June 20


What are the Best Email Marketing Platforms?

By Hanson Cheng

June 20, 2023

  • minute read
  • Last Updated on June 20, 2023 by Hanson Cheng

    If you are a marketer or business owner, you know the importance of email marketing. Email marketing is a powerful tool that can help you reach your audience, generate leads, and increase sales. However, with so many email marketing platforms available in the market, choosing the right one for your business can be overwhelming. In this article, we will review some of the best email marketing platforms to help you achieve your marketing goals. Read on to learn more about the top email marketing platforms and their features.

    What are Email Marketing Platforms?

    Before diving into the world of email marketing platforms, it’s essential to first define what email marketing is. Simply put, email marketing refers to the practice of using email to promote products or services to an audience. It involves sending promotional messages, advertisements, or other types of content to a specific mailing list with the intention of driving engagement and sales. Email marketing remains one of the most effective digital marketing strategies available, with businesses of all sizes utilizing it to reach and expand their customer base.

    The process of email marketing involves selecting a relevant email marketing platform, crafting compelling content, building a targeted mailing list, and analyzing email performance metrics to optimize results. Successful email marketing campaigns require a deep understanding of your target audience, the ability to create visually-appealing content, and the capacity to measure and analyze the impact of your campaigns effectively.

    The Importance of Email Marketing Platforms

    Understanding the importance of email marketing platforms for any business is crucial in today’s digital world. Emails offer businesses a way to connect with their customers and prospects in a more targeted and personalized manner. With the rise of social media and other digital marketing channels, email marketing remains an effective way to reach out to and engage with consumers. It drives sales, fosters brand loyalty, and provides valuable insights into customer behavior.

    In fact, according to a study by the Direct Marketing Association, email marketing has an average ROI of 3800% – meaning that for every $1 spent, businesses can expect an average return of $38. With this in mind, it is important for businesses to not only have a strong email marketing strategy but also choose the best email marketing platform to ensure successful execution.

    Factors to Consider

    Choosing the right email marketing platform can make a significant impact on a business’s success. There are several factors to consider when picking a platform. One of the essential factors is the feature set offered by the platform. The feature set varies between different platforms, and it is crucial to identify the exact features that your business needs. Another critical factor is the platform’s pricing model. Some platforms charge a flat rate, while others charge based on the number of subscribers.

    Determining which pricing model aligns with your business’s budget and goals is essential. The platform’s ease of use is another consideration. If the platform is challenging to use, it can lead to delays and ineffective campaigns. The platform’s user interface, customization options, and automation capabilities are all critical features in terms of ease of use. The platform’s integrations should also be considered, as it plays a crucial role in streamlining workflows and enhancing productivity.

    Finally, the level of customer support provided by the platform should be evaluated. If any issues arise, timely and effective support can make all the difference in resolving them quickly and efficiently.

    Email Marketing Platform Features

    Email Templates

    Email templates are a crucial feature of any email marketing platform. Various templates are provided by email marketing platforms to give marketers a starting point to create visually appealing emails that will resonate with their target audience. Templates can be used to promote new products, offer exclusive deals, or nurture leads. Some email marketing platforms offer an extensive collection of templates to choose from, while others provide the flexibility to create custom templates.

    When considering email templates, it is important to ensure that they are mobile-responsive. With the majority of emails being opened on mobile devices, marketers must ensure that their emails are optimized for mobile devices, ensuring that they can be read and engaged with on any device. Additionally, let’s not forget the importance of a clear call-to-action (CTA). A well-designed template that includes a clear CTA can significantly increase the chances of email recipients taking the desired action. To further enhance engagement, some email marketing platforms provide the option to personalize emails with recipients’ names or other specific details.

    Overall, email templates streamline the email creation process and enable marketers to create eye-catching emails with ease. However, the availability and quality of email templates vary across email marketing platforms, so be sure to consider this characteristic when choosing the best email marketing platform for your needs. Remember to review the templates available and ensure that they are mobile-responsive, cater to your brand, and have clear and compelling CTAs that align with your marketing objectives.


    One critical aspect of email marketing platforms today is the automation feature. Automation saves time and can dramatically increase the effectiveness of email marketing campaigns by sending the right message to the right audience at the right time. This feature allows marketers to schedule email campaigns in advance, segment their email lists based on subscriber behavior, and trigger automated messages based on specific actions taken by subscribers. For example, an e-commerce store could use automation to send personalized email to customers who have abandoned their shopping cart before checking out.

    Additionally, automation can be used to send welcome emails to new subscribers or follow-up emails to those who have engaged with previous campaigns. This feature also provides valuable insights into subscriber behavior and engagement, allowing marketers to optimize their campaigns for better results. In summary, automation is a powerful tool that can help email marketers save time and increase the effectiveness of their campaigns by sending the right message to the right audience at the right time.


    Dividing your email list based on various attributes like demographics, buying behaviors, and psychographics can make email marketing more targeted and effective. Segmentation is one of the most critical features of an email marketing platform as it allows you to categorize your subscribers into relevant groups, enabling personalized and tailor-made emails. This results in better open rates, click-through rates, and ultimately, increased conversions.Using an intelligent segmentation feature, you’ll be able to obtain actionable insights into your subscribers’ behavior, history, and interests.

    Furthermore, a well-segmented audience may assist you in creating effective messaging, and enhancing your overall communication with customers.Most email marketing platforms offer a variety of segmentation options. Basic segmentation categories, such as geographic location and demographics, are available in nearly all email marketing platforms. However, more advanced segmentation options, such as purchase history, email behavior, and customer interaction data, are only available on more advanced platforms.Moreover, segmentation strategies may also assist in avoiding high unsubscribe rates.

    Targeting each subscriber type with tailored and useful content may engage them to become loyal subscribers and ultimately increase lifetime value. Therefore, it is crucial to choose an email marketing tool that offers robust segmentation capabilities to ensure the success of your email marketing campaign.


    Understanding the efficacy of your email campaigns is essential, and that’s where analytics come into play. A reliable email marketing platform should offer robust analytics tools to help you track your open rates, click-through rates, conversions, and other critical metrics. These tools enable you to measure the performance of your email marketing campaigns to identify what works and what doesn’t, allowing you to refine your strategies accordingly. The data obtained from analytics can also help you segment your target audience so that you can tailor your campaigns to meet their specific needs.

    With the right analytics tools, you can track your subscribers’ behavior and preferences, such as what types of emails they open and what types of content they engage with the most. This knowledge will enable you to send highly targeted campaigns that are more likely to generate leads and increase conversions. A/B testing is also an important aspect of analytics that allows you to test different components of your campaigns, such as subject lines, content, and calls-to-action. This allows you to determine what elements of your campaign work best and optimize your campaigns for maximum effectiveness.

    So when choosing an email marketing platform, it’s crucial to consider the breadth and depth of the analytics features offered to ensure that your campaigns are data-driven, targeted, and optimized for success.


    When choosing an email marketing platform, one important consideration is how well it integrates with other tools you may be using. Integration can save you time and effort by allowing you to streamline your workflow, automate tasks, and keep your data in sync. Look for a platform that integrates with your customer relationship management (CRM) system, social media platforms, and e-commerce tools. This will allow you to segment your audience more effectively, personalize your messaging, and track your results.

    Some email marketing platforms also provide integrations with third-party tools, such as analytics platforms or project management tools. Whether you’re just starting out or you’re a seasoned marketer, integrating your email marketing platform with other tools can help you grow your business and gain a competitive edge.

    Popular Platforms


    Mailchimp is one of the most popular email marketing platforms on the market. With over 14 million users, it’s clear that Mailchimp has proven itself as a reliable and efficient email marketing tool for businesses of all sizes. One of the platform’s biggest strengths is its user-friendly interface, which makes it easy for even the least experienced marketers to create engaging and visually appealing emails. Another significant advantage of Mailchimp is its automation capabilities. The platform offers a wide range of automation options that allow businesses to send targeted messages to their audience at the perfect time, increasing the chances of conversion.

    Moreover, Mailchimp’s extensive range of templates and design tools is another perk that sets it apart from other marketing platforms. With hundreds of customizable templates, businesses can easily design and create emails that align with their brand’s aesthetic. Mailchimp’s analytics tools provide insights into the success of each campaign, allowing marketers to track open rates, clicks, and ROI.

    The platform integrates seamlessly with other software applications, such as Salesforce, WordPress, and Shopify, making it a perfect choice for businesses with existing technological infrastructure. Overall, Mailchimp is an excellent choice for businesses looking to create effective email campaigns without the need for technical expertise.

    Constant Contact

    One of the most popular email marketing platforms is a service provider offering email automation, list segmentation, A/B testing, and more. This platform has been around for over two decades and has a great reputation in the industry as a reliable and user-friendly choice. Its drag-and-drop editor allows easy email creation, and the platform supports desktop and mobile email clients. In addition to its email marketing features, it also offers event management tools, allowing users to create custom invitations for events and track attendance.

    One unique feature of this platform is its social media sharing option, which lets users share their emails on social media networks with just a few clicks. This service provider also offers great customer support, with numerous resources available to help users get started and troubleshoot any issues that may arise. Pricing for this platform varies based on the number of subscribers, with options for businesses of all sizes. Overall, this email marketing platform is a solid choice for those looking for a reliable, user-friendly option with numerous advanced features.

    Campaign Monitor

    Known for its easy-to-use and intuitive interface, Campaign Monitor is a popular email marketing platform among businesses of all sizes. With its drag-and-drop email builder, designing eye-catching emails that reflect your brand has never been easier. The platform offers a range of flexible templates and provides HTML and CSS editing options for more advanced customization.

    Campaign Monitor empowers users to create personalized email campaigns, from targeted segmentation to automated workflows, making it easy for businesses to tailor messages to specific audiences. The platform boasts a range of integrations with popular e-commerce platforms, such as Shopify and Magento, allowing businesses to easily sync their customer data and products, automate abandoned cart emails, and drive sales through targeted product recommendations. Campaign Monitor offers easy-to-read analytics and reports on campaign performance, user engagement, and more, enabling businesses to understand what works and what doesn’t so they can optimize their campaigns for success.

    One of the standout features of Campaign Monitor is its robust automation capabilities. With the platform’s automation builder, users can create targeted workflows that trigger specific actions based on customer behavior, such as abandoned cart reminders, personalized welcome series, and post-purchase follow-ups. This not only saves businesses time but also helps to increase customer engagement and ultimately, drive revenue.

    Campaign Monitor also offers a range of pricing options, from pay-as-you-go to monthly plans with unlimited emails and subscribers, making it accessible to businesses of all sizes and budgets. The platform also offers 24/7 customer support, including live chat, email, and phone support, ensuring that businesses have the help they need when they need it.


    One of the most widely used email marketing platforms is known for its user-friendly interface, advanced automation features, and the ability to integrate with other marketing tools. The platform is highly customizable and scalable, allowing businesses of all sizes to create effective email campaigns. As one of the most comprehensive email marketing solutions in the market, the platform offers features such as autoresponders, landing pages, and A/B testing.

    In addition to its email marketing features, the platform also provides users with access to detailed reports and analytics, allowing marketers to track their campaigns’ effectiveness using real-time data. The platform’s advanced segmentation tools let you target your subscribers with highly personalized content, and the drag-and-drop email designer makes it easy to create professional-looking emails without the need for a graphic designer.

    The platform is also known for its intuitive and easy-to-use interface, making it an excellent option for marketers of all skill levels. The platform’s automation features make it possible to set up complex marketing campaigns that include triggered emails, drip campaigns, and lead nurturing, all with minimal effort. The platform’s integration with third-party apps, including Shopify, PayPal, and Salesforce, makes it easy to incorporate other marketing tools and channels into your email campaigns.

    Overall, with its suite of robust features and user-friendly interface, this platform is an excellent option for businesses looking to enhance and streamline their email marketing efforts. The platform’s advanced automation features, combined with its reporting and analytics capabilities, make it possible to create targeted, data-driven campaigns that deliver results.


    One of the standout email marketing platforms available today is known for its user-friendly interface and powerful automation capabilities. This platform offers a range of templates to choose from, allowing users to create customized and visually appealing emails that grab the attention of their target audience. Additionally, this platform offers features such as autoresponder campaigns, which can be set up to send targeted messages to subscribers at specific intervals.

    The platform also provides robust analytics and reporting tools, allowing business owners to track success and optimize their email marketing strategy accordingly. For those looking to stay on top of their email marketing game, this platform is a must-consider option.



    One of the most crucial factors to consider when choosing an email marketing platform is pricing. Fortunately, there are several options available to fit different budgets and business needs. Some platforms offer free plans with limited features, making them suitable for small businesses or those with a limited marketing budget. Other platforms offer tiered pricing plans that scale with the size of the business and offer more advanced features. It is important to research and compare the pricing plans of different email marketing platforms to find one that fits within your budget and provides the features necessary to meet your marketing goals.

    Ease of Use

    One of the critical factors to consider when selecting an email marketing platform is how user-friendly it is. The ease of use of an email marketing platform is determined by the platform’s interface, features, and the navigation. The platform should have an intuitive design that enables the user to quickly navigate through the various features. Some of the key features to consider when evaluating the ease of use of a platform include the drag-and-drop email editor, the ease of list segmentation, and email automation.

    A user-friendly platform should offer an easy-to-use editor that enables the creation of professional-looking emails without prior coding knowledge. List segmentation involues effortless creation of segments to send specific emails to specific people. Lastly, email automation refers to automating email campaigns. The platform should provide an easy-to-use automation workflow that would help users save time and effort by automating repetitive tasks.


    Email marketing platforms offer a wide range of features that businesses can use to improve their email marketing efforts. One of the most critical features is the ability to create visually appealing emails. This feature enables businesses to design emails that capture their brand’s essence and convey their message to their subscribers. Another essential feature is segmentation, which allows businesses to tailor their messages according to their recipients’ interests, demographics, and behavior. This feature ensures that email marketing campaigns are more targeted, relevant, and effective.

    Additionally, email automation is a crucial feature that saves businesses time and effort while enabling them to send personalized messages to their subscribers based on triggers such as clicks, opens, and purchases. A/B testing is another important feature of email marketing platforms that allow businesses to test different email elements such as subject lines, content, images, and CTAs to determine which ones perform best. Finally, email marketing platforms offer analytics and reporting features that provide businesses with valuable insights into their email campaigns’ performance. These features enable businesses to track key metrics such as open rates, click-through rates, and conversion rates and identify areas that need improvement.

    In this subsection, we will discuss the essential features that email marketing platforms offer to help businesses compare different providers and choose the best one that suits their needs. Email marketing platforms have various features that differentiate them from one another. Thus, comparing these features can aid businesses in making informed decisions that align with their business goals.


    As email marketing is a crucial aspect of a company’s marketing strategy, choosing the right email marketing platform can make a significant impact on the success of email campaigns. In this article, we have discussed several best email marketing platforms available in the industry today. We discovered that HubSpot, Mailchimp, and Constant Contact are the top three email marketing platforms that offer various features like customizable email templates, responsive designs, automation, integrations, and reporting analytics to create a successful email campaign strategy.

    However, each platform has its unique features and pricing plans. To determine the best fit for a business, it is essential to assess their goals and needs and analyze how each platform aligns with them. In addition, we have briefly discussed several other email marketing platforms like ActiveCampaign, ConvertKit, and AWeber. Each platform has its benefits and limitations, and businesses can explore these platforms to find the best email marketing solution that suits their specific needs.

    Choosing the best email marketing platform depends on several factors, including budget, business size, email list size, goals, customer targeting, and customization requirements. The right email marketing platform can help businesses to create and execute successful email campaigns that can drive conversions, increase sales, and improve brand reputation.


    After carefully analyzing the best email marketing platforms, we highly recommend using Mailchimp as the top option. With Mailchimp, users can create personalized email campaigns that appeal to their target audience with ease. Its user-friendly interface makes it simple to customize emails and create engaging content that will ultimately drive sales and build brand loyalty. Mailchimp also offers a robust analytics tool that provides insight into your campaigns’ performance, including open rates, click-through rates, and conversion rates.

    Another great option is Constant Contact, which is known for its exceptional customer support and extensive library of templates. It offers a variety of customization options, including social media integration and event marketing capabilities. With Constant Contact, users can easily monitor their campaigns and track performance metrics to adjust their strategies accordingly. Additionally, there are several add-ons available to enhance the platform’s functionality.

    GetResponse is another popular email marketing platform that offers user-friendly templates and automation features. With its autoresponder functionality, users can send automated emails triggered by user behavior, ensuring that the right message reaches the right audience at the right time. GetResponse also offers advanced landing pages and webinars, making it a fantastic option for businesses looking to expand their online presence.

    Although many email marketing platforms are available, selecting one that aligns with your business objectives and budget is essential. By considering your marketing needs, the features available, and pricing, you can select the best platform for your business and achieve success. Regardless of which option you choose, remember to continually monitor your campaigns’ performance and adjust your strategies accordingly, ensuring your business remains competitive and profitable in today’s digital landscape.

    Email Marketing Platforms – FAQs

    What are the benefits of using the best email marketing platforms?

    Email marketing is an incredibly powerful tool for promoting your business – here are some benefits of using the best email marketing platforms: increased traffic to your website, lead generation, higher conversion rates, and stronger customer relationships.

    What features should I look for when selecting the best email marketing platform?

    When selecting the best email marketing platform, you should consider factors such as ease of use, email design capabilities, automation options, subscriber management tools, and delivery rates.

    Which are the best email marketing platforms for beginners?

    One of the best email marketing platforms for beginners is Mailchimp, offering an intuitive drag-and-drop interface and a free plan with basic features. Other options include ConvertKit, Constant Contact, and AWeber.

    Which are the best email marketing platforms for eCommerce businesses?

    For eCommerce businesses, some of the best email marketing platforms include Klaviyo, Omnisend, and Drip, as they offer features such as abandoned cart recovery, targeted product recommendations and automated product review requests.

    What are the pricing structures of the best email marketing platforms?

    The pricing structures of the best email marketing platforms vary, ranging from free plans to paid plans based on the number of subscribers or the number of emails sent. Some platforms also offer custom pricing based on specific needs.

    What are some examples of companies that have successfully used the best email marketing platforms?

    Many successful companies, including Airbnb, Etsy, and Dollar Shave Club, have used email marketing platforms to grow their businesses. These companies have utilized email marketing to engage with their subscribers, promote their products/services, and drive sales.

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

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