and content at any given time. When hashtags are used correctly, they can create a huge social media buzz and get your social media content in front of a whole new audience.
To maximize hashtags and spread the word about your company far and wide:
12. Encourage Positive Online Reviews And Mentions
You can also create buzz through reviews. Encourage users to create reviews of your products and/or services on reputable social sites. Encouraging social reviews will establish your business as an authority within the particular social industry. This could cause more users to share your social content.
Here’s how to nail this marketing tactic:
Creating buzz for your brand on social platforms is straightforward.
You just have to target the right audience and make it about them, not your brand. Do that, and they will do all the online marketing on your behalf. They’ll share your content and tell all your friends about your brand.
Go turn heads on social.
Last Updated on August 22, 2023 by Hanson Cheng