Author name: Hanson Cheng

Living in Portugal with my wife and puppies. Scaling online businesses and sharing lessons learned on this website and in our email newsletter. Always happy to hear from you, so find me on Instagram if you want to say hi!

Referral Marketing

The Power of Influencer Marketing for Business

Influencer Marketing is the future of online business; learn how to master it in our latest article. Discover the key strategies, tools and tips used by top influencers to increase brand awareness and connect with audiences on a deeper level. Don’t miss out on this game-changing marketing trend – read our article and get ahead of the curve!

Sales Psychology

The Basic Needs of Survival: Its Impact on Buying Behavior

Discover the psychological nuances behind our basic survival instincts and how they play a role in our purchasing decisions. Learn how our primal needs for sustenance, safety, and social interaction impact consumer behavior in today’s modern world. Explore the science behind our innate desires and how they influence our purchasing patterns in ways we may not even realize. Gain a deeper understanding of the connection between our fundamental needs and the choices we make as consumers.

Sales Psychology

Impulse Buying Psychology: Fulfilling Basic Needs and Desires

Discover the deeper motivations behind impulsive purchases and how they fulfill our most fundamental needs and desires. Uncover the psychology that drives impulse buying and gain insights into how you can better manage your own purchasing behavior. From the thrill of instant gratification to the satisfaction of self-expression, explore the fascinating intersection between psychology and consumer behavior.

Sales Psychology

Trust and Credibility: How it Fulfills Basic Needs and Desires

Discover how trust and credibility play a vital role in fulfilling our basic needs and desires. Learn how building trust can create a heightened sense of comfort and security, while credibility can promote a greater sense of value and authenticity. Gain insights and practical tips on how to cultivate trust and credibility in yourself and others for a more fulfilling and rewarding life.

Sales Psychology

Personal Values and Beliefs: Impact on Basic Needs and Desires

This article explores the intersection of personal values and beliefs, and how they shape our most fundamental needs and desires. By delving into the ways our values and beliefs inform motivations and decision-making, we can gain insights into our own behavior and the world around us. Whether examining our relationships, careers, or societal roles, understanding the impact of our innermost beliefs is essential to personal growth and fulfillment. Join us as we explore this fascinating topic and unlock the secrets to living more authentically and purposefully.

Sales Psychology

How Scarcity and Urgency Fulfill Basic Needs and Desires

Unlocking the secrets of human behavior, this article delves deep into the fascinating relationship between scarcity, urgency, and our most fundamental needs and desires. Whether it’s food, shelter, love, or success, learn how our minds are wired to respond to scarcity and urgency, and how understanding this can help you achieve your goals and live your best life.

Sales Psychology

How Culture and Upbringing Impact Basic Needs and Desires

Uncover the intriguing ways in which our cultural backgrounds and upbringing shape our fundamental needs and desires. Explore how social norms, family dynamics, and traditions impact our perspectives on intimacy, success, and happiness. Discover the fascinating interplay between nature and nurture in shaping our deepest inclinations.

Sales Strategies

Understanding the Customer’s Decision-making Process

Discover the psychology behind your customers’ decision making and learn how to tailor your marketing strategy to meet their evolving needs. Gain valuable insights into the factors that drive purchasing decisions and take steps to improve your overall customer experience. From initial research to final purchase, this article unpacks the steps your customers go through on their journey to becoming loyal advocates for your brand.

Sales Strategies

How to Create a Sense of Urgency for the Customer

This article will show you how to create a sense of urgency with your customers, making them feel compelled to take action. Learn the tactics and strategies you need to infuse urgency into your marketing and sales efforts and get results. From crafting compelling copy to tapping into the psychology of urgency, we’ve got you covered. Don’t miss out on the opportunity to create a sense of urgency that drives conversions and improves your bottom line.

Paid Advertising

Marketing Channels: The Benefits of Paid Advertising

Unlock the potential of paid advertising and take your marketing strategies to the next level. Learn about the different channels that can increase your brand’s visibility and drive more traffic, conversions, and profits. Discover the benefits, challenges, and best practices that can help you succeed in this competitive digital landscape. Empower your business today and make the most out of your advertising investments.

Referral Marketing

Marketing Channels: Boost Sales with Referral Marketing

Discover the power of referral marketing and how it can drive growth for your business. Learn why it’s important to leverage your existing customer base and how to create a successful referral program. From word-of-mouth to social media, explore the various channels available to boost your brand’s visibility and increase customer loyalty. Don’t miss out on this effective marketing strategy that can bring in new business and foster long-lasting relationships with your customers.

Content Marketing

Marketing Strategies: Using Content Marketing for Your Business

Learn how to develop a winning content marketing strategy that will help your brand rise above the noise and connect with your target audience. Discover the key elements of a successful campaign and tips for creating valuable, shareable content that builds brand awareness and drives conversions. With content marketing rapidly gaining steam, this article is a must-read for marketing professionals looking to stay ahead of the curve.

Social Media

Marketing Channels: Promoting Your Brand with Social Media

Increase your brand’s online presence with these proven social media marketing channels. Learn the best strategies for creating authentic content, building a loyal community, and increasing sales. Whether you’re a small business owner or seasoned marketer, these tips will help you succeed in the competitive world of social media.

Influencer Marketing

Marketing Trends: The Pros and Cons of Influencer Marketing

Discover the latest trends in influencer marketing and how it’s transforming the way brands connect with their audience. From micro-influencers to nano-influencers, learn how to leverage this strategy to build credibility, boost engagement and drive sales. Gain insights into successful campaigns and stay ahead of the curve with this must-read article on influencer marketing.

Retargeting

Marketing Tactics: Retargeting as a Powerful Tactic

Discover the powerful marketing strategy that is taking the digital world by storm – Retargeting. Learn how to effectively target your audience and increase your brand’s return on investment. With Retargeting, you can drive more traffic to your website, increase your conversion rates and boost your online sales. Get ahead of the competition and unlock the full potential of this game-changing marketing tool today.

AI & Machine Learning

Marketing Trends: Target Audience with AI & Machine Learning

Are you curious about how AI and machine learning are revolutionizing the field of marketing? This article dives into the latest trends and innovations in AI-powered marketing, including chatbots, personalized content, and predictive analytics. Discover how these tools are transforming the way businesses reach and engage with their audiences, and gain insights into how you can leverage them to stay ahead of the curve.

Digital Entrepreneurship

Sales Technology: The Innovation and Benefits of Automation

Discover the power of sales automation technology as it transforms your business with increased efficiency, productivity, and profitability. With its advanced features and capabilities, you can streamline your sales processes, personalize customer interactions, and optimize your sales performance like never before. Harness the true potential of automation technology and unlock a new level of success for your sales team and organization.

Video Marketing

Marketing Trends: The Power of Video Marketing

Discover how leading businesses are leveraging the untapped power of video marketing to get their brand noticed! From engaging product demos to captivating storytelling, find out how you can use video to create a connection with your audience and drive meaningful results. Don’t miss out on the latest marketing trend – read on now!

SEO

Marketing Strategies: SEO for Essential Business Growth

Learn the latest marketing strategies to improve your website’s SEO and boost your online presence. Discover key techniques to attract more traffic and maximize your exposure in search engine results pages. With these powerful insights, you can take your business to the next level and reach new heights in your digital marketing efforts.

Augmented Reality

Marketing Trends: Establishing a Brand with Augmented Reality

Discover the fascinating world of augmented reality and how it is revolutionizing the marketing industry. From virtual product demos to immersive experiences, find out how businesses are using AR to enhance their brand and connect with consumers like never before. Get ahead of the curve and explore the latest marketing trends in augmented reality today.

Digital Marketing

Marketing Strategies: Digital Marketing and Promotional Services

Discover the latest digital marketing strategies to elevate your brand and attract customers. From SEO optimization to social media tactics, this article offers expert insights and practical tips to help you stay ahead of the curve in the ever-evolving landscape of online marketing. Get ready to transform your business and increase your online presence with these proven marketing strategies.

CRM Tools

Marketing Tools: CRM Tools for a Successful Business

Discover how today’s top CRM tools can help you streamline your marketing efforts and build strong relationships with your customers. Learn about the latest features and benefits, and find the perfect solution for your business needs. Start optimizing your marketing strategy today with the power of CRM.

Landing Pages

Marketing Tactics: The Importance of Landing Pages

Discover how Landing Pages can transform the way you attract and engage potential customers. Explore the key elements you need to create a compelling landing page that will drive conversions and boost your marketing efforts. Learn from industry experts and get practical tips and tools to optimize your landing pages for maximum impact. Start converting today!

Automation Tools

Marketing Tools: Stay Competitive with Automation Tools

Discover how you can streamline your marketing strategies and improve your ROI by using automation tools. Explore the benefits of AI-powered solutions and learn how they can help you save time, increase efficiency, and deliver personalized experiences to your clients. From email and social media to lead scoring and analytics, your marketing game will never be the same.

Email Marketing

Marketing Strategies: The Power of Email Marketing

Learn how to boost your marketing efforts with email campaigns that bring remarkable results. Discover the latest tips, tricks, and best practices in email marketing that can help drive higher engagement, conversion rates, and revenue for your business. Explore how to create compelling email content, segment your audience effectively, and personalize your campaigns for maximum impact. Start building a successful email marketing strategy today!

Accountability

Sales Culture: The Importance of Accountability

Learn how your company can develop a sales culture of accountability and increase revenue. Discover the benefits of setting clear expectations, tracking progress, and holding team members responsible for their results. Gain insights from experts on how to create a culture of ownership and commitment that will drive your sales team to new heights.

Conversion Rate Optimization

Marketing Tactics: Conversion Rate Optimization for Business

Discover the secret to boosting your sales with Conversion Rate Optimization. Unleash the potential of your marketing tactics with practical tips and strategies that are sure to take your business to the next level. Learn how to optimize your website and campaigns to attract more customers, increase conversions, and drive revenue. Don’t miss out on this opportunity to transform your marketing efforts and see real results.

Digital Entrepreneurship

Sales Process: The Process of Closing a Sale

Learn the key strategies and techniques you need to master the art of closing deals. This article will walk you through the essential steps to convert leads into customers through effective sales conversations, building trust, and applying persuasive sales tactics. Gain the secrets you need to close deals like a pro and take your sales process to the next level.

Networking

Sales Strategies: Networking as a Necessary Business Tool

Discover effective sales strategies to help you make meaningful connections and grow your business through networking. Learn how to build relationships, ask the right questions, and follow-up to keep the conversation going beyond your initial interaction. Gain invaluable insights from top sales professionals who have mastered the art of networking to achieve success. Whether you’re a seasoned salesperson or just starting out, these networking strategies will help you close more deals.

Sales Tactics

Sales Tactics: Emailing Strategies for Customer Engagement

Discover the most powerful tactics to increase the open rate of your emails and win your audience’s attention. Learn how to craft irresistible subject lines, personalize your messages, and optimize your email campaigns for maximum impact and results. From segmentation and automation to A/B testing and analytics, this article covers everything you need to know to master the art of sales emailing and boost your sales and revenue.

Communication

Sales Culture and the Importance of Communication

Discover the importance of effective communication within your sales team. Learn tips for improving collaboration, building trust, and creating a positive sales culture that drives results. Find out how open communication can boost morale, increase revenue and make a lasting impact on your bottom line.

Qualifying

Sales Process: Qualifying Prospective Buyers

Learn the art of qualifying leads and achieve greater sales success with our comprehensive guide on the sales process. Discover proven techniques for identifying high-quality prospects, understanding their needs and pain points, and moving them closer to a purchase decision. From targeted questioning to active listening, we’ll show you how to build meaningful connections with potential customers and convert them into loyal clients. Don’t miss out on this essential resource for any business looking to boost their sales growth.

Digital Entrepreneurship

Sales Technology: Improving Performance with Cloud Computing

Discover how cloud computing is revolutionizing sales technology and improving business operations. Learn about the benefits of using cloud-based applications for sales management, including enhanced collaboration, scalability, and data security. Gain insights into the latest trends and innovations in sales technology and stay ahead of the competition with cloud computing solutions.

Prospecting

Sales Process: The Importance of Prospecting in Selling

Discover the essential steps in building a successful sales process through effective prospecting. Learn how to identify potential customers, nurture relationships, and close more deals with our expert insights and actionable tips. Boost your sales efforts and achieve your business goals with a proven prospecting strategy.

Sales Psychology

The Role of Emotions in Fulfilling Basic Needs and Desires

Discover the fascinating ways that our emotions impact our ability to meet our basic needs and fulfill our desires. Explore how feelings like fear, love, and pleasure can motivate and guide us towards achieving our goals, while also occasionally holding us back. Gain a deeper understanding of the complex relationship between emotions and human behavior, and find new strategies for harnessing your own emotional power to live your best life.

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