Without a sufficient number of leads, small businesses can't cut it in the age of the internet.
And when it comes to generating leads, sales funnels are a great tool. They allow you to provide a holistic user experience and guide visitors from mere prospects to paying customers. At the same time, they also increase the likelihood of customers coming back for more.
Believe me when I say this: without a proper sales funnel for lead generation, your business is undoubtedly going to miss out.
Thankfully, there are many tools available that allow you to build suitable sales funnels fast. And today, we're going to discuss two of the best ones: Clickfunnels vs. MailChimp.
Both ClickFunnels and MailChimp are great at generating leads and increasing sales. This way, these tools can help you grow fast.
However, no two tools are alike, and the MailChimp vs. Clickfunnels debate cannot be settled quickly. That's why today I'm going to compare both tools and help you decide which one is best for your business.
Let's get going.
Clickfunnels vs MailChimp Comparison
What Is Clickfunnels?
Clickfunnels was created and launched in 2014 by Russell Brunson through the parent company Etison LLC. The tool helps internet marketers set up suitable sales funnels. Using Clickfunnels, businesses such as e-commerce stores can make the sales journey smooth and effortless for customers.
The best thing about this tool is that you don't need to have any specialized knowledge to get started with it. Nor do you need to spend too much time and resources to get it to work. Just get a suitable subscription, and you'll be able to start creating funnels straight away.
Clickfunnels provides you with several templates that you can use to make user-friendly funnels. What's more, the platform even lets you create custom templates. It's a simple process, and you can start without any prior experience in sales or coding.
The product can also integrate with other apps such as Shopify and PayPal. This makes the sales process more refined.
What Is MailChimp?
At its heart, MailChimp is an email marketing tool. However, apart from email marketing, the service even lets you build stunning landing pages. MailChimp is an ideal tool for any large or small business that wants to increase sales through email marketing.
Despite being an email marketing tool, you can use MailChimp to set up sales funnels as well. To do this successfully, you have to integrate your online shop with your MailChimp account. Then, you can put up a suitable landing page and use it to convert customers. You can either choose to make direct sales or build your email lead-list.
MailChimp has capabilities for creating automatic email sequences that you can use to convert prospects to customers. Its page builder is easy to use, and the app integrates with other services like Shopify.
Now that you have an idea about Clickfunnels and MailChimp, let's take a look at the primary difference between them.
Clickfunnels vs MailChimp: The Essential Difference
Most online guides pit Clickfunnels and MailChimp together. Granted, there are many similarities between the two. But at their core, Clickfunnels and MailChimp cater to different needs.
For starters, MailChimp is an email marketing tool and one of the largest email service providers around. Using it, you can build email lists for your business and send emails accordingly. What's more, you can even segment your email lists as required and set up opt-in forms for collecting email addresses.
In contrast, Clickfunnels is a sales funnel builder app. Its primary function is to help business owners create highly converting sales funnels. Using this web-based tool it's easy to turn your website visitors into customers.
So, from the above, it's clear that Clickfunnels and MailChimp are two entirely different services that cater to separate needs. However, since you can use both to set up sales funnels, a Clickfunnels vs. MailChimp comparison is what I want to give you today.
Now that we've taken a look at the most significant difference between MailChimp vs. Clickfunnels let's compare them feature-wise. This will allow you to get a better idea of which would be better for your small business.
Clickfunnels Most Significant Features
1.Easy-to-Use Visual Editor
ClickFunnels has a convenient drag-and-drop visual editor that allows you to customize all elements of your sales funnel any way you want. You can add images, text, and video easily with a few clicks. The service even provides pre-built, highly converting templates for creating funnels.
These templates are designed after intense market research. Hence, they are guaranteed to convert efficiently and effectively. And as I've already mentioned, you don't need any coding skills to use these features. All these make the system extremely user friendly and a delight to use.
2.Complete A/B Testing Facility
When you're creating sales funnels, it's natural that you won't get it right in one shot. I've found A/B testing (also called split testing) to be the best method for getting customers to convert faster.
Clickfunnels provides you with complete A/B testing features. Through the app, you can create multiple versions of your funnels by making minor tweaks. Then, based on how the customers interact with them, you can make changes and settle on the best version.
3.Includes Domain Integration
Several website builders require you to connect to a separate hosting service. With Clickfunnels, the process is more straightforward as you can connect any existing domain from within the dashboard. This way, you don't have to spend extra on buying a new domain.
4.Limitless Conversion Tracking
Unless you're tracking how your websites are converting, your business stands to lose customers. Clickfunnels provides you with the option for limitless conversion tracking. Such tracking lets business owners who use the service garner more leads and better sales.
By tracking your conversions, you can tell where your funnels are performing well and where they need improvement. Then, you can create better versions of these funnels and optimize your website accordingly.
The primary goal of the Clickfunnels platform is to make online sales simple. That's why the product provides email automation features that make contacting prospects as well as customers easier. So, along with building sales funnels, you can even use this product to send automated emails.
6.Provision For Creating Membership Sites
For any marketing software, the primary aim is to generate recurring income. Clickfunnels is ideal for this purpose as it includes the option to create a membership site. Using your ClickFunnels account, you can easily create logins and accept payment.
7.A Large Number Of Integrations
Most online businesses use tools such as Shopify, Facebook, and Aweber for improving sales. Clickfunnels integrates with these services seamlessly and provides a holistic marketing experience. These integrations enable you to manage your business with effortless ease.
Apart from the above, the platform also has other attractive features such as detailed tutorials for using the service. You can even share your created funnels with business associates. Sharing of funnels provides your business with greater exposure, which ultimately leads to better business.
MailChimp Most Significant Features
1. Audience Segmentation
The ability to send customized emails based on audience requirements is an integral feature of MailChimp. This tool lets you create segmented email campaigns that have higher conversion rates than unsegmented ones.
2. CRM Capabilities
MailChimp even has a basic customer relationship management (CRM) system. The product lets you gauge the relationship quality of your business with each customer. I like how it even shows you how and when each contact signed up for your services.
3. Detailed Analytics
Since it's a marketing automation tool, MailChimp provides you with detailed analytics on metrics such as click-through-rates, bounce rates, and open rates. You just need to visit the dashboard and obtain a complete overview of all this data.
4. Landing Page and Form Builder
Any online marketing initiative starts with collecting emails, and for that, you need a landing page and opt-in form. Thankfully, MailChimp provides you with an easy to use opt-in form and landing page builder. Using it, you can create useful pages and forms for adding to your website.
5. Number of Integrations
MailChimp lets you connect with multiple online business tools to boost your marketing efforts. You can connect with payment gateways, e-commerce platforms, and even social platforms. This not only improves your marketing automation process but also increases outreach.
In short, for small businesses, MailChimp is the ideal tool that provides you with complete capabilities for email automation. At the same time, it also provides you with funnel building tools. All this allows you to improve conversion rates for your website.
MailChimp vs Clickfunnels: Pricing
In this section, I'll be comparing the per month pricing plans for both services. I'll also discuss their customer service features.
The best part about MailChimp is that it comes with a completely free plan that's ideal for very small businesses. The free plan supports up to 2000 email subscribers per month and includes one audience and the basic features.
In case you need a paid plan, you can start with the Essentials package at $9.99 per month. This gives you the provision to add up to 50, 000 emails and 3 audiences. It also includes 24/7 email and chat-based customer service.
The Standard plan starts at $14.99 per month and offers up to 100,000 contacts with 5 audiences. Finally, the Premium plan starts at $299 per month and provides the option to add over 200,000 contacts. Since MailChimp has a free plan, it doesn't offer a free trial.
Clickfunnels' basic plan starts at $97 per month and provides limited capabilities such as 20 funnels and 100 pages per funnel. You need to opt for the Platinum or TwoCommaClubX plans for unlimited funnel creation at $297 and $2,497 per month. These plans offer the complete capabilities of the tool, along with comprehensive customer support and training.
From the above pricing comparison, customers will readily understand that Clickfunnels is the more expensive of the two. Perhaps that's why it comes with a 14-day free trial that allows you to check out the service in detail. Then you can always upgrade from the free to paid plans when needed.
That's all about Clickfunnels vs. MailChimp from me. Now, the choice is up to you regarding which tools would help you target your customer better. Both tools offer useful features such as business integrations and customer service, along with funnel building capacity.
That said, if you're looking for a dedicated email automation tool for your small business, then MailChimp provides greater customer satisfaction in less time. And if core sales funnel building capabilities are what you want, then Clickfunnels is the best way to go. Better yet, you can combine the two platforms and enjoy the best of both worlds.
Last Updated on February 1, 2021 by Hanson Cheng