June 26


Creating Proposals That Speak To Your Clients Needs

By Hanson Cheng

June 26, 2023

  • minute read
  • Last Updated on June 26, 2023 by Hanson Cheng

    Creating proposals is an essential process for businesses and individuals to persuade potential clients or investors to approve their ideas or projects. A proposal is a document that outlines the details of a particular concept, including budget, timeline, and expectations for the completion of the project.

    Whether it is a business proposal, grant proposal, or research proposal, having the ability to create a clear and concise proposal is critical for presenting your ideas effectively. In this article, we will explore the essential steps for creating successful proposals and provide tips for ensuring your proposals are outstanding.



    The purpose of a proposal is to persuade someone to take an action or make a decision. It is a formal document that outlines a problem or needs, addresses the audience’s concerns, and presents a solution or recommendation. Proposals are used in various contexts, from business to academia, and can range from simple to complex depending on the situation. The main goal of a proposal is to convince the audience that the proposed solution is feasible, effective, and beneficial.

    A well-written proposal should also address any potential drawbacks or limitations, provide evidence or data to support the proposal, and establish the credibility of the author or organization. Therefore, the Purpose section of a proposal should clearly state what the proposal is trying to achieve and why, as well as provide a brief overview of the proposed solution. It is essential to keep in mind the target audience when writing a proposal to ensure that the language used is appropriate and persuasive.

    The audience’s needs, interests, and concerns should be addressed, and the proposal should be tailored to their specific requirements. Effective proposals are well-structured, clearly written, and provide evidence to support the proposal’s claims. In summary, the Purpose section of a proposal is a vital element that should clearly communicate the proposal’s main objective and how it will benefit the intended audience.


    When creating a proposal, one of the critical factors to consider is the audience. Your proposal’s audience will determine the tone, language, and approach you use to present your proposal. It’s essential to know who your audience is, their level of understanding, and their potential objections to your proposal. Understanding your audience allows you to tailor your proposal to their needs and create a compelling argument that resonates with them.

    For example, if your proposal is aimed at a group of executives, you may want to use a more formal and precise tone to convey your message. You may need to provide extensive data and use industry-specific language to appeal to their expertise. On the other hand, if your proposal is targeted at a more general audience, a more conversational tone and an emphasis on the benefits of your proposal may be more effective.

    It’s also essential to consider the audience’s perspective and priorities. What are their potential objections to your proposal? What benefits will they gain from accepting your proposal? You need to address their concerns and offer persuasive arguments that demonstrate the feasibility and value of your idea. By considering your audience, you can craft a proposal that speaks to their needs and desires, making it more likely to be accepted. Ultimately, knowing your audience is a critical element of creating a successful proposal that achieves your desired outcome.


    When creating a proposal, it’s essential to establish a clear scope to ensure that the proposal is focused and meets the needs of the intended audience. The scope of a proposal sets the boundaries for what the proposal covers, and what it does not. This section is crucial for identifying the specifics of the work and the intended deliverables. The scope can vary from project to project, but typically, it outlines the goals, objectives, and limitations of the proposal.

    From here, the proposal author can create detailed plans for the project, determine the resources required, and articulate the budget for the endeavor. The scope of a proposal should be explicit and precise, ensuring that readers can quickly grasp the objectives of the project. It’s important to consider any constraints, such as time or budget, during the development of a proposal. The scope must be realistic, attainable, and feasible within the constraints of the project.

    The proposal must also consider any changes or unknowns that may affect the scope, such as changes to markets or the industry. Overall, the scope of a proposal is one of the most important sections, as it sets the stage for the rest of the document and ensures that the proposal stays on target and aligned with the objectives of the intended audience.

    Understanding the Problem


    Before diving into the details of creating proposals, it is important to establish some background information. Proposals are an essential component of business and academia, used to communicate ideas, solutions, and requests for funding. They can take on many forms, from project proposals to business plans, but they all share a common goal: to persuade the audience to take action.

    Typically, a proposal includes a summary of the proposed idea or solution, a description of the problem the proposal aims to solve, the approach or methodology to be used, a timeline or project plan, an explanation of the resources needed, the anticipated results, and a budget or cost breakdown. All of these components must be clearly and concisely stated, with enough detail to convince the audience that the proposal is viable and valuable.

    Creating a successful proposal requires careful planning, research, and attention to detail. The proposal must be tailored to the specific audience, addressing their needs and interests. It should also be well-organized, easy to understand, and visually appealing. The language used should be professional and persuasive, avoiding overly technical jargon or ambiguous terms.

    Most importantly, the proposal should offer a clear and compelling value proposition. This means clearly articulating the benefits of the proposed idea or solution, and demonstrating how it will improve the current situation or fill an existing gap. The audience needs to be convinced that the proposal is worth investing in, both in terms of time and money.

    In summary, creating a successful proposal requires careful planning, attention to detail, and a persuasive value proposition. It is an essential skill for anyone looking to make an impact in business or academia.

    Problem Statement

    The Problem Statement subsection is an essential aspect of any proposal as it outlines the issue or opportunity that the proposal seeks to address. A problem statement provides a clear and concise description of the problem at hand, emphasizing its significance and impact on the target audience.

    It acts as a starting point for the proposal, conveying the need for a solution and outlining the key questions that the proposal aims to answer. By developing a strong problem statement, the proposal author can demonstrate their understanding of the issue, build credibility with the audience, and establish a clear basis for evaluating the proposed solution.

    To create an effective problem statement, it is crucial to consider several factors. First, it is necessary to identify the problem or opportunity that the proposal aims to address. This should be described in clear and concise language, using relevant data or research to support the description. Second, the problem statement should highlight the significance of the issue, demonstrating why it is important and relevant to the target audience.

    This may involve describing the impact of the problem on specific stakeholders or communities, or articulating the broader implications of the issue for society as a whole. Third, the problem statement should raise key questions or issues that the proposal aims to address. This might involve identifying gaps in existing knowledge or solutions, or highlighting areas where further research or innovation is needed.

    Overall, a well-crafted problem statement is critical to the success of a proposal. It provides the foundation for the proposal, establishing the need for a solution and outlining the key questions that the proposal aims to answer. By developing a compelling problem statement, the proposal author can engage their audience, build credibility, and set the stage for the rest of the proposal.


    The objectives subsection of a proposal is essential in outlining the aims of the proposed project. This is where the proposal writer must identify the target outcomes and the means of achieving them. A clear definition of the objectives enables the reader to understand the intent of the project and the expected results. The objectives should be specific, measurable, achievable, realistic, and timed (SMART). In order to develop SMART goals, the proposal writer must consider the needs, expectations, and constraints of the stakeholders.

    During the proposal development stage, the writer should review the objectives periodically to ensure alignment with the overall project vision, mission, and goals. Keep in mind that the objectives should be outcome-oriented and not activity-based. A proposal that has well-defined objectives is more likely to be approved by the stakeholders. The objectives should be presented in clear language and supported by relevant data and evidence. The objectives of the proposal should be linked to the project’s funding requirements and the budgetary constraints.

    It is important to ensure that the proposal’s objectives are realistic and achievable. Unrealistic objectives may lead to a failed project, loss of funding, and potentially negative consequences to the project team and stakeholders. The proposal writer should highlight the benefits of achieving the objectives for the stakeholders, such as increased productivity, efficiency, quality, and customer satisfaction. Finally, it is essential to communicate the objectives in a clear, concise, and engaging manner that resonates with the reader.


    The constraints section of the proposal outlines any limitations that may affect the proposed solution. It is an essential part of the proposal as it shows the client that you have taken into account any potential roadblocks that could arise during the project’s execution. One significant constraint that could affect the proposal is the budget.

    The client may have a limited budget, and it is up to the proposal’s writer to ensure that the proposed solution is well within the client’s financial constraints. Another constraint that could affect the proposal is time. The client may have a strict deadline that needs to be met, and the proposal should take this into account to ensure that the solution is feasible within the given timeframe. Other constraints that should be considered may include the availability of resources or a lack of technological infrastructure necessary for the solution’s implementation.

    Additionally, regulatory requirements such as licensing or certifications may also impact the proposed solution. Overall, the constraints section should identify any potential roadblocks and how they can be addressed to ensure the project’s successful execution.


    Assumptions are a crucial aspect of creating proposals because they define the underlying beliefs and expectations that propel the project forward. However, because assumptions are based on incomplete or uncertain information, they can also introduce risks and uncertainties into the proposal. Therefore, it is essential to identify, validate, and document these assumptions early in the process to mitigate risks and ensure the proposal’s success.

    There are several types of assumptions, including technical, project management, market, and financial assumptions, each of which requires a different level of scrutiny and validation. Technical assumptions relate to the feasibility and functionality of the proposed solution and should be supported by empirical evidence or expert opinion. Project management assumptions relate to the timeline, budget, and scope of the project and should be based on realistic expectations of the team’s capacity and resources.

    Market assumptions relate to the target audience, competition, and demand for the proposed solution and should be based on market research and analysis. Financial assumptions relate to the cost and revenue projections of the proposal and should be based on a sound understanding of the market and the financial models that underpin the proposal.


    Identifying and addressing potential risks is crucial in creating effective proposals. It is important to understand both internal and external risks that could potentially impact the success of a proposal. Internal risks involve factors such as team dynamics, resources, and timelines. These risks are typically within the control of the proposal team and can be addressed through effective communication, resource allocation, and contingency planning.

    External risks, on the other hand, are factors that are outside of the control of the proposal team, such as market conditions, regulatory requirements, and economic factors. These risks can be more challenging to address as they require a deeper understanding of the broader environment in which the proposal is being developed.

    One common internal risk is the ability of the proposal team to work together effectively. If team members do not communicate clearly or have conflicting priorities, it can lead to delays, errors, and a lack of cohesion in the final proposal. Resource constraints can also present a risk, particularly if the proposal team is working with limited staff, funding or time. These constraints can impact the overall quality of the proposal, as well as limit the ability of the proposal team to allocate resources effectively or gather the necessary information to create a compelling proposal.

    External risks can also have a significant impact on the success of a proposal. For example, regulatory or legal requirements may change during the proposal development process, which could require significant revision or delay of the proposal. Changes in market conditions, such as a shift in consumer preferences or a new competitive entrant, can also impact the viability of a proposal. Economic volatility, such as changes in interest rates or currency fluctuations, can also impact the resources available to the proposal team, as well as the overall decision-making environment of potential funders or stakeholders.

    In conclusion, identifying and addressing potential risks is an important part of creating effective proposals. Proposal teams must understand the internal and external factors that could impact the success of their proposal, and take steps to mitigate or address these risks. By doing so, proposal teams can create more compelling and effective proposals, while also minimizing the potential negative impacts of unforeseen risks.

    Proposed Solution


    One of the most vital aspects of any proposal creation process is the Overview section. This section is designed to provide potential clients with a clear understanding of what the proposal is all about, and what they can expect from the proposal’s contents.

    Typically, the Overview section will include a summary of the proposal’s key details, along with a brief explanation of the problem that the proposal is designed to address. In some cases, the Overview may also provide an introduction to the proposal’s methodology and deliverables, as well as a summary of the expected timeline and budget.

    The Overview section should be clear, concise, and easy to understand. It should be written in a style that is both professional and persuasive, with a focus on making a strong impression on the reader. This can be achieved by using strong, action-oriented language, and by highlighting the proposal’s most important points in a clear and organized way.

    One of the key goals of the Overview section is to grab the reader’s attention and engage them in the proposal creation process. To achieve this, the Overview should be designed to quickly and effectively communicate the proposal’s most important details, while also leaving the reader with a sense of excitement and anticipation for what’s to come in the rest of the proposal.

    Overall, the Overview section is a critical component of any proposal creation process, as it sets the stage for the rest of the proposal and helps to establish a strong foundation for the proposal’s success. With careful attention to detail and strong attention to language and design, a well-crafted Overview can help to ensure that a proposal is well-received and successfully achieves its intended goals.


    The Methodology subsection of any proposal serves as a blueprint for achieving the project’s goals. Essentially, it outlines the specific steps to be taken to complete the project. A comprehensive methodology section should provide a detailed description of the methods and techniques to be used, their relevance to the project, and the expected outcomes.

    The first step in developing an effective methodology is to identify the research questions and objectives. The researcher should then determine the appropriate data collection methods and tools for analyzing the data. This involves deciding on the sample size, type of sample, and sampling techniques to be used. The researcher should also consider ethical issues related to data collection and ensure compliance with institutional review board (IRB) policies.

    After data collection, the researcher should describe the data analysis techniques that will be used to answer the research questions. This may involve the use of statistical methods or qualitative analysis techniques. The rationale for selecting a particular data analysis method should be well articulated. Additionally, the researcher should describe the process of developing and validating the research instruments used, including any pilot testing or reliability and validity assessments conducted.

    The methodology section should also include a description of the project’s research design, which will vary depending on the nature of the project. For example, some projects may use a within-subjects design, while others may use a between-subjects design. A clear explanation of the research design should be provided, including the rationale for selecting that particular design and how it contributes to the achievement of the project goals.

    Finally, the methodology section should include a thorough description of the project’s limitations and how they will be addressed. It is important to be transparent about the limitations of the study, as this provides context for the results and helps maintain the credibility of the research. The methodology section is a critical component of any proposal, as it sets the foundation for the rest of the project. A well-written section can showcase the feasibility and rigor of the research and help secure funding for the project.


    The Deliverables section of a proposal is perhaps the most critical as it outlines what the project will accomplish. Deliverables are tangible products or services that are produced by project activities and contribute to achieving the project’s objectives. In this section, it is important to clearly describe the specific products or services that will be delivered and how they align with the goals of the project.

    This section should be detailed enough to convey to stakeholders what they can expect to receive as a result of the project. It is also critical to outline the criteria for success and how stakeholders will measure whether the project has achieved its objectives. By clearly articulating the deliverables and criteria for success, project stakeholders can evaluate the project’s progress and determine whether it is on track to meet its goals. The Deliverables section should also describe any additional benefits or goals that will be achieved through the project and how they will be measured. By providing a comprehensive overview of the project’s deliverables, the project team can ensure that all stakeholders are aligned and focused on the same goals and objectives.


    The Timeline section of a proposal provides a detailed overview of the project’s schedule. This section is crucial because it shows the client that you have a clear understanding of the scope of work and the timeline needed to complete the project. It sets expectations for both you and the client and helps to ensure that the project stays on track. When creating a timeline, it is essential to include milestones and deadlines.

    This will help to break the project down into smaller, more manageable tasks, making it easier to track progress and identify any potential issues early on. It is also important to include time for testing and revisions, especially for larger projects. When creating a timeline, it is important to be realistic about the time required to complete each task. You may want to consult with team members or subject matter experts to get a more accurate estimate of time required.

    Additionally, be sure to build in some buffer time for unexpected issues that may arise. Finally, make sure that the timeline is easy to read and understand. Use clear headings and subheadings, and consider using graphics or diagrams to illustrate the project schedule. Following these guidelines will help to ensure that your proposal timeline is thorough, accurate, and easy to follow.


    The budget subsection of a proposal is an essential aspect that helps stakeholders and potential investors understand the financial requirements of the project. The budget section outlines the proposed project’s costs and the resources needed to complete it effectively. Creating a solid budget is imperative to ensure that the proposed project does not go over budget, which can lead to project failure.

    Therefore, a detailed and accurate budget must be presented to potential investors and stakeholders. It is important to capture all tangible costs, such as labor, materials, and equipment, as well as any intangible costs, such as overhead expenses. The budget should be broken down into several categories, such as operational expenses, marketing costs, and personnel expenses.

    Another important aspect of the budget section is cost projections. These projections are estimates of future revenue and expenses that will determine the project’s profitability. For instance, if a project requires a significant investment, the budget projections should be exhaustive, and all potential costs must be incorporated. The budget projections should also capture the expected project’s revenue streams, such as sales, grants, and sponsorships, among others. With the help of historical data and other relevant information, these projections should be realistic and based on extensive research.

    Additionally, creating a time-bound budget is important in ensuring that the project timelines are met, and resources are allocated effectively. This budget should include all costs and revenues with reference to the project’s milestones. Consequently, investors can track the project’s progress and monitor how the project’s costs are put to use.

    The budget section should provide insight into how the project’s resources will be managed, giving investors an overview of the operational efficiency and effectiveness of the project. In conclusion, creating a budget subsection is a crucial step in the proposal, and it sets the tone for the entire project. Therefore, it is essential to provide detailed, precise, and easy-to-understand information that will enable potential investors to make informed decisions about the proposed project.


    One of the most critical aspects of creating proposals is evaluating the success of the proposal. This evaluation step is crucial in determining the effectiveness of the proposal’s implementation and its overall impact on the desired outcome. It is essential that the evaluation plan is established in the initial proposal as the project will usually have specific goals to achieve.

    Firstly, the evaluation of the project should measure whether the deliverables have been completed in the time frame indicated, whether the budget has been adhered to, and whether the methodology employed has generated the expected results.

    Secondly, it is fundamental to evaluate whether the project goals and objectives have been met. This assessment requires measuring the impact of the project outcomes against the project’s initial goals and objectives. It is crucial to use data-driven measures to document the influence on the predetermined targets. The evaluation should also include feedback from stakeholders to assess satisfaction with the project outcomes.

    Thirdly, it is essential to evaluate the impact of the project’s implementation on the organization long after the original goals have been achieved. This necessitates an analysis of whether the completed project has provided long-term benefits for both the organization and its end-users. If the project is relevant, then the evaluation should not be a one-time event as it is likely that the impacts of the project will be felt long term.

    Finally, the evaluation plan should determine whether the objectives are met, whether the project can be sustained, and whether it is worth replicating with other initiatives within the organization. This can be achieved through setting up evaluation criteria and targeted metrics to assess if the proposal has met the established objectives.

    Overall, the evaluation plan is a critical step in the proposal creation process. It helps in measuring the effectiveness of the proposal’s implementation and determines whether the desired outcomes have been achieved. Therefore it is important to give it the time and attention it deserves, and should not simply be an afterthought. The evaluation plan should also be established from the outset to ensure that it is incorporated in the project’s framework to ensure effective evaluation throughout.



    Creating proposals can be a daunting task for both individuals and businesses. However, the process becomes more manageable when the writer understands the purpose, audience, and structure of the proposal. The Summary provides a brief overview of the proposal’s purpose and nature, serving as the first impression of the proposal. It is essential to ensure that the Summary is clear, concise, and attention-grabbing.

    The Summary should mention the main points of the proposal, including the problem the proposal aims to solve, the proposed solution, and the benefits of the solution. To achieve this, the writer must first identify the primary objective of the proposal, establish the audience’s needs, and capture the reader’s attention. The Summary should be written in the active voice and highlight the value proposition of the proposal.

    The writer should limit the Summary to one or two paragraphs and ensure that every sentence has a purpose. This section is vital because it sets the tone for the entire proposal and can make or break the reader’s decision to continue reading. Therefore, it is crucial to invest time in creating a Summary that accurately reflects the proposal’s essence and persuades the reader to continue reading.


    The benefits of creating proposals are numerous and varied, making them an essential tool for businesses of all sizes. Firstly, proposals provide a clear and concise way to communicate project or product details to stakeholders or decision-makers, allowing for more effective decision-making. By laying out all relevant information in a structured and coherent manner, proposals increase the likelihood of buy-in from those involved, leading to smoother and more successful projects.

    Creating proposals also helps businesses to establish themselves as professional and credible entities in the eyes of their clients or customers. Proposals that are well-crafted, visually appealing, and personalized to the recipient demonstrate a level of thoughtfulness and attention to detail that can be highly valued in competitive markets. Similarly, effective proposals can help to cement the relationship between a business and its existing clients, enabling continued communication and cooperation.

    Furthermore, proposals can be used as a tool for internal communication within a company, helping teams to understand and align themselves around shared objectives. By creating proposals as a team, stakeholders can clarify their own thinking and ensure that everyone is on the same page regarding the goals, timelines, and deliverables of a particular project or product.

    In addition, creating proposals can also be a way for businesses to differentiate themselves from their competitors. Propositions that are creative, innovative, and offer unique value can help to set a business apart and attract the attention of prospective clients or customers. By thinking carefully about the needs and wants of their target audience, businesses can produce proposals that speak directly to those needs, increasing the likelihood of conversion and ultimately boosting revenue.

    Overall, the benefits of creating proposals can have both short-term and long-term impacts on businesses. By improving communication, establishing credibility, facilitating internal alignment, and setting themselves apart from their competitors, businesses can use proposals as a tool for growth and success.

    Call to Action

    The purpose of the Call to Action subsection in a proposal is to convince the recipient to take the desired action. This section is critical as it is the culmination of the proposal, and failure to persuade the recipient may render the entire proposal irrelevant. The first step toward creating an effective Call to Action is to clearly define the desired outcome of the proposal, which could be anything from signing a contract to providing feedback. The next step is to present compelling reasons for the recipient to act.

    This could include outlining the benefits of accepting the proposal or highlighting the potential negative consequences of not doing so. It is also essential to provide details on how to proceed, including contact information, deadlines, and next steps. Finally, it is crucial to end the proposal with a sense of urgency and excitement, creating a sense of anticipation and enthusiasm for the recipient to take action. By following these key steps, the Call to Action section of a proposal can be highly effective, resulting in the desired outcome and creating a positive experience for all parties involved.



    The References section is an essential part of creating a proposal. It is important to provide a comprehensive list of all the sources cited, referred to or consulted so that the reader can access them for further reading or verification of the information presented in the proposal. The references section should be arranged in alphabetical order, according to the surname of the principal author. If there are multiple authors, list them in order according to the first author’s surname. Each reference should include the author’s name, the year of publication, the title of the article, the title of the publication, and the publisher.

    APA style is the most commonly used style in referencing. It provides a standardized way of citing sources, making it easy for readers to follow references and trace information back to its original source. It is important to follow the APA style guidelines when creating your references section to avoid penalties for plagiarism and maintain credibility as a proposal writer.

    There are several resources available to help create references correctly. Most word processing software includes a built-in referencing tool that can be used to create citations and references automatically. Some online tools, such as Mendeley or Zotero, can help manage references, create bibliographies, and integrate with word processing software. It is important to carefully check the formatting of references before submitting a proposal to ensure consistency and accuracy.

    Overall, the references section is a critical component of any proposal. It demonstrates the writer’s attention to detail, thoroughness, and credibility. By providing accurate and complete references, the writer can support their argument and enhance the reader’s understanding of the proposal topic. It is essential to carefully follow the referencing guidelines and check accuracy to maintain credibility as a proposal writer.

    Supporting Documents

    Supporting documents are critical components of a well-crafted proposal. These documents further bolster the credibility and professionalism of the proposal and provide significant support for the claims and assertions made in the proposal.

    The accompanying documents vary depending on the nature and requirements of the proposal, but generally include items such as resumes, letters of endorsement or support, statements of qualifications or capabilities, and financial statements. The resume is a key document included in a proposal, especially for projects requiring extensive experience, as it highlights the proposer’s qualifications and expertise.

    Letters of endorsement or support from partners, collaborators, or stakeholders provide increased confidence to the proposal’s reviewers that the proposer can effectively deliver on the project’s goals. The statement of qualifications or capabilities is another vital document and should include relevant experience, resources, and capabilities.

    This statement will invariably demonstrate the proposer’s capacity for undertaking the proposed project. Financial statements, such as balance sheets, income statements, and cash flow statements, offer an overview of the organization’s financial condition and show how the project will be financed. These documents help prevent the reviewers from flagging any discrepancies or inconsistencies in the proposal, thereby increasing the chances of success. Therefore, including supporting documents in a proposal enhances the proposal’s transparency and credibility, which in turn increases the likelihood of approval.

    Creating Proposals-FAQs

    What is a proposal and why is it important?

    A proposal is a formal document that outlines a potential project, product, or service and presents it to a prospective client or investor. It is important because it serves as a sales pitch, persuading the audience to invest or collaborate with the proposer.

    What are the key components of a proposal?

    The key components of a proposal include the cover letter, title page, executive summary, table of contents, introduction, background and objectives, methodology, results, conclusion, budget, and appendices.

    What are some tips for making a proposal more effective?

    To make a proposal more effective, one should research the audience, tailor the proposal to their needs, use clear and concise language, highlight benefits, provide evidence, include visual aids, and proofread thoroughly.

    What are the common mistakes to avoid when writing a proposal?

    Some common mistakes to avoid when writing a proposal include failing to follow instructions, submitting a generic or outdated proposal, making unrealistic promises, providing insufficient or inconsistent information, and neglecting to proofread.

    What are the different types of proposals?

    The different types of proposals include internal proposals, external proposals, solicited proposals, unsolicited proposals, research proposals, and grant proposals.

    What are the steps involved in creating a proposal?

    The steps involved in creating a proposal include identifying the problem or opportunity, researching the audience and context, outlining the proposal, writing the draft, editing and revising, and finalizing and submitting the proposal.

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    Hanson Cheng

    About the author

    Living in Portugal with my wife and puppies.
    Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

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