November 26, 2020

15 Best WordPress Funnel Builder For 2021

by Hanson Cheng

WordPress is the undisputed king of content management systems (CMS).

The supreme software engine powers 39% of the web, with 27+ million websites running on the platform. Fortune 500 companies, hobby bloggers, small and medium businesses, professional bloggers, and online startups have all found a home for their websites on WordPress.

But there’s a problem.

WordPress can be a tad overwhelming. Building a beautiful site, let alone a funnel on the platform, is tricky and laborious.

That’s why you must hunt for the best WordPress funnel builder on the market to make your work easier. With an agile builder on hand, building websites and funnels will be a pleasure, not a pain.

In this post, I will reveal the 15 top WordPress funnel builder for building better funnels in 2021 and beyond.

Let’s dive in.

What Is A Funnel Builder?

A funnel builder is design software that helps users design optimized, automated, and profitable sales funnels on their websites.

15 Best WordPress Funnel Builder In 2021 And Beyond

There are plenty of WordPress funnel builder out there. To save you the hassle and enormous time investment of scouring the web in search of quality ones, I’ve compiled a list of fifteen top builders available today.

I’ll give you an overview of each builder, explore its features, and tell you how much it costs so you budget accordingly.

Let’s begin.

Hailed as one of the top landing page builders, Leadpages is also superb for building funnels on WordPress. 

They help small businesses build websites, conversion-tested landing pages, alert bars, pop-ups, and more. 

You can use the code-free software to collect leads and sell your products.

Features

  • Create funnel landing pages connected to your email service provider.
  • Design high-converting websites that turn browsers into buyers.
  • Stripe-powered for efficient major credit card acceptance, automated receipts, and refund processing.
  • Time-based and exit triggered pop-ups so you reach users at the perfect moment they are likely to convert.
  • Alert bars allow you to engage users without being obtrusive.
  • Leadpages checkouts for assured payments processing, quick receipt delivery, and taking recurring payments.
  • Integrations with major payment gateways, CRMs, and analytics software like Stripe, HubSpot, Shopify, and Google analytics.

$59 per month for the popular pro plan that includes everything you need to build and grow an online business.

Next up is CartFlows.

CartFlows is a leading specialized WordPress plugin that lets you build funnels, among other things. They are arguably the number one funnel builder for WordPress.

You can use it to build funnels to sell virtually anything.

Whether you sell physical products, digital products, online courses, dropshipping products, or subscriptions, CartFlows makes everything super easy for you.

Features

  • Done-for-you templates for everything including checkouts, landing pages, upsells, and thank you pages.
  • Compatible with all the popular page builders like Elementor, Divi, Beaver, Thrive Architect, and Gutenberg.
  • One-click order bumps so you sell additional products fast.
  • Conversion-friendly checkout with trust seals, logos, and reassurances everywhere to calm the nerves of shoppers.
  • Unlimited upsells and downsells, so your shoppers spend more on each shopping visit.
  • Supports well-known payment gateways like PayPal, Stripe, Auth.Net, Mollie, and more (Square on the way).
  • Analytics and testing, so you quickly spot your winners and the strugglers.

$299 per year for one license, which can be used on up to 30 websites.

No discussion on WordPress Funnel builder is complete without mentioning Thrive Architect

Thrive is a prominent WordPress plugin used by thousands of people across the globe. 

They enable users to build conversion-driven websites through an impressive range of WordPress themes.

Disclaimer:  This is the builder I use. 

Features

  • Create remarkable pro-looking sales pages easily inside WordPress and do your copy in half the time using the handy fill-in-the-blanks templates.
  • Thrives Theme Builder allows you to build a stunning sales-ready website in 15 minutes or fewer.
  • Fully customizable with hundreds of adjustable design and page elements for tweaking every aspect of your pages for a pixel-perfect look.
  • 269+ gorgeous landing page templates are all designed with conversions in mind.
  • On-the-spot previews of how your page looks on desktop, tablet, or mobile devices without the hassle of time-consuming page reloads.
  • Mobile responsive capability so all your pages provide fussy users a delightful experience even on smaller screens.
  • Product launch pages for powerful, unforgettable product launches that turn heads in your market.

$67 one-off payment for one site, which covers lifetime updates and support for 1 year.


$228 annual payment for the entire suite of Thrive Themes Products.  (This is what I have.)

Elementor laud themselves as the ultimate WordPress page builder. 

With an astonishing 5,000,000 customers who have built their websites using the software, no one can begrudge them their crown as the number one WordPress page builder. 

You can create captivating sites and pages using their slick drag-and-drop editor.

Features

  • WooCommerce for you to design splendid stores by placing product widgets precisely where you want them.
  • Total customization and design freedom allows you to make deft touches on tiny details of your pages.
  • All-in-one marketing tool that merges all your funnels, sales, and marketing workflows.
  • Pop-up builder for all sorts of pop-ups like exit, hello bar, fly-in, slide-in, and full screen.
  • 300+ tailor-made templates carefully crafted to every industry and niche.
  • Testimonial Carousel Widget to underline your social proof by showing a spinning carousel of your best clients gloating about you.
  • Pricing widgets to create modern pricing tables or lists to show various price points of your products or services.

Plans range from $49 to $199 annually, with support and updates for a year.

Next is the Divi Builder, an Elegant Themes product.

They’ve simplified the design task a great deal and take WordPress design a few notches higher. Business owners who’ve never designed a website before can confidently make lovely sites using their effortless visual drag-and-drop editor.

They started as a back end builder software, but they’ve now switched to front-end visual editing and have won many fans as a result.

Features

  • The Visual editor lets you design pages live and see changes the moment you make them—no time lags.
  • 100+ full website packs for every niche market out there so you can pick one and get up and running fast.
  • Quick CartFlows setup for all your funnels, frictionless checkout, order bumps, 1-click upsells and downsells, cart abandonment recovery, and more.
  • 800+ pre-made designs to save you the time and effort of creating outlines from scratch.
  • Reduces plug-in bloat by giving you opt-in forms, contact forms, pricing tables, testimonials, sliders, shortcodes, social media buttons, and interactive Google maps right out of the gate so you won’t need plugins for those functions.
  • Complete design control for you to alter and polish up every page element to your liking.

You pay $89 per year for their flagship plan or a $249 one time fee for lifetime access and updates.

Another respected funnel builder in WordPress circles is OptinMonster.

They have a noteworthy 1,000,000 users, so they must be doing something right. 

OptinMonster obsesses about one thing: conversions.

Their crammed conversion toolbox turns visitors into subscribers, subscribers into leads, leads into buyers, buyers into brand evangelists.

Features

  • Slick drag-and-drop builder enables you to create captivating pages, forms, and pop-ups instinctively.
  • Targeted campaigns for hyper-personalized messaging through geo-location targeting, referrer detection, cookie retargeting, device-based targeting, and page-level targeting.
  • Campaign triggers to pick user actions and win back cart abandoners, make timed offer displays or reinvigorate inactive visitors.
  • Multifaceted campaign types like lightbox popups, welcome mats, floating bar, slide-in scroll box, inline forms, content lockers, and countdown timers.
  • Supports 18 email service providers including Total Send, Pardot, and Customer.io besides the major ones.
  • Data Insights through revealing numbers gleaned from A/B tests and conversion analytics.

While their plans start at $9, to unseal the big league features pick the Pro or Growth plan which cost $348 and $588.

Karta is a compact software that packs together a funnel builder, sales funnel builder, website host, marketing automation, email service provider, membership sites, courses, and a landing page design, all rolled into one.

Yeah, long list, I know.

Their goal? 

To give users absolutely everything they need to start, build, and grow a booming online business—from one place.

Features

  • Build funnels and campaigns via precooked campaigns or custom-build yours complete with triggers, lead tagging, sequence building, and more.
  • 100+ full-page & 500+ section templates all fully customizable and 100% mobile responsive.
  • Smart checkouts with 1-click transactions, buyer tagging, upsells, downsells, plus order bumps.
  • Intelligent lead management complete with lead tagging, lead scoring, transaction history, emails received, along with support tickets.
  • Next-gen email marketing that supports behavior-driven automation, custom tags, flexible templates, multiple trigger rules, along with SMSs.
  • Membership sites for deep learning experiences, structured lessons, drip content, multiple membership tiers, and content served as text, video, or audio.
  • Agile Help Desks with live chats, canned responses, multi-agent collaboration, and ticketing by department for specialized help.

Plans start at $99 per month up to $499 for agencies, but the sweet spot with all the juicy features costs $199 a month.

Like Kartra, Get Response isn’t just a page builder, it’s an all-purpose marketing powerhouse.

The software includes funnels, marketing automation, shopping carts, webinars, landing pages, and their mainstay email marketing.

You can generate leads, nurture them, and sell products through the tool.

Features

  • Funnels for you to build your lead magnet, webinar, or sales funnels.
  • Landing pages to convert traffic into leads and sales.
  • Autoresponders to nurture leads from sign-up to the sale and email analytics, so you gauge the performance of your emails.
  • Marketing automation to design automation workflows tailored to the buyer’s journey based on user behavior and data.
  • E-commerce tools like stores, payment processors, abandoned carts, segmentation, recommendations, and native e-commerce plugins to sell your digital products.
  • Payment integrations with PayPal, Stripe, Square, Blue Snap, and PayU so you sell easily without leaving your Get Response dashboard.

Plans range from $15 to $99 per month while their most popular plan is $49.

Another admired WordPress funnel builder is OptimizePress.

Built way back in 2010, Optimize Press is the original WordPress landing page builder. They help online entrepreneurs and small business owners get more leads and sales on WordPress without looking for extra tools from elsewhere.

They have all the tools you need to capture leads, engage them, and close the sale.

Features

  • Customizable sales pages with mobile-ready templates, countdown timers, videos, buttons, progress bars, the whole e-commerce shebang.
  • 40+ GDPR-compliant landing page templates complete with 2-step opt-in forms and mobile-responsive.
  • Email service provider and CRM integrations so you follow up and engage your leads until they are ready to buy.
  • Funnels for every scenario: product launch funnels, webinar funnels, coupon funnels, or lead magnet funnels.
  • Checkouts and payments plugin equipped with Stripe integration, coupons, buyer info, tax collection, downloads delivery, custom sales flows, and readily available buyer details.
  • Includes a free marketing theme designed for blazingly fast speeds and high conversions.

You pay $99 annually for the Essential Plan, $149 for the Business Plan, and $199/year for the Suite Plan that has all the bells and whistles.

An alternative WordPress funnel builder is ClickFunnels.

Undoubtedly, their forte is funnels, highly profitable ones at that. They have processed billions worth of orders over the years through their sought-after system.

They have proven pre-designed funnels to help digital marketers lure visitors into pathways that gently lead them into becoming buying customers.

Features

  • 26+ made-to-measure funnels to fuel business growth whether it’s a two-step tripwire funnel, a launch funnel, a video sales letter funnel, or a follow-up funnel (plus more).
  • 30+ landing page templates to turn your organic or paid traffic into leads and sales.
  • Unlimited funnels and pages so you can build as many as you like and upsell customers as often as you like.
  • Use multiple domains from one account and make big savings.
  • Dual products capability so you can sell digital products and physical products
  • User-friendly editor anyone can master and build marvelous pages in a few minutes.

The entry plan is $97/month while the Platinum Plan with priority support and unlimited follow-up funnels costs 297/month.

An additional WordPress funnel builder is Builderall. 

Builderall is a versatile do-it-all digital marketing platform. 

It's a great fit for online startups that want everything they need to build a modern business without paying a fortune they'd fork out if they bought the tools separately.

Features

  • Cheetah Website Builder, a crazily fast builder that allows you to design stunning websites at supersonic speeds.
  • 20+ out-of-the-box funnels for every marketing and selling situation you can think of from free trial funnels to the complex reverse squeeze funnel.
  • Drag n Drop e-learning platform for all your online courses, membership sites, and paid content or open community needs.
  • Bump sales, upsells, and downsells to maximize earnings from all your offers.
  • Scarcity triggers like evergreen or fixed date countdown timers that cause customers to act on your offers promptly.
  • A/B Split Testing to enable you to quickly spot gaps and opportunities to improve your campaigns.

For $69,90 per month, you can enjoy the platform's gazillion apps.

Yet another WordPress builder on the market is Landingi.

Landingi is an extensive marketing platform that allows users to create landing pages and hike the results of their marketing campaigns. 

Whether you are a solo business owner, marketer, or agency, Landingi can easily meet all your everyday marketing needs. You can build funnels and landing pages, manage leads, insert pop-ups, and run A/B tests.

Features

  • Clone landing pages you like or want to split test using the super-quick 1-click duplication feature.
  • 300+ customizable landing page templates that cover every sector on the market and are editable in real-time.
  • 40+ smooth integrations with the top tools you love using like Salesforce, HubSpot, Zapier, Aweber, and Get Response.
  • A/B testing to assess and optimize every element of your campaigns for better results.
  • Build multiple funnels, link many landing pages, and move leads from one stage of the customer journey to the next—set once and forget.

Plans start at only $29 per month, but for the best value for money pick the Automate Plan that goes for $79

Known as a flexible marketing automation platform, Active Campaign is more than a mere WordPress builder. 

You can connect all your marketing tools and activities like CRM, SMS automation, email autoresponders, and sales automation through the entire customer journey for a consistent customer experience.

The best part? 

You can create your automation workflows in a few minutes because it's so easy to use.

Features

  • 500+ automation recipes for automatic sales management, discounts, abandoned cart emails, and win-back campaigns.
  • Omni-channel marketing covering messaging and text, emails, landing pages, conversations, and chat.
  • 300+ integrations with the finest apps you love like Slack, Shopify, and Twilio.
  • Advanced 5-version split testing that allows you to test the sender name, subject line, email content, or images.
  • Site and event tracking so you see exactly what your visitors are doing and respond accordingly—automatically.
  • Mobile CRM app and CRM with sales automation to keep track of all customer interactions.

Prices range from only $9 to $229 per month, with the $49 plan being the most competitive.

Beaver is a trusted drag-and-drop WordPress builder used by big brands like WP Engine, Crowd Favorite, and GoDaddy. 

The Beaver Builder lets you craft an outstanding custom website in minutes. You don’t have to waste money on hiring expensive developers or buying pricey themes. You can use it on individual pages or to make complex designs in the content area of your pages.

Their motto is simple: build a website in minutes, not months.

Features

  • Beaver Funnels a paid add-on gives you access to 5 ready-to-go funnels you can deploy in seconds.
  • Easy intuitive editor, so simple that a total newbie can design a decent website in minutes and pass for a developer.
  • Unlimited installs so you can use the software on as many websites as you like without paying for individual licenses, which would be costly.
  • Fully customizable to empower you to build your dream pages and also supports shortcodes and widgets which give you more creative wiggle room to design what you want.
  • E-commerce integrations with WooCommerce, Big Commerce, and Digital Downloads for you to sell your products easily.
  • Animations and video backgrounds to jazz up your pages and make them sizzle.

The Standard plan is $99 per year, but you must use your theme while the Pro and Agency plan that comes with the Beaver Theme costs $199 and $399, respectively.

Finally, we will explore the Astra Theme.

Compared to most builders, Astra is more lightweight and agile, but you can do a lot with it on your site with their multi-purpose WordPress theme only. 

At its heart, the Astra Theme is very minimal. It gives you a basic theme for you to work your magic on it and design whatever you want.

Features

  • Speedy because it’s a very lightweight SEO-optimized theme—it loads in an unbelievable half a second.
  • WooCommerce module lets you create sales funnels, showcase products in a grid format, a quick view feature to see products without opening a new page, and a dropdown cart.
  • 280+ starter sites if you don’t want to build your website from scratch.
  • Free version for those who want to try it out first or just want to enjoy their features without paying a dime.
  • Compatible with big page builders like Divi, Beaver, SiteOrigin, Elementor, Visual Composer, and Brizy.
  • Create online courses with the LearnDash and LifterLMS integrations.

Astra has three plans which cost $47, $169, or $249 per month. You can also pay a one-off fee for lifetime access at $249, $499, or $699 respectively.

Fuel Business Growth With WordPress Funnel Builder

To sum up, choosing the best WordPress Funnel builder depends on your brand’s specific needs, design experience, and budget.

The more you understand your business’s unique needs, the easier it becomes to choose the right software to meet them. If you are an experienced designer, go for funnel builders that give you 100% design freedom. But if your design skills are amateur at best, choose builders with many templates for a quick, painless start.

Of course, if you have a fat budget you have a wider range of choices, while a limited budget restricts your options.

But one thing is certain: a well designed and optimized funnel drives exponential business growth.

Last Updated on April 22, 2021 by Hanson Cheng


About the author

Hanson Cheng

Living in Bali with my Fiancee and puppy, (Alina and Pickles). Scaling online businesses and sharing lessons learned on this website and in our email newsletter. Always happy to hear from you, so find me on Instagram if you want to say hi!

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