Jasper AI Review

August 19


Jasper AI Review 2023: Is It Any Good?

By Hanson Cheng

August 19, 2023

  • minute read
  • Jasper has disrupted the content marketing world.

    To say the software has taken the online writing world by storm is a gross understatement. Everywhere you turn online, everyone is talking about this brilliant automatic writing tool. With over 10,000+ fervid customers and a string of 5-star reviews on G2 Crowd, Capterra, and Trust Pilot, Jasper has got everyone talking.

    Is all this hype justified? Or it’s all empty noise and much ado about nothing?

    This guide is the ultimate Jasper review for 2023 and beyond. You will get all the major features of the tool, pros/cons, pricing, and decide for yourself if it’s worth it.

    First things first.

    Meet Jasper

    Jasper is artificial intelligence-based writing software.

    It helps content writers and marketers create high-quality content at scale by taking advantage of the powers of machine learning and GPT-3 technology to determine readers’ needs.

    With the magic of Jasper, you will never stare at a blank page again.

    Blast Writer’s Block Forever With Jasper

    Yep, Jasper can write your blog posts, SEO content, landing pages, sales emails, video scripts, social media posts, product descriptions, meta descriptions, sales copy, LinkedIn articles, tutorials, and more from scratch while you watch in awe. 

    Jasper does not create original content from scratch. Rather, they rewrite articles by using synonyms, rewriting sentences to avoid passive voice, and reordering keywords for better SEO.

    Jasper Review: A Detailed Looked At What Jasper Offers

    It’s time to dig into Jasper's features. Templates are the software’s backbone. They are lifesavers because they standardize routine tasks and help you become more efficient in your content production workflow.

    Jasper Templates

    Jasper has a template for everything. 

    Every. Single. Thing. 

    Whatever writing content scenario you can think of, Jasper has a template for it. Here’s a partial list of the templates and what they are best suited for:

    Long-form Assistant:

    create in-depth quality content faster than you’ve ever imagined and increase your content production.

    Blog Post Topic Ideas:

    generate fresh blog topic ideas fast and fill up your content calendar in no time.

    Blog Post Outline

    write a blog post outline so you write your post faster by following the lists and outlines Jasper produces.

    Blog Post Intro Paragraph:

    overcome writer’s block by letting Jasper write your post’s introduction.

    Blog Post Conclusion Paragraph:

    end posts with a bang by using an absorbing conclusion paragraph.

    Content Improver:

    refresh a content piece to make it fresher and more engaging.

    Sentence Expander:

    flesh out a scanty short sentence into a richer, longer sentence that’s more engaging.

    Amazon Product Description:

    generate gripping product descriptions for your Amazon listings.

    Product Description:

    craft spellbinding product descriptions to lure buyers on social media, email newsletters, and product pages.

    Jasper AI Testimonial Helper:

    come up with engaging customer testimonials to boost your authority and sales.

    YouTube Video Description:

    make enticing descriptions for your YouTube videos so they rank higher in search.

    Video Script Hook, Titles, And Introduction:

    create click-attracting video titles and video scripts for your YouTube videos.

    Facebook Ad Headline:

    craft click-inducing headlines for your Facebook Ads.

    Facebook Ad Primary Text: 

    generate interesting copy for the “Primary Text” section of your Facebook Ads.

    Google Ads Headline And Description:

    create a captivating Google ads description and headline for high converting ads.

    Video Topic Ideas:

    quickly generate a bunch of engaging video topics for your YouTube channel.

    Email Subject Lines:

    write scintillating subject lines so your subscribers open your emails.

    Homepage Title and Meta Descriptions:

    create an SEO-optimized title tag and meta description for your homepages to boost rankings.

    Company Bio:

    share your brand story memorably with an enchanting bio that woos your audience.

    Quora Answers:

    come up with sharp answers to Quora questions and grow your audience.

    Unique Value Propositions:

    produce unique marketing copy that showcases your product’s brilliance.

    Persuasive Bullet Points:

    craft persuasive bullet points for your emails, landing pages, and more.

    AIDA Framework:

    generate content using the reliable Attention, Interest, Desire, Action (AIDA) framework.

    PAS Framework:

    write high converting content using the effective problem agitate solution PAS framework.

    No matter the writing assignment, super Jasper has got you covered. From social media content to email subject lines, landing page bullets, and more, Jasper does it all. And, remember, this is only an incomplete list. There’s more. 

    In the rest of this Jasper review, I will dig deeper into some of the above templates.

    Long-Form Assistant

    Long-form content is now the new normal in content marketing. Ask any serious content marketer worth their salt and they will tell you Google prefers in-depth content that’s 2,000+ words long.

    But there’s a problem.

    Such content takes forever to write. Budget a minimum of 10+ hours for a well-researched, comprehensive content piece that woos search engines and engages people.

    Enter Jasper. Your long-form content mastermind. 

    With the long-form content assistant, you can whip up a detailed article in 5 hours or fewer. Yep, a decent polished in-depth article in just a few hours.

    All you have to do is to tell sharp Jasper robots what you want to write about by filing in three sections:

    • Title: Insert the title of your post or let the software create the perfect headline for you.
    • Content Description: Explain in brief (600 characters or fewer) what the article is about.
    • Keywords: Write the three keywords you are targeting in the article.
    • Audience: Tell Jasper who your target audience is.  

    This is how it looks.

    Giving Jasper this info helps the software understand what you are writing about. This way the software stays on track and doesn’t get off the rails. This is a vital step, so don’t gloss over it. The more accurate your description and guidelines, the higher the quality of the content you will get.

    If the content is off, it’s because you didn’t do a good job helping Jasper understand EXACTLY what you want. So, be precise to get the best results.

    Once you are done, hit compose and let Jasper work his magic.

    The best part?

    You can feed Jasper more info using the Blog Post Introduction template to get a more accurate article.

    Identify your target audience and the tone of the content piece. Here’s a list of handy words you can use to drill down the tone:

    • Funny
    • Casual
    • Excited
    • Professional
    • Witty
    • Sarcastic
    • Feminine
    • Masculine
    • Bold
    • Dramatic
    • Grumpy
    • Secretive

    As if that’s not enough, you can even tell Jasper to mimic a particular person’s voice! For example:

    • Optimus Prime
    • Gary Vaynerchuck
    • Tony Robbins
    • Oprah
    • Tony Stark

    Pretty cool, right? 😎

    For all your detailed article needs, the long-form assistant has got you covered.

    Blog Posts

    Jasper can write your blog posts from start to finish.

    The software has many blog templates that make writing a blog article a breeze.

    • Blog Topics for brainstorming new blog article ideas to fill up your content calendar.
    • Blog Post Outline for creating an outline for your article.
    • Blog Intro Paragraph to beat writer’s block by letting Jasper write the introduction.
    • Blog Article Conclusion to round off your blog with a resounding conclusion paragraph.

    As you can see, Jasper gives you absolutely EVERYTHING you need to write blog articles on autopilot. Let’s say I wanted to write a new post.


    Jasper Review. 😜

    Let’s start with the title of the article, shall we? I can write the title from scratch. But nah, why do that when I have Jasper. Let the super machine do all the work. 

    If I pop the topic into the software, here’s what I get.


    Eight solid, clever title suggestions at the click of a button. No head-scratching trying to come up with a killer title. One-click and you get a bunch of suggestions in seconds.

    Pick the one you like and move on to the “Outline Blog Post” feature for the next step. Here’s what the program gives you.

    Not too shabby, right? 

    Thanks, Jasper, you’ve just saved me a ton of research time. Imagine how many blog outlines you can generate using the software. From here, I can take over and write the post manually. But why sweat when Jasper can do the work?

    Let’s move on to the post’s introduction.

    Pop the topic into the intro template and you get 3 introductions instantly:

    Introduction #1.

    Introduction #2.

    Enter your text here...

    Pretty decent, if you ask me.

    Don’t like the three intros you get? No problem. Click the “Generate AI Content” button to get more until you find one that suits your fancy.

    Next, the body of the post. 

    Here’s what Jasper produced for the first part of the post.

    As a writer myself, I hate to admit it, but this is a quality copy. Jasper can give many content creators a good run for their money. 

    Post title. Check.

    Post outline. Check.

    Post intro. Check.

    Post body. Check.

    Finally, let’s see the post’s conclusion generated by the conclusion paragraph template. 

    There you have it.

    An entire blog article I wrote by clicking a few buttons. With Jasper, you can produce tons of posts on command for your affiliate marketing site, company blog, or eCommerce website. So, write blog posts without pounding your keyboard for hours on end.

    To give you an idea of just how much of a lifesaver Jasper is, look at this graphic from Orbit Media that shows how long it takes to write a standard blog article.

    Notice the trend? Bloggers and content marketers are spending more time on each post every year. What the graphic doesn’t show is that 4 hours is the average. The survey goes on to show that those who see results from their content spend 6+ hours on each post.

    But spending more and more time creating content isn’t sustainable.

    It’s tedious and time-consuming for writers. Plus, it’s expensive for business owners. 

    Then comes Jasper, clothed with artificial intelligence superpowers as the white knight to rescue you from content creation hell. It’s undeniable that you can shave off many hours from your writing workflow with Jasper.

    AI Writing

    JasperAnd Surfer SEO: A Match Made In Writing Heaven

    SEO blog posts are the staple of content marketing. 

    Surfer is a leading content optimization tool with a powerful in-built keyword research feature. The tool helps users optimize content for higher ranks. The Surfer SEO integration fuzes the writing prowess of Jasper with the SEO content optimization brilliance of Surfer. 

    Here are the three top benefits of this powerful partnership.

    • You get to use Surfer inside the Jasper editor. You don’t have to go through the hassle of creating content in Jasper, logging out, and then log into Surfer to optimize content.
    • You will write quality content more efficiently and streamline your content optimization process.
    • You produce optimized content at scale for your company or clients.
    • You will ultimately rank more of your content, drive traffic and skills.

    To enjoy these benefits of the Surfer Jasper combination, you must have an active Surfer subscription and be on the Jasper Pro account.

    Content Improver

    Content goes stale and loses its appeal and ranking power.

    So it needs revamping for it to regain its vigor.

    The Content Improver does just that. Jasper takes an existing outdated piece of content and rewrites it so it becomes:

    • More current.
    • More relevant.
    • More appealing.
    • More engaging.
    • More enjoyable.
    • More detailed.

    The good news? You don’t have to worry about plagiarism. The revamped content and all other outputs produced by the software are 100% unique. 

    Fresher, improved content pieces stand a higher chance of ranking on Google. Therefore, this feature helps you bump up content that’s hidden on the back pages of Google back to the front page where your potential customers can see it.

    Improving content is pain-free. 

    Pop the existing content into the Improver pane, choose your preferred tone of voice and let the Jasper algorithm do the rest. In a flash, the software will turn up improved versions of the copy. 

    So how much does this suite of yummy goodies cost?

    Glad you asked. Here you go.



    20,000 words

    Have Jasper write short-form copy using over 50+ skills such as headlines, descriptions, and bios.

    Starter Features:
    • 7-day Money Back Guarantee
    • 50+ Short-Form
      Copywriting Templates
    • Unlimited Users
    • 5 Project Folders
    • 25+ Supported Languages
    • Chat Support
    • AI Copywriter's Community


    Unlimited words

    Unlock Jasper to write long-form content such as blog posts, video scripts, and books.

    Pro Features:
    • 7-day Money Back Guarantee
    • Long-Form Assistant
    • Workspace Documents
    • 1 user included.
      $40 per additional user.
    • Unlimited Project Folders
    • 50+ Short-Form
      Copywriting Templates
    • 25+ Supported Languages
    • Chat Support
    • AI Copywriter's Community
    Boss Mode


    Unlimited words

    Write 2x faster and gain control by using Jasper Command to direct the AI to write exactly what you need.

    Boss Mode Features:
    • 7-day Money Back Guarantee
    • 2,000-3,000 Character Lookback
    • Unlimited Runs
    • Jasper Commands
    • 1 user included.
      $50 per additional user
    • Unlimited Project Folders
    • Long-Form Assistant
    • Workspace Documents
    • 50+ Short-Form
      Copywriting Templates
    • 25+ Supported Languages
    • Chat Support
    • AI Copywriter's Community

    All plans come with a free trial and rock-solid 7-day money-back guarantee.

    Jasper Pros and Cons

    You’ve seen the major features of Jasper, let’s wrap things up by looking at the software’s advantages and disadvantages.


    • Beat writer’s block every time.
    • Jasper's database contains over 31 million articles, blog posts, and website content to choose from.
    • The software is fully automated with no input needed on your end other than the article keywords you enter to generate an SEO optimized title for your post as well as a unique article by mixing different sentences or paragraphs that it finds in its database.
    • The article length is customizable and you can edit the generated content before publishing it on your site.
    • Jasper is very budget-friendly, with a low one-year price of $299 per year (billed annually).
    • You get unlimited use of the software on the Pro Unlimited plan.
    • All of the content generated by Jasper is unique and will rank well in search engines.
    • Saves a lot of time and money you could have spent producing high-quality content manually.
    • They have superb customer support that’s available 24/7.
    • 1-click content creation﹘it’s so easy even your grandma can use it.
    • Supports 25+ languages, which makes it available to a global audience in their local language by translating the English copy.
    • Perfect for straightforward listicles and how-to types of articles.
    • They have a Facebook Group. The Facebook community is vibrant and helpful and will answer all the FAQs that normally bug most users.


    • They charge by the number of words generated on their base plan, which gives you only 20,000 words to play with. This isn’t enough.
    • The software doesn’t always get things right the first time, so you must experiment. So, you quickly use up your 20,000 words quota on the Starter Plan. For the best value, opt for the Pro Unlimited plan.
    • Jasper produces offish content that’s out of context sometimes.
    • Generates repetitive content occasionally.
    • Their free trial is only 7 days, which isn’t enough time to test drive the tool.
    • Lousy for deep, complex journalistic style type of content.
    • Limited formatting options.

    Jasper benefits outweigh the drawbacks. 

    There are two improvements users are crying for. First, they must polish up the formatting functionality. And then have grammar integration so you auto-fix errors as you write for a flawless copy.

    Jasper Review: The Verdict Is In

    High-converting quality content is the currency of digital marketing.

    There’s no doubt that Jasper

    is a formidable tool that enhances the content creation process significantly. With snazzy Jasper, your AI content assistant, you can:

    • Increase your writing speed by at least 2x.
    • Save tons of cash and time.
    • Write both informative and persuasive content.
    • Jazz up your writing workflow.

    Yes, the software is still developing, but it’s already impressive.

    Get it before your competitor does.

    Last Updated on August 19, 2023 by Hanson Cheng

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

    Always happy to hear from you, so find me on Instagram if you want to say hi!

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