November 26


ClickFunnels Vs Leadpages-Ultimate Comparison [2020]

By Hanson Cheng

November 26, 2020

ClickFunnels vs Leadpages, that's the big question we want to answer today.

It takes a lot to succeed in an online enterprise

You must do many things well. For instance, you must build a beautiful website, design eye-catching forms, create stunning landing pages, send follow-up emails, run webinars, make irresistible sales pages, and have a shopping cart complete with a payment gateway.

To do all this and more, you need the right tools.

When it comes to technology tools for marketers, Leadpages and ClickFunnels are in the big league. Stacked up against each other which tool is better?

In this article, I will do a side-by-side comparison of ClickFunnels and Leadpages, to help you decide which one’s best for your needs.

What Is ClickFunnels And What Does It Do?

ClickFunnels is a renowned online selling software co-designed by Russell Brunson and Todd Dickerson.

It’s a one-stop sales and marketing system that helps business owners and entrepreneurs market, sell, and deliver their products or services online.

7 ClickFunnels Features And How They Can Help Your Business

Here are some top ClickFunnels features and how they can help your business generate traffic, leads, and sales.


This is the core feature of Clickfunnels. It allows you to guide site visitors step-by-step through a series of connected steps until they become customers. To make money online you must:

  • First: Attract relevant traffic to your website organically or through paid ads.
  • Second: Turn the website visitors into leads or verified potential customers.
  • Third: Turn as many of those leads as possible into paying customers.

ClickFunnels helps you create many funnels to turn visitors into leads. These are some funnels you can build on the platform:

  • Sales funnel
  • Tripwire funnel
  • Webinar funnel
  • Product launch funnel

Sales pages

For people to buy your products or services, you need to make an offer, a good one at that.

You make that offer on a sales page.

A sales page is specially designed to maximize conversions and sales. ClickFunnels helps you create stunning conversion-friendly sales pages that entice potential customers to buy.

Actionetics Email Autoresponders

Not everyone who arrives on your site is ready to buy straight away. You need to build a relationship with them first until they are ready to buy.

Email sequences, another ClickFunnels feature, are a trusted method of nurturing leads and making them purchase-ready. You can set-up and send a series of automated emails to your list and move them through your sales cycle.

Landing Pages

ClickFunnels also allows you to build high-converting landing pages. Landing pages are a crucial part of inbound marketing and selling online. They help you:

  • Capture leads and feed them into your funnel.
  • Make specific offers to specific market segments.
  • Collect valuable data about your target audience.
  • Sell right away to purchase-ready people.
  • Increase conversions because they designed them to convert.

Customer Relationship Management (CRM)

Another essential ClickFunnels feature is the CRM system. Maintaining healthy customer relationships boosts efficiency and profitability. A good CRM system helps you:

  • Automate mundane tasks such as follow up and replying to the same question via email.
  • Collect and keep extensive customer data so you understand them better. 
  • Improve customer service

Order bumps, upsells, and downsells

When you've worked hard to turn a website visitor into a customer, you must maximize the moment. 

You must try to make the customer spend as much as they can during their visit. ClickFunnels enables you to do exactly that through order bumps, upsells, and downsells.

Sell products

ClickFunnels also helps you do business online. 

You can take payments and deliver digital products with ease. You have every latest e-commerce tactic at your disposal: video sales letters, shopping carts, countdown timers, testimonials widgets, coupons, pricing tables, etc.

Let's move on to Leadpages.

What Is Leadpages And What Does It Do?

Leadpages is a landing page builder that helps small businesses build conversion-ready landing and sales pages, collect leads, and close sales.

While landing pages are the centerpiece of their service, they do a lot more.

7 Leadpages Features And How They Can Help Your Business

Landing Pages

Like ClickFunnels, Leadpages also enables you to build excellent landing pages.

That's their strong point. 

They designed their landing pages for maximum conversions.

Create Websites

With Leadpages, you don’t have to hire a costly web developer to build a professional website.

You can easily build a lovely website in no time using any of the 41 available templates.

Connect To CRM

Not only does Leadpages let you collect leads on autopilot, but you can also feed those leads into your CRM.

This makes it easy for you to track all your interactions with your leads and customers. 

Leadpages connects with leading CRMs like Salesforce, Contactually, Keap, Zoho, and PipeDrive.

5 Sub Accounts

It’s been said teamwork creates the dream work. 

Leadpages has five free sub-accounts. You and your team members can collaborate and share ideas on any page you are working on. This reduces the time individuals would have spent emailing each other back and forth.

File Hosting And Delivery

You can also use Leadpages to host your lead magnet files. 

Not only that.

The built-in automated Lead Magnet System sends a particular lead magnet chosen by a new subscriber when they opt-in. You grow your list of subscribers while you sleep.

And did I mention that the platform also lets you create the forms visitors fill in too?


Running online events is a powerful way of promoting your products or services. 

You can use Leadpages to run a successful online event from sending invitations, hosting the webinar, and following up on attendees. 

And, to make the whole thing a breeze, you have templates for everything from sign-up pages to thank you pages after the webinar is over.

SMS Marketing

Through Leadpages you can add text to your marketing channels. The more channels you have, the more engaged your customers become. 

Use SMS text messages to get users to opt-in to your email list and also engage with them.

With research showing SMS messages have a jaw-dropping open rate of 98% weighed up against a mere 20% for emails, the stakes couldn’t be higher. Plus, the average response time for emails is just 90 seconds, compared to 90 minutes for emails.

While the two tools have similar functions, they are different.

What’s The Main Difference Between ClickFunnels And Leadpages?

So, what distinguishes these two powerful software?

ClickFunnels is essentially a sales funnel builder. They help you create sales funnels that sell. Period. Any other service they offer is secondary.

On the opposite end, Leadpages are landing page experts. You can use the software to generate leads for your business through their landing page builder.

ClickFunnels Vs Leadpages In 7 Key Areas

You’ve seen what each tool offers separately. 

Now it’s time for a head-to-head comparison of the similar features they offer. We will examine seven crucial areas indispensable to the running of a successful modern online business.

Let’s jump in.

ClickFunnels Vs Leadpages: Sales Funnels

In building sales funnels, ClickFunnels outshines Leadpages.


Because funnels make them tick. 

First, their funnels cover any business type. Whether you are a B2B or B2C brand, a service-based business, an affiliate marketer, or want to rapidly grow your email list, ClickFunnels has a perfect funnel for you.

Not sure which funnel to pick? No worries. Tell ClickFunnels your business model and they’ll quickly show you the funnels best suited for you, based on their extensive experience with funnels.

ClickFunnels-funnel by business type

The best part?

You take this quiz when you sign up, so you get things from the start. No time wasted experimenting with selling systems that don’t work for your specific business.

Below are some funnels you can create on ClickFunnels:

  • Tripwire funnel to attract customers by selling a cheap product to hook them in.
  • Webinar funnel to sell your products and services through a live online event.
  • Auto Webinar funnels to automate your webinar promotion so your recorded events sell for your 24/7 while you catch some z’s.
  • Squeeze page funnel to collect prospects’ info so you can follow them up later.
  • Product launch funnel to announce your products on the market in a memorable and hugely profitable way.

ClickFunnels has ten proven templates for every industry.

With Leadpages you mostly stitch together your funnels. That’s well and good if you are a born designer. But you are new to building good-looking web pages, you’ll struggle.  If you have the money, buy them from third-party service providers. 

Regarding sales funnels, ClickFunnels trumps Leadpages hands down.

ClickFunnels Vs Leadpages: Landing Pages

Leadpages dominates ClickFunnels on landing page design.

They have ample 150+ templates you can choose from. There’s a template for every context. 

They cater to every niche, industry, or marketing goal.

Need a squeeze page for lead-gen? They have them.

Desire a sales-oriented landing page? They have plenty. 

Want an Instagram webinar sign up? They’ve got one.

Need a teaser offer for website visitors? They got that too.

Take a look at a sales page template sample.

Leadpages Sales Template Example

Their landing pages fall into three categories.

  1. 1
    Sales pages: Sales pages have one overriding goal—to sell products. Unlike squeeze pages and splash pages that seek to convert cold traffic, sales pages focus on warm traffic. These are leads who are problem aware and have engaged with your brand before.  
  2. 2
    Squeeze Pages: A squeeze page’s purpose is to gather vital info from prospects who land on the page. It helps you squeeze as much info as you need to follow up with prospects meaningfully. That info could be the prospect’s name and/or email address.
  3. 3
    Splash page: A splash page acts as a gate website visitors must pass through to access another page. You can use splash pages to guide visitors to a specific page on your site, make an offer, or even collect visitor details.

In contrast, the ClickFunnels landing page choice isn’t as extensive as that of Leadpages. To get a wider selection of templates, you must go to the marketplace.

For landing pages, Leadpages is the undisputed winner.

ClickFunnels Vs Leadpages: Lead generation toolbox

Leadpages has an impressive suite of lead generation tools.

First, they have a freestyle form builder.

You can drag and drop a form on any page you are working on, be it a website page, landing page, alert-bar, or pop-up.

Speaking of pop-ups, they allow you to create unlimited pop-ups using the Leadboxes feature. Here’s an example.

Leadpages pop up

You can use pop-ups to gather visitor data and grow your email list.

They have three types of pop-ups.

  • Standard pop-up
  • Timed pop-up 
  • Exit pop-up

Another super cool lead-gen tool on Leadpages is the alert bar. An alert bar, also known as hello or sticky bar, is an unmistakable thin banner that appears across the entire width of a web page.

You can use it to promote a lead magnet or ask for newsletter subscriptions.

Leadpages even allows you to collect leads before you even start your business.


Through a dedicated coming soon landing page.

ClickFunnels has a form builder, sticky bars, and pop-ups too. Their pop-ups are editable. You can tweak:

  • Pop-up type: decide if you want a standard pop-up or an exit-intent one.
  • Background image: choose a background image if you desire one.
  • Modal width: modal width is simply the size of the pop-up: small, medium, or large?
  • Color: pick the color of your pop-up background or text.

For lead generation, Leadpages and ClickFunnels are even.

Both offer an assortment of easy-to-use lead-gen tools.

ClickFunnels Vs Leadpages: Editor

Next, we will look at the editors of the two contenders. 

Both editors are:

  • Drag-and-drop for effortless movement of various elements.
  • WYSIWYG or What You See Is What You Get (visual).

Like most page builders these days, ClickFunnels and Leadpages offer simple editors technophobes who don’t want to get anywhere near a line of code can use.

That said, let’s unpack the ClickFunnels editor.

A handy feature is you can switch between the desktop and mobile view. This is important because it allows you to polish up your pages as you go so they look perfect on both desktop and mobile.

Leadpages also has a similar feature—device-specific preview. You can optimize how your prized content looks on mobile, tablet, or desktop.

Ease of use is an important factor when choosing a technology tool. You don’t want a tool that has mouthwatering features but is hard to figure out or do exactly what you want.

ClickFunnels doesn’t disappoint. Their editor is swift, smooth, instinctive. 

While Leadpages has a standard editor expected of a top service provider, it’s not as good as the ClickFunnels one.

Many users say it’s sluggish and limiting. 

It takes a while sometimes for an item to drop on the spot you’ve chosen. Also, you can’t resize images inside the editor itself. To crop images, you must leave the dashboard and use one of their recommended image cropping apps like LunaPic, Pixlr, or Optimizilla.

With ClickFunnels, you can resize an image right inside your dashboard.

To cap it all, the ClickFunnels editor is color-coded.

ClickFunnels™-Editor-color codes

You can follow the color codes to add sections, rows/columns, and elements to put together a page quickly:

  • Green for sections.
  • Blue for rows and columns.
  • Orange for elements.

For editor capabilities, ClickFunnels come out on top.

ClickFunnels Vs Leadpages: Split Testing

To say that marketing today is data-driven is to make a gross understatement. 

Guesswork doesn't work. 

You must track and measure every marketing activity. Agile analytics tools can record data, crunch the numbers, and even predict a winner. You can then improve your page based on reliable data, not gut feel.

That’s what A/B split testing is all about.

You put up a page against a similar but slightly changed one to see which one performs best. 

On Leadpages, split testing is only available on the pro and advanced plans. So if you are on the standard plan, you depend on the spray and pray method, which isn’t ideal at all.

Here’s how to do a split test on Leadpages.

Step 1.

Identify the page you want to test.                                                                                               

Step 2.

Create a duplicate of the page.                                                                                                     

Step 3.

Change the element you want to test on the variant.                                                                

Step 4.

Divide the traffic between the two pages.                                                                                   

Step 5.

Pick the winning page. two pages.                                                                                               

Note that the maximum number of pop-ups on both pages mustn't exceed 10, otherwise you can’t split test them.

Unlike Leadpages, ClickFunnels offer testing across all plans. This gives them an advantage over their competitor. So if testing is important to you or your business is in a high-stakes niche where small margins matter, go for ClickFunnels.

ClickFunnels Split Test

To run a test, follow a similar process to that of Leadpages.

When you’ve set your test, wait for the numbers to roll. Usually, it takes about 30 days for conclusive numbers to come in. The period can be shorter if you have a high-traffic site.

Once the results are in, you pick the winner by hovering over the variation page in question and clicking on ‘declare as winner’.

The system then publishes the winner and archives the loser.

You can split-test anything:

  • Buttons
  • Images
  • Copy
  • Headlines
  • Videos

Overall, both tools make it easy to split test your pages but ClickFunnels wins because they offer split testing across all plans, unlike Leadpages who only offer the service on higher plans.

ClickFunnels Vs Leadpages: Integrations

Modern marketing has a multitude of moving parts.

According to Chiefmartec, the average organization uses 91 marketing technology tools. Yep, you read that right. Close to 100 tools.

So many tools to make your head spin. 

The typical marketing stack must include a tool for: 

  • Sales funnels
  • Landing pages
  • Email marketing 
  • Social ads
  • Customer relationship management
  • Analytics
  • E-commerce
  • Webinars
  • Marketing automation
  • Live chat
  • Scheduling

Believe you me, this is a partial list. So most martec tools are becoming all-in-one solutions to cram as many tools as they can in one place.

Even so, that’s not enough.

The solution? Integrations.

Offering users non-native connection to the tools they love to use every day.

Leadpages has 40 integrations across all plans. These include familiar email marketing, CRMs, and analytics tools like:

  • Google analytics 
  • Hot Jar 
  • Facebook Ads
  • Shopify
  • GetResponse

These come built into the system but you can connect with 2000+ more popular tools through the Zapier integration.

ClickFunnels has around 20 integrations, half of Leadpages. Leadpages edge them in terms of built-in integrations. 

Thankfully, like Leadpages, they also offer a Zapier integration for you to connect the rest of the apps you need. 

Both tools allow you to create and manage your workflow across many apps in minutes.

ClickFunnels Vs Leadpages: Pricing

Now that we’ve covered all the key features of these two superb tools, it’s time to look at the not-so-minor matter of pricing.

Let’s start with Leadpages.

They have three plans going for $27, $59, and $239 respectively.


Plus, you can test-drive the software for 14 days. ClickFunnels has a free trial too. 

By comparison, here are the ClickFunnels plans:

  • Starter $97 per month
  • Platinum $297 per month
  • Two Comma Club $2,497

As you can see, ClickFunnels is more expensive. At the entry-level plan, ClickFunnels costs 3.5x more than their rival. At the top, the gap widens. The ClickFunnels advanced plan costs a massive 10x more than the Leadpages one.

What does all this mean?

If you are a cash-strapped startup, ClickFunnels isn’t for you. It’ll put a strain on your budget when you are still trying to find your feet. Rather opt for the inexpensive Leadpages.

ClickFunnels Or Leadpages? Your Choice

ClickFunnels and Leadpages are both wonderful tools worth their weight in gold.

Your choice between the two hinges on your business model.

If your business relies on publishing lots of landing pages, then Leadpages would be best because that’s their specialty. And, if you want to build your email list, then Leadpages will help you achieve your goal fast.

But if you are a prosperous established company looking for ways to scale, then ClickFunnels would be a perfect fit. You can use their market-proven funnels to supercharge profits.

Last Updated on February 6, 2022 by Hanson Cheng

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Hanson Cheng

About the author

Living in Bali with my Fiancee and puppy, (Alina and Pickles).
Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

Always happy to hear from you, so find me on Instagram if you want to say hi!

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