August 14


How to Get Into Digital Marketing

By Hanson Cheng

August 14, 2023

  • minute read
  • Last Updated on August 14, 2023 by Hanson Cheng

    Digital marketing is a vast and ever-growing field that has become an integral part of the business world in recent years. In simple terms, it refers to the promotion of products or services through various digital channels such as search engines, social media, email, and mobile apps, among others. With the increasing importance of digital technology, the demand for professionals who specialize in this area is soaring. Suppose you’re looking to break into the rapidly expanding field of digital marketing. In that case, this article will give you some valuable insights on how to get started and be successful in this industry.

    What is Digital Marketing?

    Digital marketing strategies can take many forms, each with its unique benefits and limitations. For example, search engine optimization (SEO) involves optimizing websites to rank high in search engine results pages. At the same time, pay-per-click (PPC) advertising requires marketers to pay for each click on their ads. Social media marketing enables brands to engage with followers on platforms such as Facebook, Twitter, and Instagram, while email marketing involves sending promotional messages directly to consumers’ inboxes.

    Despite their differences, all digital marketing strategies have one thing in common: a focus on delivering value to the consumer. By creating high-quality content and tailoring it to the needs and preferences of their target audience, businesses can build lasting relationships with customers and differentiate themselves from their competitors. In today’s digital age, it is essential for businesses to have a strong online presence and make use of the latest digital marketing techniques to stay relevant and competitive.

    Why is Digital Marketing Important?

    Digital marketing is essential to modern-day business, allowing companies to reach a wider audience and increase their brand awareness. With the rise of social media and online shopping, traditional marketing methods such as print adverts and flyers have become less effective and are being replaced by digital marketing strategies. Digital marketing allows companies to target specific demographics and measure the success of their campaigns, providing valuable insights that can be used to refine and improve future campaigns.

    Digital marketing also allows businesses to stay ahead of the competition by adapting to market changes and responding to their customers’ needs. In summary, digital marketing is essential as it provides businesses with a cost-effective way to reach a wider audience, engage with customers, and stay ahead of the competition.

    Different Types of Digital Marketing

    Understanding the different types of digital marketing is crucial in grasping how to get into this field. Digital marketing is a broad term for the use of digital channels to promote and sell products and services. One type of digital marketing is email marketing, which involves sending promotional messages to a group of people via email. Another is social media marketing, which involves using social media platforms such as Facebook and Instagram to reach a target audience. Search engine optimization (SEO) is yet another type of digital marketing, which involves optimizing a website for search engines to increase traffic and improve search engine rankings.

    Finally, influencer marketing is a type of digital marketing that involves partnering with individuals with a large social media following to promote a product or service. Understanding these types of digital marketing will give you a solid foundation on which to build your digital marketing career.

    Skills Required for Digital Marketing

    Analytical Skills

    One of the critical skills necessary for a successful career in digital marketing is analytical skills. Analyzing data and drawing insights is essential to making informed decisions in this field. There are different types of data that digital marketers need to analyze, including user metrics, website analytics, and social media analytics. Understanding key performance indicators (KPIs) for each type of data is critical to making informed decisions about digital marketing campaigns.

    One area where analytical skills come into play is measuring the effectiveness of digital marketing strategies. To do this, digital marketers use data analysis tools, such as Google Analytics, to measure website traffic, track user behavior, and identify areas for improvement. The data collected can be used to optimize digital marketing campaigns, improve user experience, and increase conversions.

    Finally, analytical skills are crucial when it comes to understanding the target audience. Digital marketers need to analyze consumer behavior, understand their motivations, and determine their wants and needs. This information is then used to create targeted content that speaks to the audience and encourages them to engage with the brand.


    Creativity is a critical skill needed to succeed in digital marketing. The ability to create unique ideas that capture attention and engage an audience is essential for producing effective campaigns. Creativity in digital marketing requires recognizing the audience’s needs, understanding the brand’s messaging, and developing fresh ideas that can stand out in the crowded digital space. A creative marketer should deeply understand the brand’s voice, visual language, and overall values to develop ideas that align with the brand’s goals.

    Additionally, creative marketer leverages technological tools to enhance their ideas and engage their audience, such as using interactive content, augmented reality, or social media influencers. Creativity shouldn’t be limited to the content marketing realm but should be applied to other aspects that can impact the customer journey, such as website design, UI/UX, and product development. A successfully creative digital marketer should be open to learning and experimenting with new techniques and should always be looking for ways to improve and innovate.

    Communication Skills

    Effective communication skills are essential for success in the field of digital marketing. Clear, concise, and impactful communication allows marketers to convey their ideas and strategies to various stakeholders easily. Good communication skills also help in building and maintaining healthy relationships with clients, vendors, and colleagues. In digital marketing, effective communication is not limited to just verbal or written communication. Non-verbal communication, such as body language, tone of voice, and facial expressions, are equally important.

    Another essential aspect of communication skills in digital marketing is the ability to listen actively. Listening to clients, stakeholders, and colleagues can provide marketers with valuable information that can shape their strategies. Effective listening also enables marketers to understand their audience’s pain points and provide solutions tailored to their needs.

    Finally, good communication skills help create a persuasive and compelling narrative that captures the audience’s attention. Whether it is developing a marketing campaign or creating content for a website, being able to craft a compelling story is critical for success in digital marketing. A compelling narrative can pique the interest of the audience and motivate them to take action.

    Technical Skills

    As digital marketing is a highly technical field, considerable technical skills are necessary to get into it. Technical skills in digital marketing cover a wide range of abilities, including proficiency in search engine optimization, Google Analytics, HTML coding, CSS, WordPress, Adobe Creative Suite, and social media platforms such as Twitter, Instagram, and Facebook.

    Search engine optimization (SEO) is one of the most critical technical skills needed in digital marketing. It involves understanding how search engines work, optimizing content with relevant keywords, and creating search-engine-friendly websites or blogs that rank high on search engine results pages. In addition, having knowledge of Google Analytics is essential for evaluating the effectiveness of marketing campaigns by analyzing website traffic, conversion rates, and user behavior.

    Knowledge in WordPress is another crucial area of technical skill in digital marketing. WordPress is a popular content management system that simplifies website design, development, and maintenance, and as such, having a solid understanding of WordPress is essential for anyone who wants to work in digital marketing.

    Another critical technical skill for digital marketers is Adobe Creative Suite. This software suite contains essential tools like Photoshop, Illustrator, and InDesign, which are used to design graphics, create stunning visuals, and produce multimedia content.

    Lastly, proficiency in various social media platforms such as Twitter, Instagram, and Facebook is essential. Social media platforms have become vital channels for marketing campaigns. As such, marketers need to understand the target demographic, create engaging content, and analyze metrics to launch effective social media campaigns.

    Marketing Skills

    Having a good set of marketing skills is essential for any individual looking to succeed in the field of digital marketing. There are several crucial abilities that marketers need to possess, including the ability to create effective marketing campaigns, communicate persuasively, analyze data, and stay up-to-date with the latest technological tools. The first step to building a successful marketing campaign is to identify your target audience and tailor your approach to their specific needs and preferences.

    Effective communication is also a must-have skill in digital marketing, as it involves convincing potential customers to engage with your brand and ultimately make a purchase. This requires a solid understanding of effective storytelling, persuasive writing, and public speaking principles.

    Another essential skill for digital marketers is data analysis. Data is at the core of any marketing campaign, and understanding how to analyze and interpret it is crucial for making informed business decisions. Marketers need to be able to gather data on consumer behavior, examine market trends, and analyze the efficacy of marketing strategies. Staying up-to-date with the latest technological tools and trends is also vital in today’s fast-paced digital landscape. As digital marketing tools continue to evolve, marketers need to be familiar with the latest software, social media platforms, and website optimization techniques to stay competitive.

    Education and Training

    Digital Marketing Courses

    Learning digital marketing requires a strong foundation in both theory and practical skills. There are numerous courses available to gain expertise in digital marketing. Courses range from basic to advanced, and they cover various topics in digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. When selecting a digital marketing course, it is essential to consider the course duration, teaching methodology, course structure, and the certification it provides.

    The course’s teaching methodology and structure should also be considered. Some courses are delivered online, while others are conducted face-to-face. Online courses are more flexible and can be accessed from anywhere in the world. Conversely, face-to-face courses offer a more comprehensive learning experience with tutors and peers. Additionally, online certificates are becoming increasingly valuable and recognized worldwide.

    The particular areas of digital marketing covered by the course are essential in selecting the right course. In the world of digital marketing, different areas overlap, and professionals must have knowledge of several approaches. A comprehensive course should cover all the fundamental areas of digital marketing, such as SEO, social media, and email marketing. Additionally, the course should have practical assignments, case studies, and live projects that provide hands-on experience.


    Acquiring digital marketing certifications is a great way to demonstrate one’s proficiency in the field and enhance knowledge and skillsets. Certifications can be obtained through various accredited organizations and institutions, including Google, HubSpot, and the Digital Marketing Institute. These certifications are designed to equip professionals with a range of digital marketing tools, techniques, and strategies, including SEO, social media marketing, email marketing, PPC advertising, and content marketing.

    The benefits of obtaining a digital marketing certification go beyond simply adding credentials to a resume; they demonstrate dedication to professionalism and an ongoing commitment to learning and staying up-to-date with emerging trends and changes in the industry. Additionally, they increase one’s credibility among peers, clients, and potential employers. Ultimately, investing in digital marketing certifications can lead to expanded career opportunities, increased earning potential, and growth in one’s personal and professional development.


    One crucial aspect of pursuing a digital marketing career is gaining practical knowledge and skills through internships. An internship is a fantastic opportunity to gain real-world experience in a digital marketing role while still in school or as a recent graduate. You can learn the ropes of the industry, work with experienced marketers, and gain hands-on experience in various areas of digital marketing, such as content creation, social media marketing, SEO, PPC, and email marketing. You can also learn how to use essential digital marketing tools and get familiar with the latest industry trends.

    Internships are also an excellent way to build your professional network and make valuable connections in the industry. You can network with your colleagues, supervisors, and mentors, who might be able to provide you with job leads and references in the future. Additionally, you can attend industry events and conferences with your company and meet potential employers. Having a strong professional network is critical to succeeding in digital marketing, as it allows you to stay updated on the latest industry trends, collaborate with other professionals, and continuously learn from others.

    When seeking internships, it is essential to research the different opportunities available and choose the ones that align with your career goals and interests. You can start by searching online job boards, social media platforms, and company websites for available internships. Preparing a professional resume, cover letter, and portfolio to showcase your skills and experience to potential employers is also essential. During the internship, you should be proactive, take initiative, and ask questions to gain as much knowledge and experience as possible.

    Online Resources

    Online resources have made it easier than ever to gain the skills and knowledge necessary to succeed in digital marketing. From free courses to paid subscriptions, a wealth of information is available at your fingertips. Some popular resources include Google’s Academy for Ads, which offers free courses and certifications in areas such as AdWords and Analytics; HubSpot Academy, which provides free certifications in areas such as inbound marketing and email marketing; and Udemy, which features paid courses on a variety of digital marketing topics.

    Getting Started in Digital Marketing

    Building a Personal Brand

    Establishing a strong online personal brand is essential to thriving in digital marketing. Your online brand is your calling card and the first impression potential employers, clients, or partners will have of you. To build a personal brand, first, identify your niche and what sets you apart from others in the field. Determine your skills and expertise that will be valuable to potential clients or employers. Next, create a professional website or blog that showcases your work and expertise.

    Use social media platforms like LinkedIn, Twitter, and Facebook to network with other professionals in the industry and share your work. Consistently post high-quality content that demonstrates your knowledge and expertise in the field. This will establish you as a thought leader in the industry and help you gain recognition from potential clients and collaborators. Be authentic and transparent in your online interactions, and use your personal brand as a platform to showcase your unique voice and personality.

    Keep your digital presence up-to-date by continually honing your skills, staying informed of industry trends, and attending conferences or webinars. Developing a strong personal brand will create a powerful foundation for your digital marketing journey and open up many opportunities to take your career to new heights.


    Networking is an essential aspect of success in the digital marketing industry. It involves building relationships with other professionals and business owners to leverage resources, share ideas, and create opportunities for growth. One of the ways to network in the digital marketing industry is to attend events and conferences relevant to your field of interest. These events provide a great opportunity to meet and interact with other professionals, learn about new trends and technologies, as well as market your skills and services to potential clients.

    Another way is to create and participate in online communities and discussion forums relevant to your field. Building relationships and networking with other professionals in the digital marketing industry will not only grow your business but will also provide you with valuable connections and insights that can help you stay current and ahead of the competition in the industry.

    Creating a Portfolio

    Creating a portfolio is a crucial step in preparing for a career in digital marketing. Your portfolio will allow you to showcase your unique skills and talents to potential employers and will serve as evidence of your experience and expertise. To start creating your portfolio, begin by identifying your strengths and interests. Then, focus on creating content that aligns with those strengths and interests. This may include blog posts, social media campaigns, website designs, or email marketing campaigns.

    Applying for Jobs

    One of the critical steps in embarking on a career in digital marketing is applying for jobs. With the rising demand for digital marketing skills across industries, more and more companies are seeking professionals who can help them expand their online presence. The job search process in digital marketing requires a strategic approach tailored to your unique skills, experience, and career goals. Here are some tips to help you navigate the job search process in digital marketing successfully.

    First, carefully review the job description and research the company to understand its strategic direction. Tailoring your application to fit the specific job requirements and align with the company’s goals is crucial. Additionally, you can create a portfolio showcasing your achievements to demonstrate your expertise and experience.

    Second, networking plays a vital role in the digital marketing industry. Reach out to industry professionals in your network and attend networking events to establish connections and learn about job openings. Building relationships with individuals in the industry can help you stay abreast of trends, receive job recommendations, and unlock potential opportunities.

    Fourth, consider acquiring relevant certifications demonstrating your digital marketing competence and knowledge. Certifications such as Google AdWords, Hootsuite Social Media Marketing, and HubSpot Email Marketing can provide a competitive advantage in the job market.

    Fifth, prepare for interviews by researching the company’s culture, values, and mission. Also, familiarize yourself with common digital marketing analytics tools, methodologies, and metrics. This preparation will help you communicate your value to prospective employers effectively.

    Finally, be patient and persistent in your job search efforts. Many prospective digital marketers face challenges in finding their first job in the industry. Consider taking on freelance projects to gain experience and develop your skillset while you continue your job search.

    Digital Marketing – FAQs

    1. What are the essential skills needed to get into digital marketing?

    To get started in digital marketing, you need to have some fundamental skills like analytical thinking, creativity, strategic thinking, and communication abilities. Also, you should have knowledge of various digital marketing channels and tools used in digital marketing campaigns.

    2. What are the best ways to gain experience in digital marketing?

    You can gain experience in digital marketing by doing internships, taking online courses and certifications, volunteering, and building personal projects. Additionally, you can create a blog, social media accounts, and email marketing campaigns to propel your digital marketing skills.

    3. How vital is it to possess a bachelor’s or master’s degree in digital marketing?

    A degree in digital marketing is not entirely necessary, but having one can be helpful in your job search. Several digital marketing jobs require a bachelor’s or master’s degree, but most employers typically look for a portfolio showcasing practical digital marketing experience.

    4. What role do social media skills play in digital marketing?

    Social Media is an integral part of digital marketing as it is one of the most popular and powerful ways to engage with the audience. You need to understand leading social media platforms’ effectiveness, strategic planning, and creating eye-catching content to take advantage of social media opportunities.

    5. How can I get my foot in the door of the digital marketing industry?

    Getting your foot in the door of the digital marketing industry can be achieved by creating your online presence, applying for internships and entry-level positions, networking, and building a solid portfolio. Additionally, it’s essential to keep learning and staying up-to-date with the latest digital marketing trends.

    6. What are the career prospects in digital marketing?

    Digital marketing has a promising future with exceptional career prospects. Jobs in digital marketing like SEO Specialist, PPC Specialist, Social Media Manager, Email Marketer, Content Marketer, and Affiliate Marketer have a higher demand, and the pay scale is also very lucrative.

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

    Always happy to hear from you, so find me on Instagram if you want to say hi!

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