September 20

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Top 9 Best Bulk Email Service Providers

By Hanson Cheng

September 20, 2022


Bulk email service providers were created for businesses that must send a high volume of emails at an affordable price. With this business need in mind, such email providers offer a variety of features designed to make sending mass emails easy and effective. From simple email templates to more sophisticated tools for managing large contact lists, bulk email service providers offer several features that can save businesses time and money.

In this article, I will highlight the top bulk email service providers based on several factors, including price, features, and customer satisfaction.

Let's get right into it.

What Are The Best Bulk Email Service Providers?

The following are some of the top bulk email providers to consider.

Amazon SES

Best Overall For Bulk Emails

Amazon SES

Amazon SES is one of the market's most popular and affordable email service providers. It's an excellent choice for small businesses and startups that need a reliable and cost-effective way to send emails. Amazon SES is also a good option for larger organizations that need to send a high volume of emails.

Amazon SES makes sending emails from your domain easy with flexible IP deployment options. Moreover, with dedicated IP addresses and email authentication, Amazon SES can help you improve your sender reputation deliverability.

Key Features:

  • Send messages efficiently to your customers, ensuring they hit their inbox every time.
  • Scale securely on a pay-as-you-go basis without worrying about hosting or managing infrastructure.
  • Bulk email communication with Amazon SES lets you send high-volume emails without worrying about spam filters or deliverability issues.
  • Marketing emails with Amazon SES can help you increase engagement and conversion rates by delivering relevant, targeted messages to your customers.
  • Transactional emails with Amazon SES are delivered instantly and reliably, making them an excellent choice for time-sensitive messages like password resets and purchase confirmations.

Pricing:

Amazon SES Pricing

With an AWS free usage tier, you then pay $0.10 for every 1,000 emails you send once you exceed the free usage tier limit.

Pepipost

Best For Lightning Fast Email Delivery

Pepipost

Pepipost allows you to set up your account and start sending emails within minutes. It's simple to use, with an intuitive interface that makes it easy to start.

This means there's no need to worry about complex configurations or a dedicated IP address.

Pepipost also offers a wide range of features to help you get the most out of your email marketing campaigns, including autoresponders, template management, and real-time reporting.

Whether you connect through SMTP or API, Pepipost guarantees fast email delivery to your recipients.

With multiple data centers worldwide, Pepipost offers a highly reliable service for various needs.

Key Features:

  • An SMTP server that ensures your emails are delivered quickly and reliably.
  • Email API makes sending bulk emails from your website or application easy.
  • Their artificial intelligence optimizes email delivery and helps you improve your sender's reputation.
  • The easy-to-use and scalable interface makes it simple to get started with Pepipost.
  • Data security with encryption, 2FA, and DKIM/SPF authentication protects your account.
  • Real-Time reports let you track email opens, clicks, and bounces in real-time.

Pricing:

Pepipost Pricing

Sign up for a free trial to experience what Pepipost has to offer. After the free trial, you will pay based on the number of emails you send.

For example, if you send emails up to a 150K maximum limit, you'll pay $25, whereas if you send a maximum of 2 million emails, you'll pay $445.

Mandrill App (Mailchimp)

Best For Email Deliverability

Mandrill App (Mailchimp)

Mandrill App is a Mailchimp product that gives you the power to send one-to-one messages or automated emails. With Mandrill App, you can send transactional emails like password resets, order confirmations, and shipping notifications.

Mandrill App also makes it a breeze to send marketing emails with customizable templates and a drag-and-drop editor.

Helping you avoid spam folders, Mandrill App offers advanced deliverability features like DKIM, SPF, and DMARC.

With the Mandrill App, you can track your email opens, clicks, and bounces in real-time.

You can also use automated tags that help you segment your contacts and send more targeted messages.

Key Features:

  • Send personalized mail in seconds when using the Mandrill App.
  • Deliver confidently, knowing your messages will avoid spam folders and get to the inbox when it matters most.
  • Finish the onboarding processing quickly using the Mandrill App's easy-to-use interface and customizable templates.
  • Track analytics that scale with your business to see how your email marketing campaigns perform.

Pricing:

HubSpot Email Marketing

Best For Free Email Marketing Tools

HubSpot Email Marketing

HubSpot Email Marketing helps you create high-quality email content, track your results, and grow your subscriber list.

No matter how you want to personalize and optimize your emails, HubSpot Email Marketing has the tools to help you succeed.

You can design and send beautiful emails, create personalized workflows, and track your results in real time.

Also, if ensuring that your emails display perfectly across any device is essential to you, HubSpot has got you covered with their responsive email templates.

This platform also offers various integrations to connect your email operations to the rest of your marketing stack.

Key Features:

  • Personalize emails for each contact on your list
  • Optimize your email campaigns with real-time reporting that shows you who's opening, clicking, and unsubscribing
  • Leverage email marketing tools like A/B testing and segmentation to improve your results
  • Create beautiful emails with fully customizable templates

Pricing:

While a free version is available, there are then paid options that give you more advanced features, as follows:

Keap

Best For Powerful Email Integrations

Keap turns your business into an automated selling machine. It gives you the power to grow your business like never before with features like CRM, email marketing, and more.

With these automation features, Keap makes it easy to nurture your leads and close more deals.

And with powerful integrations, Keap gives you the flexibility to connect your business to the tools you already use.

From landing page templates to setting appointments that your sales team will love, Keap has everything you need to succeed.

Key Features:

  • Send the right messages at the right time, ensuring that your audience looks forward to opening and reading them
  • Business stays business, personal stays personal with bulk emailing that still follows personalization rules
  • Keap Academy is available, giving users free learning resources on how to use Keap
  • The Keap User Community is available for support and advice

Pricing:

Keap offers these plans:

Postmark

Best For Email Api Libraries

Postmark offers email API libraries for all popular programming languages.

With this type of functionality, you can easily send transactional emails that arrive to their destination without issue. Plus, you get real-time insights into your email delivery so you can optimize your campaigns as needed.

With inbox providers trusting emails from Postmark, you're less likely to end up in the spam folder.

This means that this bulk email provider only works with highly reliable sources, ensuring it protects the deliverability of crucial transactional emails.

Key Features:

  • Stellar deliverability means your emails are less likely to end up in the spam folder.
  • The platform offers great support as standard, which means you don't have to worry about paying a premium to get help when needed.

Pricing:

Postmark offers various pricing ranges based on the number of emails you send.

For example, 10,000 emails cost $10 + $1.25 per extra 1,000.

5,000,000 emails cost $1,200 + $0.25 per 1,000.

This is ideal for those companies that send a variable number of emails monthly.

Sendinblue

Best For Ease-Of-Use.

Sendinblue is a powerful and easy-to-use marketing tool that helps you grow your business with email marketing.

With Sendinblue comes an intuitive platform that makes it easy to create beautiful email campaigns.

With their automation, you can then set up your marketing to run on autopilot so that you can focus on other aspects of your business.

With a high regard for data privacy, Sendinblue is also GDPR compliant and offers the ability to opt-in or opt-out of data collection at any time.

Key Features:

  • Email marketing allows you to send various types of emails as needed
  • SMS marketing can be used to reach your customers wherever they are
  • Users can use chat to connect with your customers in real-time
  • A centralized inbox provides access to manage all your customer communications in one place

Pricing:

Aweber

Best For All In One Platform.

Aweber uses a single platform to provide an experience that's easy to use and at a price that's affordable for businesses of all sizes.

With Aweber, you can create appropriate email campaigns with ease. Plus, whether you want to grow, sell or engage your audience, Aweber has the tools to help you do so.

With easy-to-use marketing solutions, Aweber can help you segment your audience, track your results and grow your business.

You can also build landing pages that have been proven to convert to get the most out of your email marketing campaigns.

With end-to-end support, Aweber makes it easy to get started and be successful with your email marketing.

Key Features:

  • Automate your email processes so you can focus on other aspects of your business
  • Use email automation to save time and effort
  • Design and publish ecommerce pages as part of a seamless experience
  • Web push notifications allow you to reach your audience even when they're not on your website
  • Landing page builder creates beautiful pages that provide the right ROI

Pricing:

Constant Contact

Best For Building Powerful Emails.

With Constant Contact, you can create beautiful email campaigns that drive results.

At its core, this platform allows you to track your various actions and the resulting outputs to see what's working and what's not.

With the additional ability to create social ads and landing pages, Constant Contact has everything you need to succeed with email marketing.

Plus, you can get in touch with your list by email, SMS, and more, so you can stay connected with your audience on various channels.

Key Features:

  • Reporting features allow you to dive in when it comes to tracking your results
  • Templates can be used to save you time and effort when creating various elements
  • Marketing automation to automate your email-related processes
  • Customer list management keeps your audience engaged
  • Website signup forms can be used to grow your list
  • Lead generation landing pages can be easily created to capture qualified leads

Pricing:

Constant Contact offers these pricing plans:

Does A Great Free Bulk Email Service Provider Exist?

A few companies offer free bulk email services, but generally, these services have meager sending limits. As a result, if a company wants to send bulk emails, it will want a service that can handle large volumes.

Features Of A Great Bulk Email Service Provider

The following are some of the features that a great bulk email service provider should have:

  • A wide range of plans and pricing options: bulk email server hosting providers offer a wide range of plans and pricing options to choose from. This allows you to select the best plan for your needs and budget.
  • Scalability: With an unlimited bulk email server hosting plan, you can quickly scale up your email-sending capacity as your business grows. This allows you to keep your costs down while still sending a large volume of emails. This is a great combination to have when learning how to make money online with email marketing.
  • High deliverability rates: Ensuring emails hit the inbox is essential for any email sender. The best business email servers will have high deliverability rates, meaning more of your emails will reach the intended destination.
  • 24/7 support: In case something does go wrong, it's essential to have access to customer support that can help resolve any issues. While having a dedicated server for bulk emailing eliminates many potential problems, it's still good to know that customer support is available if needed.
  • Easy-to-use interface: A great bulk email service provider will have an interface that makes it simple to set up and manage your account. This includes easily adding and removing contacts, creating and managing mailing lists, and viewing detailed reports on your email campaigns.
  • Advanced features: For more advanced users, some bulk email service providers offer features such as multiple autoresponders, split testing, and advanced analytics. These can be very useful for fine-tuning your email marketing campaigns and increasing the ROI in an online business.
  • Security: With email being a channel open to security issues, it's essential to ensure your chosen email provider is secure. A great bulk email service provider will offer features such as encrypted sending and authentication to help ensure your emails are not intercepted or blocked.
  • Affordable: While some bulk email service providers can be expensive, many are reasonable for various business needs. This allows you to get the necessary features and benefits without breaking the bank.
  • Reputable: When choosing a bulk email service provider, selecting one that is reputable and has a good track record is essential. This will help ensure that your emails are delivered on time and that you can take advantage of all the features and benefits the provider promises.
  • Free trial: Many bulk email service providers offer a free trial, allowing you to test the service before committing to a paid plan. This is a great way to test the water before making a final commitment.

By considering the above factors, you can ensure email marketing success through a high ROI for your business.

Can I Send Bulk Emails From A List I Buy?

You can, but it's not recommended. Many people think they can purchase a list of email addresses and start sending out mass emails. However, this is not only illegal in many cases, but it's also very likely to result in your emails being marked as spam. This can damage your reputation and make it very difficult to deliver your emails in the future.

Instead, it's best to use a bulk email service provider. These providers have the necessary infrastructure to ensure high deliverability rates and avoid your emails being marked as spam. They also offer many features and benefits to help you make the most of your email marketing campaigns.

In addition, building a highly qualified list from scratch might take longer but will undoubtedly lead to much better results over the long term.

What Is The Role Of An Online Business Manager When It Comes To email marketing?

An online business manager oversees all aspects of an online business, including email marketing. This can include creating and managing email campaigns, designing and coding email templates, analyzing campaign results, and more.

An online business manager should have a good understanding of how email marketing works and be able to provide direction and guidance to ensure success. They should also be able to troubleshoot any problems and work with the bulk email service provider to resolve any issues.

What Are Some Tips For Successful Email Marketing?

You can do several things to increase the chances of success with your email marketing campaigns. These include:

  • Segmenting your list: This means dividing your contacts into groups based on age, location, gender, interests, and more. By segmenting your list, you can send more targeted and relevant emails that are more likely to be opened and clicked.
  • Creating compelling subject lines: The subject line is the first thing people will see when they receive your email, so it's essential to make it catchy and persuasive. Avoid using generic phrases like "newsletter" or "monthly update," Instead, try to use something that will grab attention and make people want to open the email.
  • Designing attractive emails: In addition to a great subject line, your emails should also be well-designed and visually appealing. Use a professional-looking email template with images, videos, or other engaging content.
  • Sending at the right time: Timing is everything when it comes to email marketing. You'll need to experiment to find the best time to send your emails. Looking at your analytics can usually help with this.

Following these tips can improve your chances of success with email marketing and allow you to reach your business goals in this area.

Conclusion

Email marketing has become an essential tool for businesses of all sizes.

This type of communication can be highly effective with the right email marketing service provider.

The above bulk email providers can all offer you an excellent service, but it's essential to choose one that's right for your business. This means that considering your needs and budget should be the highest priority when making your decision.

And if you're still not sure, why not try out a few of them and see which one works best for you?

Last Updated on September 20, 2022 by Hanson Cheng

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Hanson Cheng

About the author

Living in Bali with my Fiancee and puppy, (Alina and Pickles).
Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

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