If you’ve been in digital marketing circles long enough, you’ve heard about Clickfunnels.
It’s a famous online business software for building marketing funnels and landing pages.
They dominate online marketing software review charts. But are the rave reviews valid? Or it’s all hot air?
In this Clickfunnels review, we will analyze the tool’s foremost features.
Let’s get started.
What Is Clickfunnels?
Clickfunnels is a software company that helps business owners build high-converting funnels and websites to sell their products and services online.
Those are the tool’s core functions, but it does more, way more.Serial entrepreneurs Russell Brunson and Todd Dickerson founded Clickfunnels in 2014.
Who Can Use Clickfunnels?
If you are a small business owner, you can benefit from Clickfunnels. Thousands of businesses profit handsomely from the software’s capabilities. So if you are a startup, marketer, entrepreneur, funnel optimization specialist, growth hacker, blogger, affiliate marketer, or eCommerce store owner, you will benefit from the tool.
Here’s what you can do with Clickfunnels.
In short, Clickfunnels gives you everything you need to promote, sell and deliver your product or service online.
ClickFunnels Review: An Honest Feature-by-Feature Look
I’ve given you an overview of what Clickfunnels can do. It’s time to go deeper.
Let’s look at the software’s best features in greater detail.
First up is the sales funnel builder.
The sales funnel software function is the nerve center of Clickfunnels. They have set the bar high for other sales funnel builders. Most renowned business owners regard Clickfunnels as the gold standard for creating sales pages and funnels that convert on autopilot. They pride themselves in that users can create a working funnel in under 10 minutes. That without touching a single line of cord.
In case you are uninitiated, a sales funnel is a pathway of interconnected steps that turn potential customers into leads and leads into buying customers.
Clickfunnels gives you the technology to create all these pages and connect them so your website visitors move smoothly through your entire sales process. From simple 3-step sales funnels to complex ones with upsells, downsells, and the whole shebang, Clickfunnels has got you covered.
There are two ways to build funnels using Clickfunnels:
Sales Funnels Templates
They have 22 ready-made page templates.
Important to realize these are proven templates. They sifted through their vast user data. Then they picked their most successful sales funnels across industries.
These cater to 9 core businesses or services.
As you build your funnel, you can pick one of three goals.
To make sales funnel creation a breeze, they have a funnel cookbook. Inside the cookbook, you get step-by-step guidance on how to make a funnel that suits your needs. It’s like having a funnel coach by your side helping you along the way. Super cool, if you ask me.
You can download the cookbook for free. Or they can ship it to your doorstep at your own cost if you want a physical copy. Just give them your contact information and they’ll do the rest. Also, there’s an explainer video for each of the funnels. It shares hot tips on how to maximize results. So you have all the help you need to make a profitable funnel.
Templates are great for beginners.
But if you are a marketing expert who doesn’t mind handling code, you can build from scratch.
Actionetics (now called Follow-up Funnels) is a Clickfunnels Platinum feature.
Follow-up funnels help you collect vital data about your audience.
This data includes:
Besides gathering customer details, the platform also allows you to import contacts, create tags, and build autoresponder sequences to target user segments. You can target custom groups in several ways such as:
This intel and powerful customization gives you full control of how and when you send automated follow-up messages to your leads and customers.
You multiply your profits because customers respond better to customized offers. That’s why some people have dubbed the follow-up feature the hidden money maker. It’s the secret to the millions of dollars smart Clickfunnels users make by automating their backend offers.
The super value you get from this feature alone is massive.
Not only does the Clickfunnels automation platform cover emails. It also has an SMS and Twilio integration. This gives you more channels to connect with consumers.
Drag And Drop Builder
Top page builders have one thing in common—a sleek drag and drop editor.
Clickfunnels ticks the box here and then some. Their drag and drop editor is up there with the best of the best landing page builders. Designed for simplicity and instinctive use, the Clickfunnels editor makes creating pages or funnels a walk in the park. Even with zero coding knowledge, you can create web pages you can be proud of. Design becomes an enjoyable experience you look forward to, not a scary task you loathe.
Let’s unpack what you can do with the Clickfunnels drag and drop editor.
Pick from the mixed content blocks to whip up your funnel. Simply drag and drop various elements like pricing tables, FAQ sections, progress bars, and timers exactly where you want them.
If you are a code wizard, they don’t tie your hands. Dive into code and create individualized CSS for your pages. Remember, coding isn’t a must (thank God 😀). It’s a nice extra for those who are comfortable with code.
You can choose funnel background from the options. Select from images, colors, or even videos.
Go for any Google font you like. Perfect the look of the content on your funnel by experimenting with the font sizes and colors until your headlines and body copy sparkle.
Enrich your pages with photos from renowned image sites like Unsplash, Pixabay, and IconFinder. The best part? You can do this from inside the editor. Plus, you can add audio and video to your funnel.
To collect leads, gather valuable customer data, and aid conversions, you need various form types. Create billing address forms, SMS sign-up forms, and survey forms easily using the fast editor.
Clickfunnels allows you to add catchy pop-ups to your pages. They give you total control. Display them where you want, however you want. Show them when visitors arrive or leave, or after they have been on a page for a certain time. Your page, your rules.
Smart SEO helps you get traffic from your long pages long after you’ve launched your funnel. They make adding keywords, meta description, and getting a preview of your Google search engine snippet a breeze.
Add Twitter and Facebook share buttons anywhere in your funnel. This allows your visitors to easily share your pages and help you spread the word about your products and services on social media.
Below is an example of how to edit the social share button elements inside Clickfunnels.
Note that Clickfunnels funnel builder is a WYSIWYG editor. This means what you see is what you get. So whatever you see on the screen as you create your pages is exactly what you will get after you hit publish.
It’s this ease of use that makes the page builder beginner-friendly.
Next, we look at the Clickfunnels ecommerce platform.
Like all modern all-in-one marketing platforms, Clickfunnels has the complete suite of ecommerce features for getting bumper sales online.
Their native shopping cart feature helps them stand out from their competitors as few offer the service.
You don’t have to go through the hassle of configuring a third-party integration to sell your products. But you can still use 3rd party shopping if that’s how you want to roll. Clickfunnels integrates seamlessly with popular shopping carts like Shopify, Magento, and WooCommerce.
From these features, it’s clear Clickfunnels meets ecommerce best practices.
If you make money through membership sites or premium drip content, you will love the Clickfunnels membership funnel.
Membership sites are a superb way of getting recurring income like clockwork every month when members pay to access premium content.
You can use Clickfunnels membership funnel to:
Here is a shot of the membership funnels in action.
When members pay up the restriction is lifted. They can access the previously inaccessible content.
The cool part?
All this happens on autopilot. You set it up once and forget.
If you’ve got the technical chops, you can build a membership funnel from scratch.
Not only does Clickfunnels help you create money-making sales funnels, but they also host all your web files.
Text, audio, and video content. Clickfunnels double up as a hosting solution. The Amazon Cloud (fully backed by CloudFlare Security + CDN) powers them so they never run out of space. Whether you get 100 visitors or 200k, they can handle the heavy load. It won’t slow down one bit.
Because Clickfunnels comes with hosting:
While Clickfunnels offers hosting services, they don’t own the content. You own the content 100%. They are just a tool for you to deliver your content. You can export your contacts and the HTML form of your pages anytime.
Yes, Clickfunnels is an all-in-one marketing tool.
They give you everything you need to market and sell products online. But let’s face it. You have darling tools you cherish. Surely you can’t dump them because you now use Clickfunnels?
Thankfully, you don’t have to.
Clickfunnels allows you to have the best of both worlds. Through the integrations feature, you can connect your favorite tools to Clickfunnels and enjoy both. They integrate with all leading service providers on the market.
Clickfunnels offers integrations in two broad categories.
Clickfunnels connects smoothly with top email service providers.
They offer SMTP integrations. SMTP means Simple Mail Transfer Protocol, a method of sending and receiving emails online.
There are two types of SMTP integrations available inside Clickfunnels.
Here is some leading email marketing software you can link to your Clickfunnels account.
Can’t connect your preferred autoresponder through the standard integration?
Simply connect to your funnels via HTML.
Clickfunnels cover all the integration bases.
You are not in business for fun and games, are you? Payment gateways help you collect payments from customers—the primary reason you are in business.
There are two types of integrations: API and 3rd-party. API integrations allow you to process payments of products you made in Clickfunnels. With 3rd-party integrations, you can process payments of products created on external platforms.
Popular payments you can link to Clickfunnels are PayPal, Stripe, Clickbank, JVZoo, and InfusionSoft.
On top of all this, they also offer 1,500 app integrations through Zapier.
In short, Clickfunnels has an impressive array of integrations.
You can link Clickfunnels with any top marketing tool.
A/B Split Testing And Analytics Features
Tracking the conversion rates of your web pages is an integral part of running an online business.
The Clickfunnels funnel builder has rock-solid testing and analytics features.
Before we get into split testing your landing pages, let’s go over seven metrics you can track under the funnel stats section of the dashboard.
Running many funnels at once? The good news is you can compare their stats to see which ones perform best.
Besides these funnel stats, you can do a/b testing on all pages in your funnel.
A b testing helps you see what’s working well and what’s broken. Then you can double up on what’s working and discard or tweak what isn’t working and maximize growth.
In Clickfunnels you can test virtually any page element:
Certainly, the Clickfunnels landing page builder has a stellar testing and analytics feature. It compares well with leading builders on the market.
Customer Support and Documentation
In the SaaS products sector, customer support is crucial.
No matter how much value a product packs, if the support behind the product is lousy, you will get frustrated whenever you get stuck because of the inevitable software glitches.
Clickfunnels have many support channels.
With 5 support channels their consumers can use to reach out if they need help, Clickfunnels prioritize customer support.
We’ve gone through the essentials of what Clickfunnels offers.
Now the big question.
How much does it cost?
Clickfunnels have 3 plans.
Two Comma ClubX
All plans allow you to share funnels you have made with other Clickfunnels users. Another positive aspect of their pricing system is that they don’t tie you down to a long-term contract. So you can use the software and pay month after month.
And you can cancel anytime.
This flexibility is important if you are building an online business from scratch. With monthly payments, you can stretch a limited budget.
Clickfunnels pricing is on the high side. But if you have the money, the tool will give you great value for money. One profitable funnel can generate so much value that it can pay back for itself and then some.
Want to give Clickfunnels a go, but aren’t sure?
Put Clickfunnels through its paces via their 14-day trial. That’s enough time for you to explore all the features and decide if it fits your needs.
To cap it all, Clickfunnels have splendid affiliate features.
First, they help you scale your business fast by unleashing an army of affiliate marketers to help you sell your products faster. Use the affiliate portal to set up several commission plans. Their agile system allows you to dictate the payment structure of your affiliate programs with the Backpack feature.
In the Backpack plan you can:
That’s not all.
As a Clickfunnels user, you qualify to be their affiliate. You can make good money promoting the sales funnel platform. Over 100k people around the world have joined the lucrative Clickfunnels affiliate program.
Here’s why joining the program should be a simple decision.
There you have it. A thorough review of the main Clickfunnels features.
Let’s wrap things up on the marketing platform’s positives and negatives.
Clickfunnels Features Pros And Cons
Clickfunnels Review Wrap Up
That’s your thorough Clickfunnels review.
All things considered, Clickfunnels is a pretty solid funnel and landing page builder. They have top-drawer sales funnel workflows. Admittedly, the tool has a few blemishes. If you can live with them, you can benefit immensely from the software.
Maybe Clickfunnels is the missing link in your business.
Try it out today!
Last Updated on May 4, 2021 by Hanson Cheng