November 11


Best Available Marketing Tools For Your Small Business

By Hanson Cheng

November 11, 2022

  • minute read

Small business tools are necessary for success in today's market, as many small businesses are finding that they must employ sophisticated marketing techniques to remain competitive. The issue is that while large companies have the budgets to hire full-time marketing teams, small businesses often lack the resources to do so. 

This means they need the right small business marketing tool to do the job. That said, such tools for small business marketing can increase in complexity based on the size of the business and its goals, so being selective is key. 

In this article, I will look at the best small business organization tools currently available to help small businesses succeed in the market. From free small business marketing tools to paid versions, these are the top options one should consider for this type of business.

What Is A Marketing Tool For Small Business?

A marketing tool for small businesses is a platform that helps to create and manage marketing campaigns. It is software that makes marketing tasks more manageable and helps automate as many processes as possible.

When it comes to marketing, small businesses have many options available. Various marketing channels, such as online advertising, email marketing, content marketing, and social media marketing, can be used. 

As such, before going into the actual tools, I want to expand on a few of the subsections of marketing that a small business might be interested in. 

CRM Tools For Small Business

These tools ensure that your customer relationships are healthy and that leads are followed up on time.

From keeping track of customer contact information to managing sales pipelines, CRM tools help small businesses stay organized and efficient.

Small Business SEO Tools

SEO is a necessary part of any online marketing strategy. These tools help small businesses improve their search engine rankings and get found by potential customers.

Such tools help with keyword research, competitor analysis, backlink building, and on-page optimization.

When it comes to SEO tools for small business, there are both free and paid options available.

Small Business Accounting Tools

Small businesses need to keep track of their finances, and these accounting tools make it easy. These tools help small businesses stay on top of their finances, with features ranging from invoicing to tracking expenses.

Accounting tools can also help with tax preparation and compliance when a business scales.

Budgeting Tools For Small Business

While various tools for starting a small business might include accounting features, budgeting tools help companies track their spending and plan for future expenses.

Budgeting tools can help businesses track their cash flow, forecast future expenses, and decide where to allocate their resources.

Best Marketing Automation Tools For Small Business

Business automation tools help small businesses save time and money by automating marketing tasks. Such tasks might include email marketing, social media posting, lead capture, and contact management.

Marketing automation tools can also help small businesses nurture leads, stay top of mind with customers, and close more deals. As such, marketing automation is quite a broad term.

HR Tools For Small Business

HR tools help small businesses manage their employee data, from tracking time off to managing payroll. Such devices can also help with performance reviews and onboarding new employees.

Social Media Tools For Small Business

Small business social media tools help businesses with tasks such as scheduling posts, analyzing social media analytics, and track conversions.

With more people using social media than ever before, it’s essential for small businesses to have a presence on various platforms.

The best social media tools for small business will depend on the platforms that are most relevant to your target audience.

Pricing Tools For Small Business

Finally, pricing tools allow small businesses to optimize their pricing strategies and increase sales. Such tools can help businesses track competitor prices, understand customer willingness to pay, and optimize pricing.

In addition, the proper pricing tools can help small businesses to increase margins, reduce churn, and drive more revenue.

What Are The Best Small Business Marketing Tools?

Let's now look at the various tools available for small business marketing.

1. Trello

One Of The Best Project Management Tools For Small Business.


Trello was made for teams that need an easy way to collaborate on any project, regardless of size or complexity. It's simple to set up and use and free in many of its functions.

Whether you want to collaborate, manage projects, or do anything else that makes teams work, Trello will be able to help you out and make your life much easier.

As one of the top small business project management tools, Trello can be customized to fit any team's needs and is very user-friendly. Even if you're not the most tech-savvy person, you'll be able to figure it out and use it to its full potential.

Key Features:

  • The commonly-known board view is just the beginning, with various ways to see your data.
  • The Trello cards contain everything you need, from your team's discussions and files in one place to any specific items that must be done.
  • No-code automation - save time by automating repetitive tasks with Butler.
  • Integrates well with top work tools - keep all your work in one place by combining forces with the tools you already use.


Trello Pricing

Trello comes in at these prices:

This is on a per-user per month basis.

2. NetHunt

Best CRM For Sales And Marketing Teams.


NetHunt integrates with Gmail and LinkedIn to make sales and marketing processes more efficient.

The extension organizes your contacts, companies, and deals in one place. It also allows you to import data from various sources, including CSV files and social networks.

For sales and marketing teams, NetHunt provides an efficient way to manage their contacts and deals. It also offers several features that help users to streamline their processes.

From automatic lead generation to bulk emailing, NetHunt has much to offer users.

You can move your data around quickly, and the interface is super user-friendly.

Key Features:

  • Sales automation elements make it easier for salespeople to manage their processes.
  • Get more out of the tools you already use by integrating with them.
  • Capture leads on your website with a code-free web form builder - this is great if you want to grow your list without having to bother with coding.


3. Hootsuite

Best Social Media Management Tool For Small Businesses.


Hootsuite allows you to schedule and publish content across multiple social media platforms.

This is great for small businesses that want to grow their reach and get more business.

With Hootsuite, you can connect all your social media accounts in one place and easily manage them from there.

Increasing the volume and quality of your content has never been easier.

Hootsuite also provides users with insights and analytics so that you can see how well your content is performing.

From actionable insights to detailed reports, Hootsuite has everything you need to ensure your social media content is effective.

Key Features:

  • Light up your profiles with content that's tailored to each platform.
  • Plan your content with ease using Hootsuite's drag-and-drop interface.
  • Stay on top of trends with Hootsuite's Insights feature.
  • Post on time, every time, with Hootsuite's Scheduling feature.


4. Yoast

Best SEO Plugin For WordPress Marketing.


Yoast is an excellent tool for small businesses that want to improve their SEO.

The plugin provides an easy way to optimize your website for search engines.

It also offers several features that help you fine-tune your site to be as visible as possible. Yoast has much to offer users, from optimizing your posts for specific keywords to creating XML sitemaps.

Being one of the best small business search engine optimisation tools for WordPress, this plugin is very beginner-friendly. Even if you are unfamiliar with SEO, you should be able to use the plugin easily.

This lets you focus on creating more naturally-optimized content rather than worrying about the technical aspects of SEO.

Key Features:

  • 24/7 support means you can get help for any issues you might have, anytime you need it.
  • The help center provides a wealth of resources to help you resolve any issues you might have.
  • Free support forums give you access to the Yoast community, where you can ask questions and get advice from other users.
  • The Yoast SEO academy offers courses that teach you everything you need to know about SEO to optimize your site effectively.


5. Streak CRM

Best For Keeping Your Sales Pipeline Moving Forward

Streak CRM

Streak CRM keeps your pipeline full and helps you close more deals.

The tool gives you all the features you need to manage your sales process from start to finish.

With the ability to customize a perfect process for your business, you can ensure that every deal is managed efficiently.

With real-time updates, you can always see where each deal is at and what needs to be done next.

You can easily filter, sort, and group your deals so you can see them how you want.

Looking into the future, you can also use Streak's forecasting feature to see which deals are likely to close and when.

Key Features:

  • View tracking data that shows you when and how often your emails are being opened.
  • Use snippets to insert commonly-used phrases into your emails quickly.
  • The thread splitter lets you break up long email threads into separate conversations.
  • Mail merge enables you to send personalized mass emails.
  • The send later feature lets you schedule your emails to be sent at a later time.


Streak CRM Pricing

Streak CRM comes in at these prices:

6. Google Analytics

Best For Reaching Your Goals With Powerful Digital Analytics.

Google Analytics

Google Analytics is a powerful digital analytics tool that can help you to reach your business goals while doing market research for free.

The tool provides insights into your website traffic to see how users find and interact with your site.

This lets you make informed decisions about improving your site and marketing your business more effectively.

This platform integrates seamlessly with Google's other products so that you can get a holistic view of your digital marketing efforts. 

If you want to understand your customers better, Google Analytics is the tool for you.

With the whole platform offering some of the best digital marketing tools for small business, the amount of industry data you can use is plenty.

Key Features:

  • Measure what matters to you to track progress against your business goals.
  • Get more out of your advertising budget by understanding which ads drive results.
  • Connect your insights to results by linking Analytics to your other Google products.
  • Build a complete picture of your customers by integrating data from multiple sources.
  • Get digital insights that propel impact by taking action on your data.


Google Analytics is free to use.

7. EngageBay

Best For Marketing And Selling Faster.


EngageBay provides a single platform to help you market better and sell faster.

The tool includes features for email marketing, contact management, social media management, and more.

Whether it's identifying hot leads, staying in touch with customers, or closing more sales, EngageBay can help you to achieve your goals.

The platform allows you to store unlimited contacts and create custom contact lists.

If you want to boost customer happiness and loyalty, EngageBay's engagement features can help.

Key Features:

  • Contact management center to help you store and segment your contacts.
  • Deal management to help you track your deals and progress through the sales pipeline.
  • Sales automation is used to automate repetitive tasks and close more deals.
  • Appointment Scheduling sets up meetings with leads and customers.
  • Forms & Landing Pages builder creates custom forms and landing pages.


EngageBay Pricing

EngageBay provides these pricing plans:

8. Keap

Best For Scaling A Business.


Keap provides a whole suite of tools for entrepreneurs who want to start and grow their businesses.

The platform helps you to manage your contacts, automate your marketing, increase sales productivity, and more.

When it comes to automation, Keap has you covered with a personalized yet scalable approach that fits your business needs.

This means that as one of the top small business communication tools, you can send personalized communication without manually sending each one, saving you time and increasing your efficiency.

Key Features:

  • Send the right messages that your audience will want to read.
  • Collect new leads with minimal effort by automating your marketing.
  • Help others grow by sharing your knowledge and expertise.


9. Pipedrive

Best For Getting Your Sales Team Organized.


With statistics showing that those using Pipedrive close as much as 28% more deals after using it for just a year, it's no wonder this tool is so popular.

Pipedrive sales CRM software is designed to help you close more deals in less time, giving you the information and insights you need to succeed along the way.

Set up your pipeline to match your sales process, and then drag and drop deals through it to track your progress.

You can then update deals with notes, files, and conversations and add tasks to ensure that nothing falls through the cracks.

Key Features:

  • Prioritized activity reminders to keep you on track.
  • Webhooks to integrate with other apps and services.
  • Open API to customize Pipedrive to your needs.
  • Workflow automation to automate repetitive tasks.
  • Smart contact data to help you keep track of your contacts.
  • Google and social media data export to help you get the most out.


10. CoSchedule

Best For organizing all your marketing from a single interface.


CoSchedule helps you get more done in less time, by letting you use work management software created for marketers. This was designed to help you save time, increase productivity, and make your campaigns more successful.

With this platform, you can efficiently schedule and shift through your content calendar, plan and publish blog posts and social media updates, collaborate with your team, and measure your results in one place.

If you're part of a team, everyone can have visibility into what's being worked on and when it's due so that you can avoid overlap and duplication of effort.

And if you're working with outside contractors or agencies, you can give them access to only the parts of CoSchedule that they need to see.

Share all your files in one place, get real-time alerts when someone makes a change, and know that your work is always backed up and safe.

Key Features:

  • Manage marketing requests to keep track of what needs to be done.
  • Eliminate content bottlenecks to keep the work flowing.
  • Maximize resources to increase output and get more done.
  • See everything together in one place to get a clear picture of your progress.
  • Share your progress with higher-ups to keep them updated on your progress.
  • Show what your marketing is doing to prove your worth to the company.


11. Canva

Best For Anything Design Related.


Canva is an excellent tool for those who are not designers but need to create visuals and graphics for their business.

Thousands of professional templates help you get started, and you can upload your photos or choose from over 60 million stock images.

Easily add text, shapes, and effects to your designs, and then share them directly to social media or download them for print.

You can also invite people to collaborate on your designs so that you can get feedback and ideas from others.

Designs can be created for web or print; moreover, there are no limits to the number of designs you can make.

You can then download your creations or present them directly from Canva to save time.

Key Features:

  • Team folders help you to gain visibility into all your team's designs, and plan, create, schedule, and publish your content faster.
  • Real-time collaboration across devices lets you work on designs with others in real-time, no matter where you are.
  • Built-in comments help you give and receive feedback on your designs.


Canva Pricing

Canva offers a free version and paid versions.

When it comes to the paid versions, these are the plans:

Paid Vs. Free Tools For Small Business Owners

Small business marketing tools come in various shapes, sizes, and price tags. Some are free, while others come at a cost. It's essential to carefully consider each tool and how it will benefit your business before shelling out any money.

Free tools offer many advantages to small business owners on a budget. For starters, they don't require any upfront costs. Additionally, some free versions of paid tools may offer more features than the stripped-down versions of paid tools.

Paid tools usually offer more comprehensive features than their free counterparts. They also tend to have better customer support, which can be crucial when first learning how to use the tool. That said, paid options can quickly become expensive, especially if you need to subscribe to multiple tools to get the job done.

In this regard, the best marketing tools for small businesses offer a balance of features and affordability.

Do Some Business Tools Offer Marketing Features As Well?

Some business management tools do offer marketing features, but they're often limited in scope. For example, accounting software will allow you to track expenses and revenue but won't likely offer marketing features like email marketing or social media management.

This is due to the two things being distinct areas of focus. Business management tools are designed to help you run your business more efficiently, while marketing tools are designed to help you promote and grow your business. As such, they each serve a different purpose.

What Steps Should Happen Before/After Using Marketing Tools In Business?

Using market research tools is crucial for any business that wants to succeed and, as such, should be the first step in any good marketing campaign. After all, how can you market your products or services if you don't know who your target audience is or what they want?

That's where market research comes in. Market research allows you to gain valuable insights into your target audience and what they're looking for. This, in turn, will help you create marketing campaigns that are more likely to resonate with them.

Once you're done your market research, the next step is determining which marketing channels will be most effective for reaching your target audience. There are a variety of marketing channels available, each with its strengths and weaknesses. For example, social media tools are great for building relationships with potential customers, but they're not always the best option for driving sales.

It's critical to point out that building relationships with customers is still essential in any business situation, even if sales aren't the current goal. This is where CRM tools typically come into play. CRM tools (or customer relationship management tools) help you keep track of your relationships with customers and potential customers. This information can be extremely valuable when creating targeted marketing campaigns.

Last but not least, you need to measure the results of your marketing campaigns to see what's working and what isn't. An online business must track analytics to see how website visitors are interacting with their site. This information can be used to improve future marketing campaigns.


Learning how to make money online in a business can be difficult, but it becomes much easier with the right tools. Several marketing tools are available to small business owners, each of which has its own strengths and weaknesses. The best marketing tool for your business will depend on your specific needs and goals.

Whether you want to share your message with the world or just need a way to keep track of your customers, a marketing tool can help you achieve your goals. The key is finding the best suits your needs and budget.

Last Updated on November 11, 2022 by Hanson Cheng

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Hanson Cheng

About the author

Living in Bali with my Fiancee and puppy, (Alina and Pickles).
Scaling online businesses and sharing lessons learned on this website and in our email newsletter.

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