June 13


Paperform Review – Is It A Complete Solution To Building Forms?

By Hanson Cheng

June 13, 2023

  • minute read
  • If you’ve been looking for a great piece of software to create professional-looking forms that can do much more than simply collect information, then Paperform might just be the right solution for you.

    With so many settings that can be customized based on your needs, along with top-quality design to give your forms an edge over others, I want to share with you everything that makes Paperform the quality software it is today.

    Before we start, I also want to let you know that Paperform has a 14-day free trial available right now. You can access this trial without even having to enter any credit card details, so you can easily test out all of its features and decide if this software is the right fit for you.

    Let's get right into this Paperform review.

    Key Features

    • Paperform is not just a form builder; you have the ability to accomplish so much more with it
    • You can collect variable payments in mere seconds based on the inputs someone makes
    • You can use the forms automation software and its smart conditional logic to decide what is, and what is not, shown on your forms
    • Paperform has a variety of shortcut menus and icons to help you get up and running as quickly as possible
    • It allows tons of integrations with other applications and third-party software to pass information around as needed

    The Main Form Screen

    When you are ready to create a new form, you have two options. You can choose to use preset form templates or start from scratch. For this review, I’m going to start building a form from scratch.


    One of the great things about Paperform is that you can easily customize your form’s format. Using an editor similar to that found in Microsoft Word or Google Docs, there is no learning curve needed to get the formatting results you’re after.

    You can set the heading styles, insert new paragraphs, add images and videos, add hyperlinks, and much more - all in the same way you’d get the job done if you were in any other document editor.

    The Left-Hand Side Menu

    Creating forms becomes easy when you can control the way everything looks with a self-intuitive menu. Insert new elements from the left-hand side menu based on your specific needs. This menu also allows you to add questions, and if you are an agency user, you can even add custom HTML.

    Question Types

    When you create a new question, you can choose the type of question you want to go with. Your choices include:

    • Text
    • Email
    • Url
    • Yes/No
    • Color Picker
    • Number
    • Phone Number
    • Address
    • Country
    • Appointment
    • Date
    • Time
    • Scale
    • Slider
    • Multiphone Choice
    • Dropdown
    • Image Upload
    • File Upload
    • Signature
    • Price
    • Products
    • Subscriptions
    • Calculation
    • Hidden Fields

    This dropdown menu makes it that much easier to choose the right type of question functionality for your specific needs.

    Right-Hand Side Menu

    Moving onto the right-hand side, you have different options that allow you to drag and drop pieces of your form in different locations, configure the form settings based on the type you have selected, and even remove specific questions that you don’t like.

    Flash Commands

    Building forms with Paperform’s software allows you to use the slash (‘/’) key on your keyboard to use the preset flash commands.

    These flash commands include the ability to add pre-configured questions, as well as preset content, making the process of building your form that much easier and quicker.

    Putting Questions Into Groups

    Groups allow you to put questions together based on specific logic. This means that organizing forms logically is easier than ever before.

    You can also put questions in different groups that follow a certain logic. You can have specific questions that are hidden as default, and only show up when someone selects a particular answer to a previous question.

    For example, if someone states that they are coming to a party and that they are not coming alone, a question asking how many people are going to be in their group will automatically show up.

    Page Breaks

    With question groups, you also split questions and use breaks to fine-tune your form.

    This feature allows you to use logic to hide or show a whole section of your form. This is great if, for example, you have a payment section that you only want to be shown if someone states that they will make a donation.

    With a few clicks of your mouse, you will be able to split your forms into appropriate sections as they make the most sense.

    Design Of The Form

    Paperform makes it super easy to customize the design of your form. You can configure how the whole form looks and even how specific items on the form are displayed.

    To start, you can change the form's title, description, include a cover image (applicable for agencies), and also customize your vanity URL.

    Going even deeper into the design process, you can change the form theme settings, including the background and active colors.

    You can take it a step further by changing the formatting of your form, which includes the heading one (H1), heading two (H2), and even the paragraphs.

    When it comes to each section, you can change the weight, font, size, and even color of each part. This is excellent news if you want to have specific branding shown on your form.

    Inserting Videos

    Paperform allows you to insert videos from four different websites. These are YouTube, Vimeo, Wistia, and Loom. Just enter the video URL, and Paperform will take care of the rest.

    Inserting Images

    You can also insert images to be displayed on your form. Again, this is great if you have specific branding that you want to use to keep everything uniform on your form or simply want to add images to bring your form to life.

    Other Features To Consider

    Configuring Payments

    Paperform is great if you want to take and manage payments directly on your form. It integrates with four different payment providers, which are Stripe, Square, Paypal, and Braintree

    People who fill in your form can immediately submit their payments, so you won't have to redirect them to a payment provider on an external website.

    You can also set custom pricing rules. If someone says they're going to bring extra people to an event, you can set logic rules that increase the base price someone has to pay when they finish filling in their form. 

    Having this dynamic logic integrated with your form ensures that you collect the right payment amount in a single attempt, without having to go back and forth to get it right.

    Success Page Redirection

    You want to ensure that the right message is displayed when someone successfully fills in your form. Using the Paperform form builder, this is easy to define. By default, a standard success page will be displayed.

    However, you can also set up a dynamic success page. You can decide how long it takes for the success page to be shown and the message that appears. You can also include answers from previously filled-in questions in your form, allowing you to personalize the success page.

    Integrations And Webhooks

    Paperform is one of the most integrated forms application available on the market. It connects with more than 2000 Zapier and in-app integrations. If you want to use any third-party software, it is easy to set up and use these direct integrations.


    Using the provided dashboard, you can understand what is happening with your form and even include code from Google Analytics, Facebook Analytics, or any other analytics software you might be using.

    All of this allows you to understand how you can optimize your form better.

    Help And Customer Support

    With a live chat available on their website and a whole set of articles that can assist you whenever you an extra helping hand, getting support is never an issue in a time of need.

    This reasonably priced form system offers all the features you’d want at three different pricing models. There are both annual and monthly pricing plans available.

    These three plans are as follows:

    • Essentials: $20 per month (paid yearly)
    • Pro: $36 per month (paid yearly)
    • Agency$82.50+ per month (paid yearly)

    As I mentioned at the start, there's also a free 14-day trial, accessible without having to enter your credit card details. 

    This means that for two whole weeks, you’ll be able to use all the features paid members have access to.


    Creating beautiful-looking forms used to be hard to do without a huge learning curve, but with the assistance of this online form builder, you can all the forms you want, that look just like you desire, in a few short minutes. 

    This tool makes it easy to focus on creating great forms without worrying about any complicated processes that are happening in the backend.

    This online software also provides a variety of different options when creating your forms; options that both free forms apps and even other paid solutions do not. 

    There's even a handy comparison tool on their website that compares their features with most of the other form builders available on the market. This is helpful if you want to get an idea of how Paperform fares against other popular online form builders.

    When you consider everything you get from this software, Paperform is definitely one of the most powerful and convenient form builders available online.

    Last Updated on June 13, 2023 by Hanson Cheng

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

    Always happy to hear from you, so find me on Instagram if you want to say hi!

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