August 18


How To Improve Your Business With Content Writing Services

By Hanson Cheng

August 18, 2023

  • minute read
  • Most content creators don’t know how to create high-quality and engaging content. 

    The vast majority of businesses that are trying to market their business online fail because they aren’t creating enough quality content. 

    This is a problem for two reasons. Firstly, not enough people see your site, so you can’t get new customers, and secondly, your current customers forget about you and go somewhere else because they haven't seen anything from you in months or years.

    In this article, we'll discuss the impact of content marketing and how to get the best content writing services possible for your business.

    Why Do You Need Content Writing Services?

    Content is a valuable asset for businesses. 

    However, many companies don’t understand the power of content marketing or why there are content writing services in the first place. 

    Many people don’t even realize that high-quality content writing services exist. When a small business owner realizes that there is a huge need for good content, they often decide to do it themselves or pay someone at a low rate. Both of these options are extremely dangerous and will result in more problems than solutions. 

    To prevent this from happening, you should always hire an expert to write your content for you. Let’s have a look at how the right content writer can help you when it comes to this area.

    Providing High-Quality And Engaging Content Creation

    High-quality, engaging content is one of the most important parts of an effective online marketing strategy. Without it, you'll end up with a website that visitors don't find appealing and with few (if any) leads or customer conversions.

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    It might also be useful to consider honing in on your niche market and ensure that you are targeting the right audience in your business.

    When it comes to amateur content creators (i.e. those that try to create content on the fly), the problem is that they aren't well-versed in effective content creation techniques. This means that they often end up creating low-quality, uninspiring pieces of content writing that are more likely to lead to lower conversion rates than higher ones.

    Many businesses struggle either because they try to create their content and fail or because they simply outsource the work without knowing what to look for in a provider. 

    This isn't surprising since the average business owner has little to no formal training in this area (unless he or she went through specific courses on this topic). 

    What ends up happening is that cheap providers are used, people hire talent from offshore markets where the quality of writing is subpar, or no research into the provider's work history is conducted.

    Avoiding Mistakes Such As Keyword Stuffing

    This is very important since Google penalizes websites that have pages that are overfilled with keywords. Keep in mind that quality content is what users want to find when they search for a certain keyword or phrase. 

    That's why keyword stuffing (using more of your keywords than necessary) on your website can hurt you, not help you. If Google detects that there are many pages with repeated words and/or sentences over and over again, it might even demote your site so that no one sees it anymore.

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    All those visitors who were going to buy from you end up buying from your competitors instead. 

    That’s why having someone else write content for you is important - so they know how to create 

    it correctly and ensure that these problems never happen.

    Moreover, if you decide to write the content yourself, it's important to keep your website within Google’s Webmaster Guidelines. If you don't follow these guidelines properly, your website won't be seen by potential customers and all those visitors will go directly to other sites in search of information instead of yours.

    Finding a great writer that understands keyword research as well as market research, and how these should be used within the scope of your business is a solid business move.

    Increasing Sales And Marketing For Your Business

    Quality content is one of the most powerful tools available to marketing departments because it can help you attract new customers, keep existing ones happy and engaged with your company, increase repeat sales, improve search engine rankings (SEO) and build trust from potential clients.

    A good content writer will be able to create product descriptions that get users excited about whatever product or service you're selling and produce articles that are relevant to your market. 

    What's more, by creating quality content regularly, you'll stay on people’s radar so that they continue thinking about your business even when they don’t buy anything right away. 

    Plus, if a customer decides to leave for another brand later on down the line, you can count on having held their attention enough so that when they need a product or service that you offer, you'll be the first one they contact.

    Getting More Leads And Better Opportunities From Clients

    While it's important to have a solid offline marketing strategy no matter what type of business you're running, web content helps businesses by increasing their visibility online.

    By creating high-quality articles that focus on a certain problem or keyword, companies can rank for searches related to these topics. This means that more people will find them in SERPs and click their links instead of going with another competitor’s site that is also listed there.

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    After all, only one company can rank at the top spot for each search; which do you think will get more clicks - the business that is number one or the one that’s number three?

    Helping Your Website Get More Backlinks

    Backlinks are important because they're how Google decides which websites are the most relevant for a certain search term's results. 

    The more backlinks you have, the higher Google will rank you in SERPs and the more people who click on your link (and stay on your site after clicking it) will find you to be an exceptionally valuable resource. 

    That's why content writers create pieces with hyperlinks attached to them, allowing users to easily share these articles online so that other people can read them too. Website content gets traffic - and this helps increase rankings even further.

    Tips On How To Communicate Effectively With Writers

    To get the most out of the content writing services provided, it's critical to establish a good relationship with your writer.

    Set Up An Interview Before Writing Begins 

    While you won't need this for every project that you hire web content writers to take on, it can be very helpful for high-profile pieces or those where some specific instructions need to be followed. 

    If you write these things down, everyone will know exactly what needs to be done to create quality content. 

    It can also help alleviate any frustrations when creating blog posts if everyone has everything they need right in front of them - so this should be kept in mind.

    Know How Much Work Is Involved

    For those who are hiring writers for content writing services, it can be difficult to understand what exactly “writing” entails. 

    While some companies will give you a timeframe for each phase of the process, others might not have a set time that they expect to finish their assignments - and this could lead to some confusion on your end. Take as much time as needed to talk over expectations before signing any agreements.

    Ask About SEO/Biz Dev Experience

    Depending on how well your business has grown or whether or not you're trying to promote certain products or services, this may or may not apply. 

    For example: If you're looking for online PR, then SEO content is going to take a backseat in favor of getting more press from high-quality blog content. If that's the case, you can ask your writer for past case studies that they might have.

    Ask About Industry Experience/Expertise

    If you're working with a company that has expert writers on hand for clients to use, it would be useful to know what sorts of projects they've worked with before. 

    If possible, request any portfolios or samples of published work from past clients. That will give you a much better idea of how the writer works and how great their results are.

    Content creation is something that content writers get better at the more they do. This means that having written press releases, blog posts and other written content in the past is crucial to finding a writer that can produce high-quality content.

    Other Types Of Website Content You Might Be Interested In

    There are various other types of content that freelancers with experience in content writing services might be able to offer you. These include landing pages, press releases, white papers, sales funnels, copywriting services, blog writing, and even digital marketing services.

    When creating a well-balanced content marketing strategy you should start with a general scope, keeping all of the above in mind.

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    After that, you'll be able to focus more on your specific needs and come up with a plan that will work for your business.

    The Importance Of High-Quality English Content Creation

    Irrespective of whether you are going for blogging posts, social media posts, or even search engine optimization blog posts, a high-quality writer is needed. 

    There are those that believe that this will only be guaranteed by a native English writer. 

    The good news is that in this day and age, the world is pretty connected by the internet, which means that finding a high-quality English writer doesn’t mean that you only have to consider hiring native English-speaking locals. Exploring the possibility of hiring non-native, high-quality English writers might also be a possibility.

    Either way, you'll need to do your due diligence and look at past produced online content to ensure that both you and the new addition to your team of writers (if you decide you want to go big) are on the same page.

    Finally, when it comes to content marketing campaigns that you might be running, having a writing team that you know will constantly produce high-quality is key to running a business (from the content creation point of view). 

    One consideration to keep in mind is that It might be a good idea to check out the writer's Linkedin to ensure that past clients' experiences have always been positive.

    Paying Your Writers For Content Creation

    Before we conclude this article, let's touch on what you should expect when it comes to paying your writers.

    This is a commonly asked question and unfortunately, the answer is that "it depends".

    If your content writer is creating blog posts, then the payment due might be different than if he/she were creating press releases. It is all dependent on the writers and their experience when it comes to creating written content.

    By being on the same page with your writer, you will be able to agree on a pricing structure that is a win-win for everyone involved.

    Final Thoughts On Content Writing Services

    In conclusion, if you're thinking about hiring writers to create better content for your business then definitely do it. 

    It can take some time to figure out how the content creation process works exactly, but ultimately you'll be very satisfied with the results. 

    Since there are so many different types of writing services available, you can customize the type of content you receive for your business, and this will put you on your way to rank higher in search engines. 

    Overall, hiring high-quality writers is an incredibly useful process for anyone who wants their message to reach more people.

    Last Updated on August 18, 2023 by Hanson Cheng

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

    Always happy to hear from you, so find me on Instagram if you want to say hi!

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