what are the best tools to use for content marketing

June 30


What Are The Best Tools To Use For Content Marketing

By Hanson Cheng

June 30, 2023

  • minute read
  • Last Updated on June 30, 2023 by Hanson Cheng

    Content marketing is the practice of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and ultimately, to drive profitable customer action. In today’s digital age, content marketing is a crucial aspect of any successful marketing campaign. But with an overwhelming number of tools available to support content marketing efforts, it can be challenging to choose the right ones. This article will explore the best tools that can help you achieve your content marketing goals effectively. From research to content creation and distribution, we’ve got you covered.



    Content marketing is a strategic approach where businesses create and share informative, relevant, and consistent content with the aim of attracting and retaining a clearly defined audience. It involves the use of different types of content such as videos, blogs, infographics, podcasts, visuals, and social media posts to convey a message that resonates with the target audience.

    The main objective of content marketing is to provide valuable information that gives the audience insight into products or services, thereby establishing brand loyalty. It is a part of inbound marketing and seeks to attract customers rather than interrupt them, as seen in traditional marketing methods.

    Effective content marketing requires a deep understanding of the audience and their needs, as well as the use of the right tools to produce and distribute content. These tools help businesses to streamline content creation, improve productivity, track metrics, and gain insights into audience behavior, among other benefits. Hence, having a good grasp of the tools needed for successful content marketing is crucial for businesses.


    Before diving into the best tools for content marketing, it is essential to establish the goals of content marketing. In general, the primary goals of content marketing are to increase brand awareness, generate leads, and establish credibility and authority in a particular niche. The first goal, increasing brand awareness, can be achieved by creating brand-focused content that promotes the business’s values and unique selling proposition. This content should be widely shared on social media platforms and other relevant channels.

    The second goal, generating leads, focuses on providing value to potential customers in exchange for their contact information. This can be achieved by creating valuable, in-depth content that solves a specific problem or answers a pressing question for the target audience. By “gating” this content behind a lead form, the business can capture valuable contact information and begin nurturing leads through email marketing or other channels.

    Finally, establishing credibility and authority is increasingly important in today’s content landscape, where consumers have an overwhelming amount of information to sift through. By creating high-quality, informative content that positions the business as a thought leader in its niche, companies can build trust and establish a loyal following.

    Overall, content marketing goals should be specific, measurable, achievable, relevant, and time-bound (SMART). By establishing clear content goals and tracking progress against them, businesses can optimize their content marketing efforts and achieve meaningful results.


    Content marketing is a crucial component of any business strategy. By delivering high-quality and relevant content, businesses can attract and engage customers, establish authority within their industry, and ultimately increase conversions. One of the main benefits of content marketing is increased brand awareness. By creating and sharing valuable content, businesses can increase their visibility online, reach new audiences, and establish themselves as thought leaders in their industry.

    Additionally, content marketing can help build trust and credibility with potential customers, leading to increased loyalty and repeat business. Another key benefit of content marketing is its ability to drive traffic to a website. By optimizing content for search engines and promoting it on social media, businesses can attract new visitors to their website and increase their chances of converting those visitors into customers.

    Finally, content marketing can also help businesses save money on advertising, as creating and sharing content is often less expensive than traditional forms of marketing. Overall, the benefits of content marketing are clear: by investing in high-quality content, businesses can increase their visibility, establish authority, drive traffic, and ultimately grow their bottom line.

    Content Creation Tools

    Blogging Platforms

    Blogging Platforms are one of the most important tools in a content marketer’s arsenal. These platforms provide a space where content can be created and shared with a wider audience. The most popular blogging platforms today are WordPress, Blogger, and Tumblr. WordPress is widely considered to be the most flexible and customizable of the three, with a range of plugins and themes available. Blogger is a great option for those who are new to blogging as it is easy to use and requires no technical knowledge. Tumblr, while primarily a micro-blogging platform, is also a great option for visual content such as images and videos.

    In addition to these three platforms, there are a number of other options available to content marketers. Ghost, for example, is a relatively new platform but is quickly gaining popularity due to its minimalist design and blogging-centric features. Drupal and Joomla are two other content management systems (CMS) that can be used to create and manage blogs. These platforms are popular with more advanced users who require more control over their website’s design and functionality.

    No matter which blogging platform is chosen, it is important to remember that content is king. The platform is simply a tool to help facilitate the creation and sharing of that content. When creating content for a blog, it is important to consider the audience and the goals of the blog. Content should be relevant, engaging, and informative. It should also be optimized for search engines, with keywords and phrases used strategically throughout the post.

    In conclusion, blogging platforms are an essential tool for content marketers. They provide a space where content can be created and shared with a wider audience. The most popular platforms are WordPress, Blogger, and Tumblr but there are a number of other options available. When creating content for a blog, it is important to consider the audience and the goals of the blog. Content should be relevant, engaging, informative, and optimized for search engines.

    Graphic Design Tools

    One crucial aspect of content marketing is the visual appeal of the content. Graphic design tools are necessary to create stunning visual content that attracts the audience’s attention, conveys the message, and reinforces brand identity. Canva, a popular graphic design tool, offers an intuitive platform that enables users to create various types of visual content using ready-made templates, design elements, and a vast library of stock images.

    In addition, Canva allows users to collaborate with team members and download the designs in different formats, making it an efficient tool for designing social media posts, infographics, and posters. Another graphic design tool that helps create engaging visual content is Adobe Creative Cloud. The suite of applications offers powerful design tools, including Photoshop, Illustrator, and InDesign, that cater to the needs of professional designers.

    With Adobe Creative Cloud’s features, users can create complex designs that allow them to manipulate images and produce stunning digital illustrations. Moreover, Adobe Creative Cloud allows users to integrate different design files, work with design assets efficiently, and share brand assets across organizations, ensuring brand consistency in all content marketing efforts.

    Video Creation Tools

    Creating engaging video content is crucial to the success of content marketing campaigns. Video content has been shown to have higher engagement rates and increased conversions compared to static images and text. To help content creators, several video creation tools are available on the market to assist in making high-quality videos. One such tool is Adobe Premiere Pro, which provides a comprehensive set of tools for video editing, including color grading, special effects, and audio mixing.

    Another popular tool is Apple’s Final Cut Pro, which is a user-friendly interface that allows for smooth editing and providing advanced color grading. But if you do not have the technical skills, Animoto and Biteable are the tools you might be interested in using. These platforms offer a simple, drag-and-drop interface and provide pre-made templates to create video content without needing extensive video editing skills.

    Using these video creation tools, content creators can create compelling videos that engage and retain their audiences. However, it is essential to keep in mind that the video’s quality matters as much as the content. A high-quality video can make a significant difference when it comes to influencing purchase decisions or encouraging users to share content on social media platforms.

    Along with the video creation tools, using stock footage can also help in creating engaging videos without breaking the budget. Shutterstock and Videvo offer high-quality stock videos that can be used for commercial purposes, thus providing an option for content creators who might not have the time, resources, or expertise to shoot their videos.

    In conclusion, the video creation tools enable content creators to produce high-quality video content that can elevate their content marketing strategies. By using these tools in combination with stock footage, brands and businesses can create engaging video content that captures their target audience’s attention and leaves a lasting impression.

    Content Curation Tools

    Content curation is the art of finding high-quality, relevant content and presenting it to your audience in a meaningful way. It’s an essential part of any content marketing strategy, as it helps you establish yourself as an expert in your niche and provide value to your followers. Some of the best tools for content curation are Feedly, Pocket, and Flipboard. Feedly allows you to curate content from multiple sources and arrange them into categories that make sense for your audience.

    Pocket is a tool that allows you to save links, articles, and videos to read later, which can be helpful when you come across something that you want to share with your followers but don’t have the time to read right away. Flipboard is a tool that allows you to create your own magazine, using curated content from sources all over the web.

    It is an excellent way to build authority in your niche by sharing the best content with your followers. Other notable content curation tools include Scoop.it, Storify, and Curata. Whichever tool you choose, make sure it fits your content marketing strategy and helps you provide value to your audience.

    Content Distribution Tools

    Social Media Management Tools

    Social media management tools are essential for any business that wants to excel in its digital marketing efforts. These tools are designed to simplify the process of managing social media accounts by providing a centralized platform to schedule posts, track engagements, and analyze performance metrics. One excellent social media management tool is Hootsuite, which allows users to manage multiple social media accounts in one place, collaborate with team members, and view detailed analytics.

    Another great option is Buffer, offering a range of social media management features, including content posting, analytics, and audience engagement. Finally, Sprout Social is an all-in-one tool that enables businesses to schedule and publish content, monitor audience engagement, and track analytics across multiple platforms. With these tools, businesses can save time, streamline social media management processes, and achieve better results from their social media marketing efforts.

    Email Marketing Tools

    Email marketing tools are an essential part of content distribution. With the right email marketing tool, marketers can engage their audience, increase conversions, and drive traffic to their website. One of the most popular email marketing tools is Mailchimp. Mailchimp offers a user-friendly interface that is perfect for beginners, as well as more advanced features for experienced marketers.

    It provides a robust automation system that helps automate the email marketing process, create workflows, and segment audience lists. Another tool is Campaign Monitor, which is an excellent choice for ecommerce businesses. Campaign Monitor provides ecommerce-specific features such as abandoned cart emails and product recommendations. It also offers an easy-to-use drag-and-drop email editor that allows businesses to create professional-looking emails without any coding knowledge.

    Aweber is another popular email marketing tool that offers a range of features such as email newsletters, autoresponders, and drip campaigns. It also has a user-friendly interface and provides a free trial period for those who want to test it out before committing.

    Sendinblue is a tool that is growing in popularity due to its affordability and range of features. It offers SMS marketing, marketing automation, and even chat functionality all in one platform. Finally, HubSpot is a marketing suite that includes an email marketing tool.

    Hubspot is a popular inbound marketing software that provides features such as a CRM, analytics, landing page builder, and social media publishing. Its email marketing tool allows marketers to create and send targeted emails while tracking their effectiveness.

    When choosing an email marketing tool, it is essential to consider your business’s specific needs. Look for a tool that offers the features you require, such as automation, ecommerce-specific features, or analytics. It’s also essential to consider the tool’s ease of use, pricing, and customer support. With the right email marketing tool, businesses can effectively distribute their content through email and drive traffic to their website.

    Content Discovery Platforms

    Organizations with solid content marketing strategies depend on effective content discovery platforms that help them reach their target audience. Such platforms can efficiently curate content and bring them to the forefront of potential customers. Examples of Content Discovery Platforms include Outbrain, Taboola, and Quuu Promote. Outbrain is one of the most popular content discovery platforms in the industry.

    Owing to its advanced algorithm, Outbrain serves up the most relevant content to users who are likely to engage with it. Outbrain has partnerships with some of the world’s largest media outlets and is known to drive a tremendous amount of traffic to its customers’ websites. Taboola is another viable content discovery platform that specializes in helping advertisers attract high-quality traffic to their sites.

    According to Taboola, advertisers using the platform have seen a 50% increase in high-quality traffic from premium publishers. Quuu Promote is a keyword-driven advanced platform designed to manage social media promotion. Quuu Promote distributes content on social media channels and targets specific keywords to reach the most relevant audience. Quuu Promote-branded shares reportedly have an 11x higher click-through rate than traditional advertising platforms.

    Influencer Marketing Tools

    Influencer marketing is becoming an increasingly popular and effective method of reaching a target audience. One of the best tools for this type of content distribution is BuzzSumo. It allows users to search for influencers and track their content. With BuzzSumo, brands can find the right influencers for their specific target audience. Another tool that is gaining popularity in the influencer marketing space is Grin.

    This software helps brands manage influencer campaigns and measure their success. Grin makes it easy to find new influencers to work with, streamline communication, and track ROI. And of course, there is always good old-fashioned outreach. By reaching out to influencers directly, brands can build relationships and establish partnerships that benefit both parties. These tools are essential for any brand looking to leverage influencer marketing and reach a wider audience.

    Analytics and Optimization Tools

    Website Analytics Tools

    Website analytics tools are essential for content marketing success. These tools allow businesses to analyze the data generated by their website, understand visitor behavior, and improve their online presence. Among the most popular website analytics tools are Google Analytics, Adobe Analytics, and Piwik. Google Analytics provides a free solution that is easy to use, customizable and offers an extensive range of features.

    With Google Analytics, businesses can gather data on website traffic, demographics, user engagement, and conversion rates. Adobe Analytics, on the other hand, is a paid solution that offers advanced features such as real-time analytics, multi-channel attribution, and predictive analytics.

    Piwik is an open-source platform that provides businesses with complete privacy control, data ownership, and real-time reports. Piwik offers features similar to Google Analytics, which include tracking website visitors’ behavior, page views, and conversion rates.

    In addition to the above tools, other website analytics tools worth mentioning include Crazy Egg, Clicky, Kissmetrics, and Mixpanel. Crazy Egg provides businesses with heat maps, scroll maps, and click reports to help them understand visitor behavior on their website.

    Clicky provides real-time analytics with heat maps, and Kissmetrics offers insights on visitor behavior, customer journey mapping, and customer segmentation. Lastly, Mixpanel offers custom events tracking, funnel analysis, and real-time analytics for businesses who want to optimize their conversion rates.

    Website analytics tools are critical for businesses that want to optimize their online presence. They provide valuable insights into visitor behavior and help businesses understand what works and what doesn’t. Choosing the right website analytics tool is essential as different businesses have different needs.

    It is essential to choose a tool that offers the features your business requires to succeed. With the right website analytics tool, businesses can enhance their content marketing strategy and ultimately achieve the desired results.

    SEO Tools

    When it comes to optimizing your content marketing, having the right SEO tools is crucial. These tools help you identify keywords, analyze your competition and track your website’s ranking. One such tool is SEMrush, which provides keyword research, domain analysis, and website tracking all in one platform.

    Another effective tool is Ahrefs, which offers competitor analysis, backlink tracking and on-page optimization suggestions. Additionally, Google Analytics provides insights into user behavior and allows you to track your website’s performance. To improve your website’s speed and usability, Google PageSpeed Insights provides valuable recommendations. Finally, Moz Pro provides a comprehensive suite of SEO tools including site audits, keyword research and link analysis.

    A/B Testing Tools

    Analytics and optimization tools are essential for any content marketing campaign to be successful. One of the most important aspects of optimizing content is to test out different variations and analyze which one performs better. This technique is called A/B testing.

    A/B testing allows you to compare two versions of a webpage or content to determine which one is more effective in delivering results. It is a great tool for identifying which headlines, calls to action, or other important aspects of your content are more engaging to your audience.

    There are several A/B testing tools available on the market, ranging from free to paid versions. One of the most popular free tools is Google Optimize, which allows you to run experiments and make data-driven decisions. You can easily create different variations of your content and test them against each other using this tool.

    Another popular A/B testing tool is Optimizely, which offers a range of features to optimize your content. It allows you to A/B test different elements on your page, including text, images, and forms. You can also track user behavior and engagement through this tool, providing valuable insights to improve your content marketing strategy.

    Another tool that is worth considering is VWO (Visual Website Optimizer). VWO is a paid tool that offers a range of A/B testing features, including heat maps, click maps, and conversion funnels. It allows you to optimize your content based on user behavior and engagement, and provides real-time insights to improve your marketing efforts. Other popular A/B testing tools include Unbounce, Crazy Egg, and KISSmetrics.

    In conclusion, A/B testing is a critical component of any content marketing strategy. With the help of the right A/B testing tool, you can optimize your content to ensure maximum engagement and conversions. The tools listed above are all great options that offer unique features and benefits, making them valuable assets in the quest for successful content marketing.

    Heat Mapping Tools

    Heat mapping tools are essential in analyzing website user behavior and determining which areas of the page require optimization. These tools provide a visual representation of user clicks, taps, and scrolls, allowing content marketers to identify trends and make informed decisions in user experience design.

    Using heat mapping tools allow content marketers to efficiently optimize the page for improved user engagement and increase conversion rate. In addition to visual tracking of user behavior, some heat mapping tools offer clickstream analysis, scroll depth analysis, and segmentation analysis, which provide further insights into user behavior. With the help of heat mapping tools, content marketers can analyze user behavior patterns and make data-backed decisions to improve website performance and user engagement.

    What Are The Best Tools To Use For Content Marketing?

    1. What are some of the most effective tools for content marketing?
    The best tools for content marketing include Google Analytics, Hootsuite, SEMRush, Ahrefs, Buffer, and Canva.

    2. Which tool is the best for keyword research?
    SEMRush is the best tool for keyword research. SEMRush provides detailed insights on keyword competition, volume, and trends.

    3. How can I manage my social media accounts for content promotion?
    Hootsuite is an ideal social media management tool. With Hootsuite, you can schedule posts, interact with followers, and track metrics across various platforms.

    How Can SEO Tools Assist With Content Marketing?

    1. Which SEO tools are beneficial for content marketing?
    Ahrefs, SEMRush, and Google Search Console can help you track the performance of your content, monitor backlinks, and optimize on-page SEO.

    2. How can I optimize my content for search engines?
    SEOs tools like SEMRush or Ahrefs can help identify relevant keywords for your content, expand your keyword list, optimize your content for on-page SEO, and track rankings.

    3. Is there a free tool for SEO?
    Google Search Console is a free tool for SEO. The platform offers comprehensive insights on your site’s performance and directs you to fix technical SEO issues that could be hurting your content’s visibility.

    How Can I Track My Content’s Performance Against Competitors?

    1. Which tools can help you track your content’s performance against competitors?
    SEMRush, Ahrefs and Buzzsumo are effective tools that can help you identify your competitors’ content, track their traffic, and mine their backlink sources.

    2. What insights do competitor analysis tools provide that can help with content marketing?
    Competitor analysis tools can provide insights on your competitors’ top-performing content, their backlinks, their target audience, and their social media metrics.

    3. How can competitor analysis improve my content marketing strategy?
    Competitor analysis can help you identify gaps that you can fill with your content, uncover new topics to engage your audience, and help you create unique and better-targeted content.

    What Are Some Content Marketing Tools For Email Marketing?

    1. What are some content marketing tools for email marketing?
    MailChimp, Constant Contact, and Campaign Monitor are effective email marketing tools that can help you build and segment your email lists, track open rates, and deliver personalized campaigns.

    2. Can these email marketing tools help me with other aspects of content marketing?
    Yes. These tools also provide easy integration with social media and content marketing platforms, allowing follow-up campaigns, targeted promotions, and more.

    3. Do any of the tools provide analytics or insights into the performance of my email marketing?
    Yes, MailChimp and Campaign Monitor are great for email marketing analytics. The platforms offer insight on what works best, segment results by target audience or content, and optimize your campaigns over time.

    What Are The Best Social Media Tools For Content Marketing?

    1. What are the best social media tools for content marketing?
    Hootsuite, Buffer, and Sprout Social are ideal options. These platforms allow scheduling, syncing with multiple social networks, and provide analytics on engagement, reach, and conversions.

    2. Can social media tools help with content creation?
    Buffer and Hootsuite have integrated image editors, and Canva and Crello are effective tools for easy content creation. Overall, social media can also serve as a platform for promoting your content.

    3. Can social media tools increase my brand’s visibility?
    Yes, social media tools can help increase brand visibility in a number of ways. Through regular postings

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

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