November 12, 2020

15 ClickFunnels Alternatives That Work (2023)

by Hanson Cheng

Ever wished for a ClickFunnels alternative that is just as good? Then you're in the right place.

No doubt, ClickFunnels is a widely popular funnel builder. Every guru and star entrepreneur sings the software’s praises. Their numbers are impressive:

  • 144.8k users.
  • 7.78 million funnels.
  • $9.1 billion worth of business generated. 

With these numbers, it's no surprise they dominate curated funnel software lists everywhere. Getting their selling system equates to having a mean money-spitting machine.

But it’s not a marketing and sales cure-all. 

It has its shortcomings. Many challengers have caught up. They offer comparable features and can do an equally good job.

In this guide, I’ll show you 15 ClickFunnels alternatives to consider to market and sell your products and services online. But first...

What Is ClickFunnels?

Designed by Russell Brunson, ClickFunnels is a comprehensive software tool that helps entrepreneurs market, sell, and deliver their products or services online.

Here’s what you find inside ClickFunnels:

  • 26 funnel types
  • 30 landing page templates
  • Lead generation and order forms
  • Sales pages and upsell functionality.
  • Email autoresponders through third-party service providers.
  • Membership sites. 
  • Sell both physical and digital products.
  • Integrations with most leading service providers.
  • Affiliate management.

In short, ClickFunnels empowers you to turn website visitors into CUSTOMERS. You can capture leads, market your products, make offers, and sell profitably through a well-oiled funnel from one place.

Let me answer other questions you may have about Clickfunnels.

Quick Facts About Click Funnels

Let me answer other questions you may have about Clickfunnels.

How much does ClickFunnels cost?

ClickFunnels pricing has three tiers.

  • Basic Plan $97 per month.

  • Platinum $297 per month.

  • Two Comma Club $2,497. 

Is there a free version of ClickFunnels?

No, ClickFunnels is a paid solution. But they have a 14-day free trial that allows you to explore all the features and see if you like it.

Is ClickFunnels worth the money?

Yes, the software is worth every penny because it can help you automate and optimize your sales process and earn way more than you paid for it. Many companies make millions of dollars using the software. Admittedly, with prices ranging from $97 to $2,497 ClickFunnels is costly. But if you look at the potential reward, it’s a worthwhile investment.

What is a cheaper alternative to ClickFunnels?

There are many cheaper options to ClickFunnels with Get Response leading the chasing pack. Besides funnels and landing pages, Get Response also offers email marketing, marketing automation, and paid ads. All this for only $49 per month.

Is ClickFunnels legit?

ClickFunnels is legit as they come. It’s the preferred solution for serious entrepreneurs who want to experience massive growth. To date, 144,846 entrepreneurs globally use ClickFunnels to market, sell, and deliver their products.

But good as it may be, it has many challengers.

8 Criteria For Choosing The Right ClickFunnels Alternative

So, what exactly do you look for when seeking another software besides ClickFunnels? Without standards to guide you, you’ll waste time because you don’t know exactly what you want.

Here are eight key factors to consider in your search.

  1. 1
    Ease Of Use: Nobody wants a wonky interface that’s hard to navigate. Look for software that’s easy to use and does what you want to do super quick. No matter how brilliant the features, if the software’s user interface isn’t user-friendly, it’s frustrating. 
  2. 2
    Features & Templates: When you sign up for a SaaS tool, you’re after its features, right? You desire distinctive software attributes that get work done efficiently. The more features, the merrier. Better yet, if there are templates that fit typical scenarios in your niche, you can work faster.
  3. 3
    SEO: Online businesses rely on search engine optimization strategies to help you get found online. Smart tools have a strong SEO base that supports your funnel optimization efforts. If a tool isn’t SEO-ready, it’ll affect your online visibility and drag your business down.
  4. 4
     Automation: From email drip campaigns to retargeting on social media, from in-store apps to tripwire offers on websites, from shopping carts to webinar funnels. To keep all these activities running manually would be a full-time job. Hunt for software that pieces together all your funnel parts so they run automatically.
  5. 5
    Integrations: Earlier, I pointed out that modern marketing has many pieces. To win, you must combine all the tools in your marketing stack so they work together smoothly. A superb software allows you to connect effortlessly with all the favorite tools you’re already using.
  6. 6
    Support: No matter your skill level with technology, you will get stuck at some point. That’s the nature of the beast. When that happens you want prompt support to sort out the glitch and get things moving again. You don’t want to get stranded in the middle of an important launch. Check the service provider’s support record before you decide.
  7. 7
    Pricing: Yes, the tool you like may have an impressive array of features, an intuitive interface, sufficient integrations, and stellar support, but if you can’t afford it, look elsewhere. Determine your budget before you begin your search. Pricing determines your choice to a large extent.
  8. 8
    Growth Stage: Where you are in the business growth cycle determines the software you pick. For instance, when you’ve just launched you can survive with the bare essentials. You don’t need all the bells and whistles. But as your business matures, you require complex software.

With your standards template in hand, it’s time to begin your search.

15 ClickFunnels Alternatives To Consider For Bumper Leads And Sales 

Despite its brilliance, ClickFunnels isn’t the only option out there you can use to build high-converting funnels that maximize earnings. Many hidden gems are just as good.

Let’s unpack them one by one.

#1. Kajabi

Kajabi is a one-stop growth-focused marketing platform that enables brands to create, market, and sell digital products.

Like ClickFunnels, Kajabi allows users to create lovely landing pages, conversion funnels, and automate marketing activities. But ClickFunnels hub is building sales funnels. Kajabi is biased towards the creation and marketing of content products.

  • 100+ easy-to-customize templates.
  • Unlimited hosting of all your files like videos and photos.
  • Multiple pricing options and integrated payments (PayPal and Stripe).
  • Marketing pipelines include proven email sequences.
  • The basic plan costs $119, which is more expensive than Clickfunnels’ basic plan.
  • A high learning curve and support can be better.

Kajabi vs. ClickFunnels

At the basic plan level, ClickFunnels is cheaper but on higher plans, the positions flip. Kajabi works wonders for online courses and membership sites.

Ideal For

Best for people who want to sell content-based products like ebooks, courses, and training programs.

Get Response started as an email marketing platform but has now become a sleek all-in-one marketing engine. 

Its all-round prowess is unmatched. 

It includes everything from email marketing, conversion funnels, landing pages, webinars, automation, e-commerce, lead gen forms, and paid ads.

  • The swift drag-and-drop editor makes creating landing pages a breeze.
  • A generous 30-day free trial compared to ClickFunnels 14-day one.
  • Pocket-friendly pricing: $49 and $99 for the feature-rich plans as opposed to the $297 and $2,497 ClickFunnel price.
  • Support via live chat, email, and the Help Center.
  • No phone support.
  • Some features lack advanced capabilities.

Get Response vs ClickFunnels

GetResponse beats ClickFunnels hands-down for all-round capability. It does what ClickFunnels does and then some. Besides landing pages and funnels, it also offers email marketing, webinars, Facebook ads, and more.

Ideal For

GetResponse fits solopreneurs, bloggers, and small businesses that sell simple products.

Next, let’s look at another alternative for ClickFunnels—Leadpages.

Leadpages is a renowned specialized landing page builder and sales driver for small businesses. You can use the tool to generate leads and promote your products. Starting at only $27 for the Standard Plan and $59 for the Pro Plan, Leadpages is an affordable option to the pricey ClickFunnels.
  • 150+ templates so you build landing pages quickly.
  • Includes opt-in tools and also connects well to your darling tools like CRMs, payment gateways, email service providers, or CMSs.
  • No limits on the traffic you can drive to your pages.
  • Five-star support available on four channels: phone, email, live chat, and the knowledge base.
  • They limit support for users on the lower plans.
  • The drag-and-drop builder can be rigid and sluggish.

Leadpages competitive edge over ClickFunnels is affordability. Their base plan is only $27, over 3x cheaper than the $97 ClickFunnel basic plan.

Ideal For

Leadpages is perfect for cash-strapped startups desiring decent services close to what ClickFunnels offers without forking out too much.

Another favored ClickFunnels rival is Unbounce.

Unbounce’s specialty is landing pages. You can use the tool to build, publish, and optimize landing pages that convert.

Conversions and sales are the ultimate goals, right?

Marketers rate Unbounce for best-on-the-market landing page designs.

  • Handy Dynamic Text Replacement Tool (DTR) that personalizes campaigns by matching landing page keywords with PPC ad copy keywords.
  • You can add metadata to your pages so they rank higher in search engines.
  • An intuitive design that’s easy even for newbies.
  • Five responsive channels of support: phone, live chat, email, forum, and knowledge base.
  • Limited to landing pages. ClickFunnels gives you membership sites, webinars, and more.
  • Focuses on front-end marketing, not sales, unlike its rival that offers both.

Unbounce vs. ClickFunnels

Although ClickFunnels and Unbounce entry-level pricing is almost at par, Unbounce’s dynamic SEO-rich pages convert better.

Ideal For

Unbounce is excellent for established companies that can afford a premium specialized tool.

Another landing page platform that gives ClickFunnels a run for its money is Instapage.Instapage allows you to create and publish conversion-friendly landing pages. 

Instapage higher conversion efficiency lowers your cost-per-click spend while increasing sales.

What makes Instapage special is that users can collaborate when working on a page and the changes update automatically.
  • Over 500 landing page templates. ClickFunnel lags far behind.
  • Wide range of integration options that include Zapier, Salesforce, HubSpot, and Marketo
  • Easy-to-use intuitive interface: regular people can latch onto fast.
  • Wide range of integration options that include Zapier, Salesforce, HubSpot, and Marketo
  • The price of $199 monthly or $149 annually for the bottom rung plan is steep, higher than ClickFunnels $97 base plan.
  • Mobile pages don’t render correctly sometimes.

Unbounce vs. ClickFunnels

Although ClickFunnels and Unbounce entry-level pricing is almost at par, Unbounce’s dynamic SEO-rich pages convert better.

Ideal For

Unbounce is excellent for established companies that can afford a premium specialized tool.

In terms of overall features, Builderall runs Clickfunnel close.

It’s a formidable opponent with a digital suite that covers e-commerce stores, websites, chatbots, webinars, emails, apps, product pages, e-courses, membership sites, and a lot more.

It’s a one-stop catch-all digital platform that allows you to build, market, and scale a thriving online business from one dashboard.

  • Weekly software updates keep everything current.
  • The page report SEO tool is superb for keyword analysis.
  • 30+ tools, all specially designed to grow your business.
  • 30-day free trial plus a liberal forever free plan.
  • Their interface is erratic, stunning in one second, and stinky the next.
  • They have compromised the quality of some tools.

Builderall vs. ClickFunnels

Packed with an ever-growing dizzying array of features for only $69,90 Builderall is cheaper than ClickFunnels.

Ideal For

Builderall is best for beginner entrepreneurs, coaches, or businesses on a shoestring budget.

Thrive Themes is a respected complete website builder and marketing system.

It’s a conversion-focused theme suite.

Want to build your email list fast? Check.

Want to boost visitor engagement? Check.

Want to build an online course? Check.

Want a responsive WordPress Theme? Check.

Whether you want to gather and display testimonials or add a countdown timer to your campaigns to boost conversions, Thrive Themes does it all.

  • Remarkable easy-to-use user interface.
  • Compatible with other tools and apps you use every day like Zapier or other themes.
  • In-built A/B testing for data-based optimization.
  • Starting at only $19 per month, Thrive Themes is significantly cheaper than ClickFunnels.
  • No payment processor integrations.
  • Doesn’t work with other CMSs like Drupal or Joomla. 

Thrive Themes vs. ClickFunnels

Thrive Themes is primarily for website optimization and turning visitors into leads, while ClickFunnels major thrust is building high-converting funnels.

Ideal For

If you are an agency owner, Thrives Themes is perfect because it allows you to build outstanding conversion-friendly websites at scale.

Sam Cart isn’t your ordinary shopping cart.It’s an e-commerce platform designed to do one thing—maximize sales.

Their drive is increasing conversions every step of the way. 

Like ClickFunnels, Sam Cart supports one-click upsells and order bumps. But Sam Cart checkout pages and templates are more beautiful and intuitive.

  • Integrates with 750+ tools, that’s about every tool you can think of.
  • Highly optimized checkout experience to boost sales.
  • Templates for quick setup so you just add your product and start selling fast.
  • Sell unlimited products without paying a penny more.
  • No squeeze pages, no courses, no webinars.
  • Barebones funnels, not resembling advanced ClickFunnels ones.

Sam Cart vs. ClickFunnels

SamCart’s trump card over ClickFunnels is the delightful checkout experience and ease of use. Total newbies can set up and start selling in minutes.

Ideal For

Best for entrepreneurs who want to optimize the checkout experience so they maximize earnings from the traffic they’re already getting.

Wishpond is a low-cost alternative to ClickFunnels.

The platform helps small business owners generate, manage, and nurture leads through smart marketing automation.

Unlike ClickFunnels which specializes in funnels, Wishpond touts themselves as a complete tool that meets all basic online marketing needs.

  • Easy to navigate even if you have zero tech experience, ClickFunnels has a bit of a learning curve.
  • Run contests and promotions on Facebook, Instagram, and other social channels.
  • Exceptional support through the phone, live chat, video tutorials, and knowledge base.
  • Landing pages and lead management.
  • The drag-and-drop feature can be cumbersome.
  • The biggest downside is you must use a subdomain for your landing pages.

Competitive Edge Over ClickFunnels 

For customer support and ease of use, Wishpond leaves ClickFunnels trailing in the dust.

Ideal For

Wishpond is a great fit for business owners who want an all-rounder tool that does landing pages, emails, and marketing automation.

As a modern landing page and funnel builder, Landingi pride themselves in their sleek drag-and-drop editor. It allows you to easily place elements exactly where you want them for pixel-perfect pages.

The editor matches top editors out there including the ClickFunnels one.

They also have a huge template library that covers most major niches.

  • 300+ pop-ups and landing page templates.
  • Easily export landing pages to WordPress or share them across other Landigi accounts.
  • Dynamic landing page content for personalized pages that convert.
  • Create marketing funnels for the complete customer journey.
  • The user interface needs improvement because it’s not consistent.
  • Create marketing funnels for the complete customer journey.

Competitive Edge Over ClickFunnels 

Landingi goes toe to toe with ClickFunnels all the way: A/B testing, SEO management, drag-and-drop, analytics customizable templates, etc. Landingi wins because they are economical. 

Ideal For

Landingi suits companies that have always desired ClickFunnels but couldn’t afford it. 

Elementor is a well-liked page builder.

They power 5+ million websites on the internet. Not only do they offer gorgeous site designs, but they also have a full e-commerce engine with a WooCommerce builder, sales funnels, pop-ups, forms, and more.

Below are some pros and cons of the platform.

  • 300+ lovely templates for every industry and context.
  • An intuitive easy-to-use interface with a right-click menu.
  • Integration with a wide range of your best-loved tools.
  • A responsive editor switches to the mobile view.
  • Their support is not up to scratch.
  • Limited custom solutions for those with particular needs.

Elementor vs. ClickFunnels 

Elementor is easier to use than ClickFunnels which can intimidate you at first, especially if you are non-techy.

Ideal For

Elementor and site designers are a match made in heaven. Developers can use the nimble software to build stunning websites fast.

In more ways than one, ClickFunnels and Drop Funnels are similar.

Both are page and funnel builders. Their goal is to help entrepreneurs grow their businesses online through a centralized sales and marketing software system.

What sets Drop Funnels apart is that it also includes a powerful SEO-powered blogging platform that gives you a headstart in the ranking race.

  • Build unlimited funnels, pages, and courses.
  • 90 pre-built drag-and-drop modules that suit every scenario.
  • Magnificent for ranking your sales funnels.
  • Custom checkouts with 1-click upsell.
  • Steep learning curve which frustrates users initially.
  • Use one domain per account while ClickFunnels allows 3-9 custom domains depending on the plan you are on.

Drop Funnels vs. ClickFunnels 

Because they built Drop Funnels on WordPress, pages load super-fast. ClickFunnels pages are slower.

Ideal For

Drop Funnels is supreme if you want to start and grow one business. If you own multiple companies, you must open a separate account for each and incur higher costs.

Want a fancy replacement for ClickFunnels?

Then look no further than Ontraport.

Ontraport sells itself as the business automation software for solopreneurs and small businesses. Their suite includes marketing automation, CRM, membership sites, landing pages, pop-ups and forms, email, one-click WordPress hosting, and SMS marketing.

  • Automated credit card payments.
  • Email and SMS marketing with tracking and attribution functions.
  • Track various sales pipelines at once.
  • Upsells, order bumps, and offline transactions.
  • A drab unattractive reporting dashboard.
  • A scanty knowledge base.

Ontraport vs. ClickFunnels 

ClickFunnels is largely a website and sales funnel builder, but with Ontraport you can connect and automate all aspects of your business, including offline ones.

Ideal For

Absolute fit for small business but advanced enough to serve large businesses that have complex needs.

Yet another funnel builder that’s different from ClickFunnels is Optimize Press.

Optimize Press is one of the first WordPress page builders. It offers a range of capabilities like the creation of conversion-optimized landing pages, sales pages, and membership sites.

  • Sales, video, and e-commerce sales pages.
  • Lead magnet, webinar, squeeze page, video sales letter funnels.
  • Stripe integration for credit and debit card acceptance.
  • Make unlimited products and checkout forms.
  • Poor non-responsive customer support.
  • Only works on WordPress sites.

Optimize Press vs. ClickFunnels 

Optimize Press is more budget-friendly than ClickFunnels. For only $199 a year you get their best plan that offers 250+ premium templates, split testing, and more. ClickFunnels costs $1,164 annually for the basic plan!

Ideal For

Bloggers and freelance content creators will find great value in Optimize Press because it’s better SEO-optimized than ClickFunnels.

Launched in 2020 by Mike Filsaime, Groove Funnels is the new kid on the block in the marketing SaaS platforms space.

They offer a unified suite of 20 e-commerce apps to help marketers sell their products and services online.

This ClickFunnels substitute funnel builder has made an enormous splash on the market. They will reach 1 million users by January 2021.

  • Free loaded lifetime account with unlimited products, 1-click upsells, order bumps, and more.
  • Ready-made content blocks that let you create pages in minutes.
  • Smart behavioral-based email marketing
  • Dedicated support app (Groove Desk)
  • Some hyped up functions haven’t been released yet.
  • A high learning curve for some tools.

Groove Funnels vs. ClickFunnels 

Groove Funnels has more extensive features than ClickFunnels. You can run your entire business on the platform. Plus, their packed free access for life plan is attractive.

Ideal For

Are you using an assortment of duct-taped marketing and sales systems? Then you’ll love Groove because it’s a streamlined software that gives you everything you need to sell products or services online.


That’s it. 

The long list of ClickFunnels competitors is complete. I hope you’ve narrowed down your choices. You now have a good idea which software to pick.One more thing before we wrap up.

Shoestring Budget? 2 Best Free ClickFunnels Alternatives

Maybe after going through this long list you are still stuck. 


Simply because you can't afford all the ClickFunnels competitors, even the low-priced offerings. 

Don't worry, I've got you covered. Consider these free Clickbank options.

-2 landing pages templates

-3 checkout templates

-3 thank you templates and one custom

-Facebook pixel integration

-CRM software

-landing pages

-email marketing


-ad management

Pick Your ClickFunnels Alternative With Care

In summary, your choice of a ClickFunnels alternative hinges on your business's: 

  • Needs
  • Budget
  • Goals
  • Growth stage

Weigh your options carefully and pick a tool that'll grow your business. 

Ultimately, you must build a high-converting money-making funnel with or without ClickFunnels.

Last Updated on June 12, 2023 by Hanson Cheng

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About the author

Hanson Cheng

Living in Portugal with my wife and puppies.
Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

Always happy to hear from you, so find me on Instagram if you want to say hi!

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